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 * Home
 * Insights
 * Why HG?
 * Solutions
   * Overview Of Products
     * HG Market Intelligence
     * HG Platform
       * HG Platform 2.0
       * Small Business Data Set
     * HG GenAI Navigator
     * HG Cloud Dynamics
     * HG Contextual Intent
     * HG Functional Area Intelligence
     * HG For Capital Markets
     * HG Universe
     * HG LinkedIn Connector
     * HG Salesforce Connector
     * HG Focus
   * Go-To-Market Teams
     * Strategy Teams
     * Marketing Teams
     * Product Teams
     * Sales Teams
   * HG By Use Case
     * TAM & Market Analysis
     * Ideal Customer Profile
     * Marketing Campaigns
     * ABM Scoring
     * Sales Territory Planning
     * IT Services
     * Digital Advertising
     * Private Equity
     * Asset Management
 * Resources
   * Latest Posts
   * Testimonials
     * Customer Stories
     * G2 Reviews
   * HG Use Cases
   * Market Reports
   * HG Learning Zone
   * Webinars
   * Briefs & Guides
   * Podcasts & Interviews
   * HG AI 1000
   * ROI Calculators
     * Funnel Efficiency Calculator
     * Sales & Marketing Efficiency Ratio Calculator
     * Sales Productivity Calculator
   * Glossary
 * About
   * About HG
   * Leadership
   * Career Opportunities
   * Newsroom
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   * Awards & Recognition
 * Contact

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THE AUTHORITY IN TECHNOLOGY INTELLIGENCE, DELIVERING THE BEST GTM DECISIONS

Actionable Insights Driving Efficiency For Any Market
Schedule a Demo




FROM TARGETS TO TRIUMPH: KEY STRATEGIES FOR ACTIVATING YOUR ABM CAMPAIGN

If you missed the highly-regarded webinar “From Targets to Triumph: Key
Strategies for Activating Your ABM Campaign,” you can now access it on-demand!
Learn how to improve your ABM campaigns with proven strategies from growth
experts Matt Hogan and TechTarget’s Jillian Coffin.

Watch On-Demand


HG INSIGHTS AI 1000 TM

The HG GenAI 1000 is the definitive list of AI-ready companies helping you
understand a business’ AI maturity, cloud-centricity, and generative AI interest
so you can capitalize on the wave of innovation in Artificial Intelligence.

Get the AI 1000 list


ERP MARKET REPORT: SPEND, TRENDS & OPPORTUNITIES IN 2024

Enterprise resource planning (ERP) systems are one of the stickiest IT products
that any company will purchase in its lifetime. HG uncovered 1.4 million
companies spending $183 billion on ERP over the next 12 months. Get the 2024 ERP
market forecast, including spend, trends, and leading vendors in the report!

GET THE REPORT NOW


REDUCING RISK WITH DATA-FIRST DECISION-MAKING

What’s the key to crisis-proofing your company next fiscal year? Removing the
gut feelings and adopting a scientific approach to your GTM planning. It’s time
to put data at the heart of your decision-making.

Watch On Demand


GET THE IT SPEND REPORT: THE ULTIMATE B2B MARKET FORECAST FOR 2023

Over 1.5 million businesses will spend $3.7 trillion on IT in 2023. Empower your
teams with data-driven insights to drive successful decision-making & efficient
growth.

GET THE REPORT NOW


HG LINKEDIN CONNECTOR

A direct integration bringing powerful Technology Intelligence from HG Insights
into LinkedIn Campaign Manager to boost engagement and conversions, and develop
hyper-targeted messaging!

Learn More
View LinkedIn Connector VIDEO


FROM TARGETS TO TRIUMPH: KEY STRATEGIES FOR ACTIVATING YOUR ABM CAMPAIGN

If you missed the highly-regarded webinar “From Targets to Triumph: Key
Strategies for Activating Your ABM Campaign,” you can now access it on-demand!
Learn how to improve your ABM campaigns with proven strategies from growth
experts Matt Hogan and TechTarget’s Jillian Coffin.

Watch On-Demand


HG INSIGHTS AI 1000 TM

The HG GenAI 1000 is the definitive list of AI-ready companies helping you
understand a business’ AI maturity, cloud-centricity, and generative AI interest
so you can capitalize on the wave of innovation in Artificial Intelligence.

Get the AI 1000 list


ERP MARKET REPORT: SPEND, TRENDS & OPPORTUNITIES IN 2024

Enterprise resource planning (ERP) systems are one of the stickiest IT products
that any company will purchase in its lifetime. HG uncovered 1.4 million
companies spending $183 billion on ERP over the next 12 months. Get the 2024 ERP
market forecast, including spend, trends, and leading vendors in the report!

GET THE REPORT NOW


REDUCING RISK WITH DATA-FIRST DECISION-MAKING

What’s the key to crisis-proofing your company next fiscal year? Removing the
gut feelings and adopting a scientific approach to your GTM planning. It’s time
to put data at the heart of your decision-making.

Watch On Demand


GET THE IT SPEND REPORT: THE ULTIMATE B2B MARKET FORECAST FOR 2023

Over 1.5 million businesses will spend $3.7 trillion on IT in 2023. Empower your
teams with data-driven insights to drive successful decision-making & efficient
growth.

GET THE REPORT NOW


HG LINKEDIN CONNECTOR

A direct integration bringing powerful Technology Intelligence from HG Insights
into LinkedIn Campaign Manager to boost engagement and conversions, and develop
hyper-targeted messaging!

Learn More
View LinkedIn Connector VIDEO


FROM TARGETS TO TRIUMPH: KEY STRATEGIES FOR ACTIVATING YOUR ABM CAMPAIGN

If you missed the highly-regarded webinar “From Targets to Triumph: Key
Strategies for Activating Your ABM Campaign,” you can now access it on-demand!
Learn how to improve your ABM campaigns with proven strategies from growth
experts Matt Hogan and TechTarget’s Jillian Coffin.

Watch On-Demand
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9 OUT OF 10 FORTUNE 100
TECH COMPANIES USE HG INSIGHTS


GO-TO-MARKET WITH PRECISION AND CONFIDENCE

Data-driven insights to fuel actionable, and highly effective, execution
strategies for Go-To-Market motions

PLAN

Where are the greatest opportunities for growth?

How do we protect and grow our market share?

Where should I allocate my resources and plan sales territories?

OPTIMIZE

How can we increase pipeline velocity and conversion rates?

What would make our teams more effective?

How can we shorten our sales cycle and improve conversion ratios?

EXECUTE

What technologies does a prospect have installed?

Which accounts have the highest propensity to buy?

When, and how, should I engage prospects or existing accounts?


TURN INSIGHTS INTO REVENUE

Empower Your Strategy, Product, Marketing, and Sales Teams With Industry-leading
Insights

STRATEGY

Understand Your Market's
Shape, Size, and Share

PRODUCT

Size
Your Niche

MARKETING

Identify and Target
Your Ideal Accounts

SALES

Prioritize
Your Efforts

OUR INSIGHTS PROVIDE SIMPLE
ANSWERS TO COMPLEX QUESTIONS


MAKE TECHNOLOGY INSIGHTS YOUR STRATEGIC ADVANTAGE

HG enables B2B technology-focused companies to perfect their Go-To-Market
through self-served, fact-based, and unique technology insights essential for
accelerating growth

OUR SOLUTIONS


INSIGHTS YOU CAN ACT ON


UNLOCK YOUR TARGET MARKET WITH DATA-DRIVEN INSIGHTS

HG’s data-driven insights fuel actionable, highly-effective, execution
strategies for Go-To-Market motions based on data and detected signals from:

0 B+
Documents Researched Annually
0 K+
Global Technology Vendors
0 M+
Verified Technology Installations
0 M+
Companies Analysed Globally
0 K+
Verified Technology Products
0 B+
Intent Signals Processed Weekly


TRUSTED BY GLOBAL BUSINESS INNOVATORS




EMPOWER YOUR STRATEGY, PRODUCT, MARKETING, AND SALES TEAMS

Make Technology Insights Your Strategic Advantage


HG MARKET INTELLIGENCE

Reveal your optimal TAM/SAM/SOM

HG PLATFORM

Look into global industries, markets, and companies to find opportunities and
capitalize

HG CONTEXTUAL INTENT

Engage prospects earlier in the buying journey with the most complete B2B
contextualized intent

HG FOR CAPITAL MARKETS

Uncover hidden investment opportunities and increase the efficiency of your
entire portfolio

HG LINKEDIN CONNECTOR

Increase engagement and conversions using targeted technologies

HG SALESFORCE CONNECTOR

See your prospects tech-stack and reach with targeted messaging



EDUCATION AND TRAINING


HG LEARNING ZONE

Educational and training resources for B2B professionals, including master
classes and real-life use case scenarios


WHAT IS HG INSIGHTS?

October 23, 2023

What is HG Insights HG Insights delivers the most comprehensive Technology
Intelligence in the world

Read More


THE IMPORTANCE OF TECHNOLOGY INTELLIGENCE IN MERGERS AND ACQUISITIONS

October 17, 2023

With all the news of monopolies and consolidations in tech, it’s a great time to

Read More


HG INSIGHTS GENAI NAVIGATOR

October 9, 2023

Get The Solution Brief: HG Insights GenAI Navigator A data subscription to help
customers strategize

Read More

THOUGHT LEADERSHIP


NEWS, VIEWS AND INTERVIEWS

HG is a recognized thought leader in technology intelligence, developing
solutions enabling global businesses to businesses to out-market, outsell, and
outperform their competition


HG INSIGHTS PUBLISHES THE AI 1000, PROVIDING INSIGHTS INTO INDIVIDUAL COMPANIES’
AI MATURITY

October 25, 2023

HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech
companies in the Fortune 100, today announced the release of the first annual

Read More


THE IMPORTANCE OF TECHNOLOGY INTELLIGENCE IN MERGERS AND ACQUISITIONS

October 17, 2023

With all the news of monopolies and consolidations in tech, it’s a great time to
look at the role mergers and acquisitions play in the

Read More


HG INSIGHTS GENAI NAVIGATOR

October 9, 2023

Get The Solution Brief: HG Insights GenAI Navigator A data subscription to help
customers strategize early go-to-market opportunities by recognizing companies
signaling AI maturity and

Read More

EXPERIENCE HG INSIGHTS


ACCELERATE TIME TO VALUE WITH THE POWER OF DATA-DRIVEN INSIGHTS

Schedule a demo with one of our solutions experts to see how you can use HG
Insights at your company to accelerate growth


HG has been a strategy thought leader in technology intelligence for over a
decade, developing solutions enabling global businesses to out-market, out-sell
and outgrow their competition.

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