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 * Overview
 * Discussion Points
 * Who Should Attend
 * Agenda
 * Contact Us

AGE OF GEN. AI

Unlocking Creativity and Productivity

9th August, 2024 | 5:30 PM Onwards
Bangalore
Express Interest


OVERVIEW

The advent of Generative AI is revolutionising the creative landscape. Gen AI
has the capability to produce new content, including text, images, and even
music by learning from existing data, reshaping the way marketers approach
creativity, and providing new opportunities for innovation and efficiency.

In the modern age of marketing, as consumers are constantly hopping across
multiple channels, brands require vast amounts of content at speed to reach and
engage their audience. Gen AI is bridging this gap by offering tools that can
generate creative content based on data analysis, trends, and customer
preferences, ensuring that marketers can keep up with the high demand for fresh
and relevant content.

By leveraging AI-driven tools, these companies have been able to produce
high-quality content at scale, tailor their marketing efforts to individual
customer needs, and achieve better engagement rates. From content generation to
streamlining routine tasks and developing data-driven strategies, AI is
transforming how marketers approach their work.

In this panel discussion, let’s hear from industry leaders on how they are
leveraging Generative AI to foster collaboration, explore innovative business
strategies, and enable a new era of creativity and scale.










DISCUSSION POINTS

 * Opportunities and challenges of Gen AI in marketing
 * Future of Content Creation: Leveraging Generative AI to deliver personalised
   and data-driven communications
 * Streamlining creative workflows through automation
 * Balancing automation and authenticity to maintain a consistent brand voice
 * Empowering teams with the right tools and technology for strategic excellence
 * Pitfalls and best practices to keep in mind
 * Future trends and the way forward




WHO SHOULD ATTEND

 * CXOs, CMO, CDO
 * Creative - Heads/VP/AVP/Director
 * Marketing & Digital Marketing - Head/VP/AVP/Director
 * IT - Head/VP/AVP/Director
 * Design - Head/VP/AVP/Director
 * UI/UX - Head/VP/AVP/Director
 * Product - Head/VP/AVP/Director






AGENDA

 * Agenda

 * 06:00 PM – 06:30 PM
   
   
   REGISTRATION AND PRE-NETWORKING

 * 06:30 PM – 06:50 PM
   
   
   KEYNOTE ADDRESS: EMPOWERING YOUR BUSINESS WITH GEN AI

 * 06:50 PM – 07:25 PM
   
   
   PRODUCT DEMO: DEEP DIVE ON ADOBE GEN AI OFFERINGS

 * 07:25 PM – 08:00 PM
   
   
   CUSTOMER SPOTLIGHT

 * 08:00 PM – 09:00 PM
   
   
   NETWORKING DINNER


CONTACT US

For Speakers
Shalini Chandela
shalini.chandela@timesinternet.in +91 9718640009
For Invitation
Monica Paul
monica.paul@timesinternet.in +91 8826206542



Express Interest


For any issues requiring immediate escalation, please write to
keshav.kumar@timesinternet.in - Keshav Kumar,
Head of Brand Solutions and Product Marketing, The Economic Times Business
Verticals.


EVENTS

 * CX Plus Summit 2024
 * ETBrandEquity DigiPlus Fest | 24 Nov '23

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