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StepLabs
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steplabs.xyz



SHOPIFY CRO AGENCY

We help 7-8 figure brand owners scale revenue more efficiently through website
split-testing, design & development

Hire one team to focus exclusively on design, development and research, building
you a custom Revenue Growth system that guarantees 30% uplift within 3 months
through weekly split-tests.

Book Discovery Call




WORKED WITH DOZENS OF 7-8 FIGURE E-COMMERCE BRANDS:


OUR APPROACH


YOUR WEBSITE OWES YOU MONEY - THIS IS HOW WE GET IT BACK FOR YOU

1


WE START WITH DATA

Before we begin working on improving your brand’s website, we must first
understand where it’s going wrong.

We look at quantitative and qualitative sources of data to identify leaks in
your funnel and then form a hypothesis on how to improve them.


WE SPOT PROBLEMS

We keep an ongoing list of findings from multiple different sources of data.
This allows us to interconnect findings and gain deeper insights on your website
behaviour and customers.

2

3


CREATE A CUSTOMISED REVENUE GROWTH ROADMAP

Fail to plan, plan to fail! We believe scaling from multi 6 to multi 7 figures
is a simply a process.

But this looks different for everyone. So we create a specialised revenue growth
roadmap focussed on 15 key areas of growth opportunity.


WE A/B TEST

Testing allows us to take the guesswork out of growth. Our average win rate is
x%. But even in the losses, we see those as losses-avoided and learn from them.

4

Case study


KINEON

Revenue lift from $150k to $750k/month in 180 Days

Liquid
Intelligems
Figma
HotJar

THE PROBLEM

Kineon lacked an effective strategy for landing page implementation and were
heavily reliant on suboptimal tools.

‍

WHAT WE DID

 * Weekly data-backed improvements
 * Systematically re-designed key pages
 * 20+ A/B tests run
 * Qualitative research from User testing, surveys & Screen recordings

‍

THE OUTCOME

 * Accelerated Month-on-Month growth
 * $341k estimated Revenue Lift Monthly from A/B tests
 * Improved visitor website experience
 * $750k/month in 180 Days
 * 80% win rate on tests

Our Services


SERVICES WE PROVIDE

From scaling your Shopify store, launching a new marketing site or saving you 5
figures with no-code web apps - we've done it before & we have your back


WEB APPLICATION DEVELOPMENT

Take your startup from ideation to a functional product in half the time and
cost with no code web app development


WEBSITE DESIGN & DEVELOPMENT

Our expert team of designers and developers collaborate to craft visually
stunning and user-centric websites tailored to your brand's unique identity.


CONVERSION RATE OPTIMISATION

Through thorough analysis, A/B testing, and strategic refinements, we optimize
your website to drive more conversions and scale your eCommerce brand.

WHY US


WHY STEP LABS

Our features are designed to empower users by providing them with the resources
they need to solve problems effectively and independently.


75% A/B TEST WIN RATE

Across all our clients we’re running over 20+ A/B tests a week. We follow proven
processes to analyse A/B test wins and losses to make sure we’re gathering
learnings from each test to make it count.




YEARS OF EXPERIENCE WITH SHOPIFY AND CUSTOM THEMES

Our team has worked with dozens of eCommerce stores and built lots of Shopify
custom themes so we understand Shopify well. We’re always the first to use/test
new features to supercharge growth over your competitors




24/7 COMMUNICATION

We use communication tools your brands theme is already comfortable with such as
Slack. We send daily messages to give you updates so you’re always aware of what
we’re working on. We aim to reply to messages within a couple of hours.




CUSTOMISED REVENUE GROWTH ROADMAP

Step Labs come in as a growth partner, focussed on scaling your business’
revenue 10x over the next 3 years. We provide and manage the team to handle
research, design, and development following a custom revenue growth blueprint
for you, being held accountable by weekly deliverables & our split-test results
which we guarantee.


PROJECT MANAGEMENT TRANSPARENCY

We have incredible case studies of folks we partnered with and helped scale
their business. They had similar challenges to you, and got out of them with our
help.


SELECTIVE WITH CLIENTS

We are not a standard agency. We are a revenue growth partner. Because of this,
we put a metric ton of effort into each client we work with.

So, we can’t onboard more than 3 clients per quarter. You will never struggle
for communication or transparency with us.

Case study


MINIMANIMOO

61% Increase In Conversion Rate

Liquid
Intelligems
Figma
HotJar

THE PROBLEM

Minimanimoo was in need of a comprehensive approach to enhance their online
presence and drive conversions.



‍

WHAT WE DID

 * Custom theme development
 * Qualitative research from Screen recordings
 * Weekly data-backed improvements
 * Set up sales/promos
 * Refreshed offer

‍

THE OUTCOME

 * 61% Increase In Conversion Rate
 * Clearer overall strategy
 * 6 figure increase in B2B sales
 * 13.62% uplift in Revenue Per Visitor


NUMBERS NEVER LIE

Step Labs has always been dedicated to doing the best work possible to yield the
best numbers for our clients. We let our results speak for us.


30%

30% is the minimum uplift brands see within 90 days of working with us


$85M


$85m in attributable revenue over the last year


27X


Brands we work with see a 27x Return On Investment annually on average

Case study


BIG HORN GOLFER

Increased Revenue by 229% in 60 Days

Liquid
Intelligems
HotJar
Figma

THE PROBLEM

Big Horn Golfer faced challenges with inconsistent revenue growth and how to
gain an edge over intense competition.

‍

WHAT WE DID

 * Quantitative research from GA4 and Shopify analytics
 * Competitor research
 * Qualitative research from Screen recordings
 * Key page re-designs
 * Bug fixes
 * Built customised revenue growth roadmap

‍

THE OUTCOME

 * Grown to $1000+ Average Order Value in under 60 days
 * Increased Revenue by 229% in 60 Days
 * 250% increase month-on-month
 * Hit a best month ever (Revenue-wise) in the 2nd month working with us

CLIENTS LOVE US


OUR CUSTOMERS REALLY LOVE US, SEE FOR YOURSELF

Had a really positive experience working with Step Labs. They went above and
beyond to provide customizations to meet my wishlist, shared great insights on
how to improve my site speed, and worked incredibly fast. I really appreciated
the team working late nights/early mornings to accommodate my PST timezone from
the UK - that meant so much! I liked having a slack channel with them for ease
of communication and felt like they have a great grasp on site
development/design. would definitely recommend!

Michelle Razavi

Elavi

Step labs have been a pleasure to work with from collaborating with our U/X
designer on wireframes to implementing our web build and tech stack that will
help create a seamless experience for our members. Nothing has been too hard an
ask and their solutions have been creative and without friction whilst helping
us understand capabilities behind different approaches. Would recommend 11/10

Ed Morrison

Roots Allotments

Pleasure working with you on this - thanks to you and all the team on the hard
work (and perseverance) that’s gone into it. We’ve felt in good hands since day
1 and everyone I’ve shown the site to has had glowing feedback!

TJ Lee

Vagabond Digital

Step Labs was absolutely amazing to work with! Matthew and his team made the
process smooth from start to finish, and I couldn't be happier with the result.
They completely nailed what I was looking for, and I am already planning on
working with them again for the next project. It's a huge relief for me to have
finally found a go-to agency that I can really trust and partner with to develop
top tier web projects. I was impressed by the attention to detail, the
transparency throughout the project, their professional recommendations to
improve things, and the extra steps they took to make this website top notch,
and their speedy turnaround. They were truly a treat to work with, I highly
recommend Step Labs to anyone in need of their services.

Melanie Dudor

Mello Design Co

The only agency that are actually good at what they do!

Andreina Landis

Minimanimoo

I just have to say that working with you guys was absolutely fantastic! I can
honestly say that it was the best experience I’ve ever had working with a
developer/agency. Your team made everything crystal-clear, and the entire
process was smooth as butter. You truly went above and beyond, explaining
everything in detail - which was incredibly helpful. Compared to my past
experiences with other agencies, I must say, you guys definitely exceeded my
expectations. And kudos to the Loom video! It was super helpful in navigating
the changes that were made. Thanks a bunch, and I can’t wait to work with you
again!

Deel

Obro Labs

I just want to say thank you so much for all your hard work, time and effort,
website looks great, very happy with it and excited to start scaling and get the
brand out to people now.

It was my first time understanding the building of a website with shopify and I
didn’t realise the ins and outs of the platform when we started working
together, so appreciate your time for all changes on top (I now know for next
time).

I wish you guys all the luck with future projects :)

Siobhan Alexandria

Intogaia

A massive shoutout to the incredibly talented team for their hard work and
dedication in bringing this vision to life. They've been partners every step of
the way, ensuring that the new website reflects the true essence of FixFinder
and the exceptional solutions we offer to our valued clients.

Matthew Chambers

Fixfinder

I have to say - I am loving these improvements - you guys are doing an amazing
job!!!! THANK YOU STEP LABS!!!!

Tom Sanderson

Kineon

From day 1 of our engagement with the Step Labs team, they were committed to
bringing our ideas to life within a short period of time.

‍



Their strategy process was comprehensive and multi-faceted; Step Labs
facilitated several engaging and valuable workshops with key members of our team
to understand our direction of travel and ambitions.

‍

Matt and the Step Labs team are extremely talented and understand all the UX and
UI principles to design a high-quality website that looks amazing and flows to
ensure the best user experience.

‍

We've been impressed with Step Labs attention to detail and meticulous nature
throughout the process. They listened to what we wanted and have suggested ideas
and features to push creative boundaries. Working with Step Labs has been a
pleasure.

Lewis Baxter

Hullo

Working with Step Labs was a pleasure and the end result has far exceeded my
expectation. His work was always completed in good time and to a high standard,
and super clear communication along the way. Our site is vastly improved, has
had great feedback from visitors and finally does our brand justice. Thanks Matt
& team.

‍

Sam Winsbury

Kurogo

At every stage of our project, the Step Labs team delivered.

‍

They worked with us to formulate a clear and precise roadmap for how we were
going to fix our Shopify store, which had been causing us problems for a long
time. They established a clear timeline which was stuck to all throughout the
process. The team constantly kept us in the loop, regularly updating us on their
progress.

‍

Matthew and his team worked tirelessly to get our website up to scratch, and in
the end were able to give our site a complete overhaul, massively upgrading our
interface, improving user experience and drastically decreasing the load time
which had been driving so many potential customers away. As a result, our
revenue skyrocketed.

‍

Step Labs were an absolute joy to work with, and I would gladly recommend their
services to anyone in need of a website upgrade.

‍

Hannah Nicholas

Oceanus

From beginning to end Step Labs not only grasped the vision and projection of
Checkmates but helped create a product that encapsulated the story behind the
brand too.

‍

I wanted to work with a team who listened to our ideas and took them to the next
level. Step labs did not disappoint, creating designs that went above and beyond
all expectations. Matthew and his team became involved in many different areas
within our startup including; UI and UX design, website design, pitch deck
formatting and strategy.

‍

All of which was done on deadline to the highest of standards. I couldn’t
recommend Matthew and his team at Step Labs enough.

‍

Leah Zabari

My Checkmates

Working with Step Labs was a very smooth process. Their team helped us to better
define our place amogst our competitors with some great workshops.

‍

These not only helped our perception of our website, but also our plans for the
future of our brand. Beyond that, when it came to design and development, the
team excelled.

‍

They were very thorough throughout the design stage and extraordinarily quick to
get development underway and finished.

‍

We now have a beautiful website that not only looks good but is also strong in
user experience and conversions.

‍

Quinn Lovero

Freelance

Having worked with Step Labs on several occasions, one thing becomes
overwhelmingly clear: they have boundless desire and will to help clients
achieve their absolute best, and the results they achieve can truly help a
nascent company, startup, or platform in delivering what is needed.

‍

Their work rate is incomparable and you really will be getting a service that
will outcompete any potential alternatives.

‍

Bruno Kaapa

Whitestar Group


FREQUENTLY ASKED QUESTIONS

Here are some responses to questions you may have about us and the way we work.

Shouldn’t I just pay for a custom theme?


To make an effective theme, you need to understand design, development,
research, and copywriting. Also you can never be sure of whether the new theme
will yield better results (It usually doesn't - that's why you never see Amazon
do a full site redesign). And if it does yield better results - you'll never
understand why.

Can’t I Just Hire In House?


You could but it will cost you millions & years/months to build a program
in-house as effective as ours.

Do You Have A Money-Back Guarantee?


Yes, we guarantee that you will see a 30% revenue uplift from our split tests in
the first 6 months of working together.

How many clients do you work with?


As a Revenue Growth Partner, we only take on 3 new clients per quarter

How does it work?


We assess your business’ challenges and customise a revenue growth roadmap,
focussed on 15 key areas of growth opportunities.

Blog


STAY UP TO DATE WITH OUR BLOG

Dive into our informative and engaging blog posts to stay informed on the latest
trends in the Webflow & Shopify world as well on actionable tips to make your
website work for you.

Shopify
7 Min Read


INTRODUCTION TO CONVERSION RATE OPTIMIZATION: UNDERSTANDING KEY STRATEGIES FOR
MAXIMIZING CONVERSIONS

Ever wondered how to turn more website visitors into actual customers? This
article breaks down Conversion Rate Optimization (CRO) in simple terms, sharing
key strategies to help you get more bang for your digital buck by tweaking your
site for better conversions. Dive in to learn how understanding user behavior
and smart website adjustments can make a big difference in your online success!

Shopify
7 Min Read


A/B TESTING: THE ULTIMATE GUIDE TO CONDUCTING IMPACTFUL EXPERIMENTS

Looking to become an A/B testing master? This ultimate guide is your go-to
resource, packed with expert tips and strategies to help you harness the full
potential of A/B testing for maximum impact on your website's performance and
conversions. Get ready to elevate your experimentation game and unlock the
secrets to A/B testing mastery!

Shopify
7 Min Read


OPTIMIZING WEBSITE NAVIGATION FOR IMPROVED CONVERSIONS: KEY STRATEGIES FOR
SUCCESS

Want to boost conversions on your website? Dive into this guide on optimizing
website navigation, where you'll discover key strategies for success that can
enhance user experience and drive more conversions. Learn how to fine-tune your
website's navigation to lead visitors seamlessly to their desired destinations
and improve your bottom line!

Explore Our Blog


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CONTACT US

We're only 1 email, call, message or meeting away. We'd be happy to help with
your query. Book in a time on our calendar so we can speak.


matthew@steplabs.xyz

London, UK
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