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Optimize


BOOK BY LEE ODDEN - HOW TO ATTRACT & ENGAGE MORE CUSTOMERS WITH INTEGRATED SEO,
SOCIAL MEDIA & CONTENT MARKETING

 * Home
 * Author: Lee Odden
 * Optimize Chapters
 * Order Optimize
 * Praise
   * Optimize Book Reviews
   * Interviews & Mentions
 * PostsComments


“OPTIMIZE” AVAILABLE TO ORDER ONLINE AND AT MAJOR RETAILERS

May 11, 2012 By Lee Odden

The wait is finally over.  “Optimize: How to Attract and Engage More Customers
by Integrating SEO, Social Media, and Content Marketing” by Lee Odden is now
available online at Barnes & Noble and Amazon as well as in stores.  Books are
shipping in the U.S. and UK. The overwhelming support and feedback we’ve already
received […]

 Read more » 

Filed Under: Optimize Book Tagged With: Amazon, Barnes & Noble, Harris
Schachter, Optimize Lee Odden, Optimize Release


MARI SMITH SHARES HER SECRET FACEBOOK MARKETING TIPS

January 22, 2020 By Lee Odden

When you think of social media, surely Facebook tops most people’s list as the
“go to” social network. The demographics may have changed since the early years
as a Harvard born startup, but there’s no question that consumers and brands are
connecting on Facebook in ways that drive brand awareness and customer
engagement. While there’s […]

 Read more » 

Filed Under: Interviews


CONTENT MARKETING STRATEGY – ALICE IN WONDERLAND STYLE

August 5, 2014 By Lee Odden

It’s that time of year again. I’ve been working with Content Marketing World for
the past 3 years to help promote the conference by creating something called
“Conference eBooks”. The way it works is, we research and connect with certain
speakers that will be presenting at the conference and invite them to contribute
a sample […]

 Read more » 

Filed Under: Content Marketing Tagged With: CMWorld, conference eBook, content
marketing, content marketing strategy, content marketing world, content
marketing world ebook, eBook, toprank


AN OPTIMIZED STATE OF MIND

January 22, 2014 By Optimize Book

In light of Google’s recent removal of all organic driven keyword traffic,
writing a book, entitled Optimize: How to Attract and Engage More Customers by
Integrating SEO, Social Media, and Content Marketing, could seem prescient. The
fact is smart marketers have known for a while now that in order to maximize
results they need to […]

 Read more » 

Filed Under: Optimize Book Tagged With: customer journey, optimize


CONTENT MARKETING EBOOK – 36 TIPS FROM ROCK STAR BRANDS & MARKETERS

August 15, 2013 By Lee Odden

We just published this year’s Content Marketing World eBook featuring a sampling
of speakers who will be presenting this year, September 9-12 in Cleveland, OH –
the home of the Rock and Roll Hall of Fame. With that context, what better theme
for a conference eBook that “Rock and Roll”? We interviewed 36 speakers to […]

 Read more » 

Filed Under: Content Marketing Tagged With: CMWorld, content marketing world,
eBook


PUBLIC RELATIONS PROS CONNECT WITH OPTIMIZE

June 10, 2013 By Lee Odden

The Public Relations industry is in an incredible position at the intersection
of social media, content and search as it evolves into more digital marketing
responsibilities.  PR practitioners and agencies alike are actively seeking
advice on enhancing their skill sets with these new tools.  At the PRSA
International conference, it was a standing room only […]

 Read more » 

Filed Under: Optimize Book, Optimize Interviews Tagged With: interview,
optimize, PRSA international, Video


OPTIMIZE PULSE: GREAT QUOTES, MARKETING GEMS & “HOLY TRINITY” OF SEARCH, SOCIAL
AND CONTENT

April 30, 2013 By Optimize Book

2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize
Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out
crowd at a Minnesota Interactive Marketing Association feature event to share
his vision of the Future of Content. Odden “not only understands content, but he
also has one […]

 Read more » 

Filed Under: Optimize Book, Optimize Pulse Tagged With: Optimize Pulse, reviews,
speaking, Video, webinar


NEW PRESENTATION: THE FUTURE OF CONTENT

April 26, 2013 By Lee Odden

Last week I had the priveledge of giving a new presentation on the Future of
Content for the Minnesota Interactive Marketing Association.  MIMA is the
largest interactive marketing group in the country and for this presentation,
over 300 people registered. During the presentation I answered 3 key questions:
What is content (really)? How are content […]

 Read more » 

Filed Under: Content Marketing, Presentations Tagged With: Future of Content,
MIMA, presentation, Public Speaking


OPTIMIZE PULSE: SPEAKING, CREATING, OPTIMIZING… WINNING!

April 16, 2013 By Optimize Book

Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank
Online Marketing Thing I Carry began as a LinkedIn special feature, with
influencers like Deepak Chopra and Richard Branson sharing the must-have items
in their toolkits for success. Optimize author Lee Odden shares his own Things I
Carry presentation, consisting entirely of […]

 Read more » 

Filed Under: Optimize Pulse Tagged With: #OptimizeBook, #SMMW13, content
marketing, lee odden, SES New York, speaking


OPTIMIZE PULSE: LEE ODDEN ON THE FUTURE OF CONTENT AND CREATIVE CONTENT
MARKETING

April 1, 2013 By Optimize Book

In this edition of Optimize Pulse: Optimize author Lee Odden will give several
presentations throughout April, including headlining MIMA’s The Future of
Content event; Odden speaks in a creative content marketing webinar April 12th;
and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus,
get Odden’s Creative Content Marketing presentation from SES New York. […]

 Read more » 

Filed Under: Optimize Pulse Tagged With: interview, MIMA, SES New York, Social
Media Marketing World, webinar


OPTIMIZE PULSE: OPTIMIZE REVIEWS, SES NEW YORK SNEAK PEEK & LEE ODDEN INTERVIEWS

March 18, 2013 By Optimize Book

In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy
for a content marketing interview; Odden is one of “ten people you must know”
when defining your content strategy; Optimize is reviewed and more. Optimize
Nominated for Business Book Award in Marketing Voting is underway in the Small
Business Trends annual Book Awards. […]

 Read more » 

Filed Under: Optimize Book, Optimize in the Press, Optimize Pulse Tagged With:
content marketing, Optimize Lee Odden, Optimize Review, SES New York

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ORDER TODAY – SPECIAL OFFER

Order "Optimize" and receive your free copy of 5 SEO Tips for Content Marketers
when you email your receipt to offer@optimizebook.com

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ABOUT LEE ODDEN

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital
marketing agency specializing in strategic internet marketing consulting,
training and implementation services including: Content, Search, Email and
Social Media Marketing. [Read More …]

WHAT’S NEW ON OPTIMIZE

 * Mari Smith Shares Her Secret Facebook Marketing Tips
 * Content Marketing Strategy – Alice in Wonderland Style
 * An Optimized State of Mind
 * Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers
 * Public Relations Pros Connect With Optimize

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