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 1. Home
 2. 2024
 3. 09
 4. Freshfields reveals refreshed brand

News

24 September 2024


FRESHFIELDS REVEALS REFRESHED BRAND

In a period of significant transformation across the legal sector and rapid
growth of its business, global law firm Freshfields today announces a brand
refresh. Designed to reflect the firm today and its ambitions for the future,
the firm’s legal name will be shortened to Freshfields and have a new wordmark.

Commenting on the launch, Freshfields Senior Partner Georgia Dawson said: “Our
refreshed brand is dynamic and bold, reflecting the entrepreneurial spirit of
Freshfields today and our momentum as a firm. With our 280-year history, we
continue to operate at the forefront of law, setting new standards, giving our
clients the edge in achieving their objectives, and attracting the best talent
across the world.”

“We want our brand to reflect who we are wherever people encounter us and bring
our strategy to life as we continue our next chapter of growth. One reflection
of that is our shortened name that embraces the reality of what people call us
in the market and how we refer to ourselves.”

The refreshed brand will start to be rolled out from October, with the firm
undergoing a formal name change. A sustainable and phased implementation of the
new brand identity will be implemented globally over the coming months.

   
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GEORGIA DAWSON SENIOR PARTNER

Email Georgia Dawson

London, Singapore

See profile >



ALAN MASON GLOBAL MANAGING PARTNER

Email Alan Mason

New York, Silicon Valley

See profile >



RICK VAN AERSSEN GLOBAL MANAGING PARTNER

Email Rick van Aerssen

Frankfurt am Main, Düsseldorf

See profile >



RAFIQUE BACHOUR GLOBAL MANAGING PARTNER

Email Rafique Bachour

Brussels

See profile >




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