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Text Content

 * 2023 Wrapped
 * News
 * Audiobooks
 * Company Info
   * Main Menu
   * About Spotify
   * Investors
   * Press Center
   * Life at Spotify
   * Diversity & Inclusion
   
   * STREAM ON 2023
     
     During Stream On, we’ll share new developments to help creators continue to
     chart pathways to success and build a truly global audience.
   
   * TIME TO PLAY FAIR
     
     When competition is fair, both consumers and companies win. Learn about our
     efforts to even the playing field for all developers.
   
   * SPOTIFY LOUD & CLEAR
     
     Artists deserve clarity about the economics of music streaming. This site
     sheds light on the global streaming economy and royalty system.
   
   * SPOTIFY X FC BARCELONA
     
     Music and football come together in a way that’s entirely new in our
     partnership with FC Barcelona.
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   Diversity & Inclusion

STREAM ON 2023

During Stream On, we’ll share new developments to help creators continue to
chart pathways to success and build a truly global audience.

TIME TO PLAY FAIR

When competition is fair, both consumers and companies win. Learn about our
efforts to even the playing field for all developers.

SPOTIFY LOUD & CLEAR

Artists deserve clarity about the economics of music streaming. This site sheds
light on the global streaming economy and royalty system.

SPOTIFY X FC BARCELONA

Music and football come together in a way that’s entirely new in our partnership
with FC Barcelona.


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MIX IT UP


LISTENERS CAN NOW BLEND WITH THEIR FAVORITE CREATORS ON SPOTIFY

July 12, 2023

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Back in 2021 we introduced Blend as a new way for listeners to connect with
their friends and family through music. Then, we gave fans the opportunity to
deepen their connection with some of their favorite artists, including BTS,
boygenius, Charli XCX, Diplo, JO1, Kacey Musgraves, Lauv, Megan Thee Stallion,
and Miley Cyrus, through their Blend playlist.

And now, we’re expanding the Blend family to give listeners the ability to
connect with their favorite creators through their own personalized playlists. 

Kicking off the new expansion of Blends, Spotify is letting users combine their
musical tastes with Jake Shane, Anna Sitar, and Pokimane.

Want to know how to Blend with these social stars? Simply click the link in
their name above and then let Spotify do the rest. We’ll merge your musical
taste with your favorite creator’s into one shared playlist made just for you
and give you a taste match score to see just how similar your tastes are. 

For the Record caught up with Jake Shane, known for his history reenactments and
love of Taylor Swift, to talk about Blend, his music taste, and what celebs he’s
matched with. 


HOW WOULD YOU DESCRIBE YOUR MUSIC TASTE? 

My music taste is a combination of really passionate songwriting and iconic pop
stars. I’m clinically obsessed with Taylor Swift, but have always been a huge
fan of artists like Lady Gaga, Amy Winehouse, and Lily Allen as well. 


HAVE YOU MATCHED WITH ANY ARTISTS OR CELEBS? 

Yes, I’ve matched with Kacey Musgraves. We have a 76% taste match! 


WHY ARE YOU EXCITED TO BE ABLE TO BLEND WITH YOUR FANS AND COMMUNITY? 

My community knows how important music is in my life. Since the beginning, I’ve
shared songs with my followers that resonate with how I’m feeling, so being able
to connect with them on that level is really exciting and important to me. 


DO YOU HAVE ANY STORIES OF CREATING A BLEND WITH A FRIEND WITH A REALLY
DIFFERENT MUSIC TASTE THAN YOU? 

One time, my roommates and I were having a dinner party and the playlist
shuffled from Norah Jones to Juice WRLD. 


TELL US A STORY OF A WAY MUSIC BROUGHT YOU TOGETHER WITH ANOTHER PERSON. 

My two roommates and I really became close over our love for Taylor Swift.
During the pandemic, life was full of uncertainties, but Taylor’s music and our
shared love for her was always a stable force. It was the one thing we never got
tired of talking about.


YOU OFTEN MAKE UPDATES TO YOUR 23 PLAYLIST ON SPOTIFY—HOW DO YOU DISCOVER NEW
MUSIC? 

I get a lot of my music recommendations from the internet and my community. I
also browse Spotify’s New Music Friday and Discover Weekly playlists
religiously.  


WHEN YOU’RE IN YOUR FEELS, WHAT DO YOU LIKE TO LISTEN TO?

Ryan Beatty’s new album, Calico.

Find out how Jake Shane’s music taste compares to yours. Create a Blend now. And
find a full list of all available creator Blends here.

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UP NEXT




UP NEXT

Inside Spotify


HOW SPOTIFY BLEND CREATES A CONNECTION BETWEEN FANS, FRIENDS, AND ARTISTS


DISCOVER MORE

Inside Spotify


HOW SPOTIFY’S NEWEST PERSONALIZED EXPERIENCE, BLEND, CREATES A PLAYLIST FOR YOU
AND YOUR BESTIE

What's New


K-POP FANS CAN NOW BLEND WITH SOME OF THEIR FAVORITE GROUPS ON SPOTIFY

What's New


DISCOVER AND LISTEN TO MUSIC WITH EVEN MORE FRIENDS AND FAMILY—PLUS SOME OF YOUR
FAVORITE ARTISTS—WITH SPOTIFY’S NEWEST BLEND UPDATE

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