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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging
Influencers & Creators Metaverse Social Media Week Social Pro Daily Young
Influentials
Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging
Influencers & Creators Metaverse Social Media Week Social Pro Daily Young
Influentials


SOCIAL MARKETING




VOICE

The Art of Making Pretzels Part of Every Conversation
Since 2021, Auntie Anne’s has evolved its content strategy from exclusively
posting crave-worthy pretzel pictures to culturally relevant content.Instagram:
@auntieannespretzels


MOST EUROPEAN INFLUENCERS FAIL TO DISCLOSE ADS, A SWEEP FINDS

Influencers & Creators

By Stephen Lepitak



6 days ago

A cross-country look at the accounts of 576 influencers found that only 20%
revealed when they were posting ads.

--------------------------------------------------------------------------------




THE ART OF MAKING PRETZELS PART OF EVERY CONVERSATION

Voice

By Bari Rosenstein Tippett



5 days ago

A BTS look at Auntie Anne’s social content strategy and viral posts.


MOST EUROPEAN INFLUENCERS FAIL TO DISCLOSE ADS, A SWEEP FINDS

Influencers & Creators

By Stephen Lepitak



6 days ago

A cross-country look at the accounts of 576 influencers found that only 20%
revealed when they were posting ads.


HOW TO MAKE NOISE DURING ADVERTISING’S BIGGEST DAY

Voice

By Will Trowbridge



February 7, 2024

When everyone's talking about one thing, how can brands remain relevant on
social and beyond?


INSIDE BARILLA’S AWARD-WINNING LEFTOVER PASTA TIKTOK SERIES

Social Media

By Rebecca Stewart



January 29, 2024

Le Pub and the Italian brand on fighting food waste with 'a new kind of
storytelling.'


META’S AD-FREE TIER WILL REVEAL HOW HUNGRY USERS REALLY ARE FOR DATA PRIVACY

Voice

By Brian Quinn



December 21, 2023

Creating content and value for consumers is the best trade for their data.


WHATSAPP BUSINESS BRINGS IN DENTSU TO EVOLVE CUSTOMER RELATIONSHIPS

Platforms

By Stephen Lepitak



December 5, 2023

A new proprietary platform will enable companies to enhance customer
relationships.


X TO DOUBLE DOWN ON SMBS FOLLOWING MUSK’S ADVERTISER ATTACK

Platforms

By Stephen Lepitak



December 2, 2023

The platform also clarified that ad revenue losses would be between $10 million
to $12 million


BUZZFEED INC. GRANTED EXTENSION ON NASDAQ DELISTING

Earnings Reports

By Mark Stenberg



November 30, 2023

The company will have a further 180 days to get its stock price above $1.


ELON MUSK’S LATEST COMMENTS SPUR MORE QUIET QUITTING FROM BRANDS

Platforms

By Lucinda Southern



November 30, 2023

Brands face a new reputation dilemma on whether they stay or leave X (formerly
Twitter).


X CEO LINDA YACCARINO DEFENDS MUSK’S ‘GO F*CK YOURSELVES’ STATEMENT TO
ADVERTISERS

Platforms

By Stephen Lepitak



November 30, 2023

The owner of the social media platform launched a foul mouth attack on brands
leaving his platform


CYBER WEEK GENERATES RECORD $37B IN ONLINE SPEND

Retail News

By Stephen Lepitak



November 28, 2023

Adobe and Criteo data point to a successful year for online retailers, with
Cyber Monday up 9.6%


ADVERTISERS ARE INVESTING IN TIKTOK SHOPS DESPITE MOSTLY TEPID RESULTS

Social Commerce

By Catherine Perloff



November 13, 2023

BK Beauty finds success that other brands are struggling to replicate.


DON’T RELY ON TIRED SOCIAL TACTICS. BUILD AN ALGORITHM-BEATING D2C BRAND

Voice

By Simon Forster



November 9, 2023

Liquid Death, Stories & Ink and Gymshark—all started as D2C—have never solely
relied on social.


ENTER THE CREATORVERSE

Premium Events

By Breana Mallamaci



October 26, 2023

Social Media Week Europe was all about the creator.


ADWEEK PODCAST: REAL LGBTQ+ ALLYSHIP FROM BRANDS MATTERS NOW, MORE THAN EVER

Adweek Podcasts

By Brittaney Kiefer, Rebecca Stewart, Luz Corona



October 19, 2023

Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a
must-hear for all marketers.

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