public.horsesmouth.com Open in urlscan Pro
209.11.111.33  Public Scan

Submitted URL: http://horsesmouth.com/
Effective URL: https://public.horsesmouth.com/
Submission: On July 20 via manual from US — Scanned from DE

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			<strong class="news-header">NEWS:</strong><img alt="Stones 2021" src="https://public.horsesmouth.com/img/stones-2021-promo-news.png" class="news-stones"><span class="news-text">Horsesmouth and Alliance for Lifetime Income partner on retirement education effort during <strong>Rolling Stones &ldquo;No Filter&rdquo; 2021 Tour</strong>.</span>
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        <h1>How do you answer life’s tough<br> financial questions?</h1>
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          <!--SS-->
          <li style="display: none;">Can I claim a spousal Social Security benefit while on&nbsp;disability?</li>
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  <!--<<<<<< SAVVY SERVICES >>>>>>-->
  <section id="services" class="container">
    <h1>Financial pros come to Horsesmouth for&nbsp;answers.</h1>
    <p class="subhead">Our portfolio of services provides the latest education, tools, marketing and&nbsp;support:</p>
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			<img src="img/sssp-public-logo.svg" class="logo" alt="Savvy Social Security Planning">
			<p>Most people leave money on the table with Social Security. Gain access to the education, tools and answers you need to help clients make smart decisions and maximize their benefits. Comprehensive marketing and communications program included.</p>
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			<p>Everyone must sign up for Medicare, yet few people understand what to do. Help clients avoid the pitfalls and put this critical piece of the retirement planning puzzle into place. Comprehensive marketing and communications program included.</p>
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			<p>Help clients and prospects protect themselves from the growing epidemic of identity theft, credit card fraud, phishing scams and ruinous hacks. Show them how to improve their Cybersecurity Score. Comprehensive marketing and communications program included.</p>
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			<p>With changes in regulations and the oncoming wave of Boomer RMDs (required minimum distributions), it is more important than ever before to be fully competent in IRA planning. Get up to speed, now. Comprehensive marketing and communications program included.</p>
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			<p>Help parents save money and their sanity as they search for the colleges right for their kids. Show them how to discover the true costs, get the best deals, and maximize their financial aid opportunities. Comprehensive marketing and communications program included.</p>
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			<p>Help clients through the process of setting up a long-term care plan. Guide and encourage them with valuable resources on the medical, financial, legal, and emotional aspects of long-term care planning. Comprehensive marketing and communications program included.</p>
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			<p>Strategies for helping your clients transfer their assets to the next generation. Make sure they have a good plan in place to pass on the wealth they have accumulated, financial and otherwise. Comprehensive marketing and communications program included.</p>
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			<p>Two programs in one. Help retirees pay lower taxes by developing a retirement tax planning strategy. Also, educate all clients on how to best take advantage of the new tax rules. Comprehensive marketing and communications program included.</p>
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  <!--<<<<<< HORSESMOUTH SERVICES >>>>>>-->
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      <h1>Financial pros also come to grow their&nbsp;business.</h1>
      <p class="subhead">Our business development and practice management services help you make it&nbsp;happen:</p>
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				<p>Every day, receive the latest insights, how-to articles and best practices for running a modern financial services practice. Learn from hundreds of top advisors and experts.</p>
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				<p>Build your network of CPAs, attorneys and other COIs with new strategies and tactics. Includes ongoing communications, article reprints, and presentations (FINRA‑reviewed).</p>
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  <!--<<<<<< MASTER MEMBERSHIP >>>>>>-->
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      <h1>Horsesmouth Master&nbsp;Membership</h1>
      <p>Get comprehensive access to the full range of Horsesmouth memberships. Consolidate existing memberships into a single Master Membership, and get all the technical training, client education, communication and marketing support, in one place
        for you and your team.</p>
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          <li>The most efficient and simple way to get it all</li>
          <li>Extra logins for two team members</li>
          <li>Get new materials for all programs every year</li>
          <li>Apply existing credits for lowest first-year rate</li>
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          <li>25% discount off Horsesmouth workshops</li>
          <li>25% discount off Horsesmouth products</li>
          <li>A 25% discount off Horsesmouth’s software partners:<br> College Aid Pro™ and Holistiplan</li>
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  <!--<<<<<< EVENTS  >>>>>>-->
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      <h2>Upcoming Events</h2>
      <a href="https://landing.horsesmouth.com/ltcare" target="_blank" id="longtermcare" class="event clearfix">
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					<p class="title">Free Webinar</p>
					<h3>Getting Long-Term Care Planning Right: Smart Approaches for People at All&nbsp;Stages</h3>
					<p>When it comes to planning a safe and secure retirement, long-term care (LTC) remains a confusing and unaddressed challenge to many people’s financial security. This webinar introduces Horsesmouth’s new educational presentation for your clients and prospects.</p>
					<p>With Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Wednesday, July 20, 2022 at 4:00&nbsp;p.m.&nbsp;ET / 1:00&nbsp;p.m.&nbsp;PT</p>
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					<p class="title">Free Webinar</p>
					<h3>29 Presentations to Consider Delivering to Clients&nbsp;Now</h3>
					<p>Learn the range of FINRA-reviewed topics available to you at Horsesmouth, and which topics draw what types of clients and their characteristics.</p>
					<p>With Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Thursday, July 21, 2022 at 4:00&nbsp;p.m.&nbsp;ET / 1:00&nbsp;p.m.&nbsp;PT</p>
					<p class="btn btn2">Sign Up</p>
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					<p class="title">Free Webinar</p>
					<h3>The Most Overlooked Profitable Niche You Should Immediately&nbsp;Pursue</h3>
					<p>Learn the details of a hugely valuable niche that will boost your value proposition, open the door to great clients, and drive your profitability in 2022 and beyond.</p>
					<p>With Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Tuesday, July 26, 2022 at 4:00&nbsp;p.m.&nbsp;ET / 1:00&nbsp;p.m.&nbsp;PT</p>
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					<p class="title">Free Webinar</p>
					<h3>3 Keys to Profitable Client Tax&nbsp;Planning</h3>
					<p>Learn how to think about where tax planning lies in your product service offering, and how it pays off for you and your clients.</p>
					<p>With Debra Taylor, CPA/PFS, JD, CDFA, <em>Taylor Financial Group,&nbsp;LLC;</em><br>
						and Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Thursday, July 28, 2022 at 4:00&nbsp;p.m.&nbsp;ET / 1:00&nbsp;p.m.&nbsp;PT</p>
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					<p class="title">Workshop</p>
					<h3>Build a College Planning Niche That Attracts Wealthy&nbsp;Clients</h3>
					<p>Develop a late-stage college planning niche that builds your expertise and rewards you with wealthy, referring clients ready to have you manage all their assets.</p>
					<p>With Lynn O’Shaughnessy, <em>College Program&nbsp;Creator;</em><br>
						and Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Virtual Workshop: August 1–4, 2022</p>
					<p class="btn btn2">Sign Up</p>
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      <a href="http://www.horsesmouth.com/ssworkshop" target="_blank" id="boomers" class="event clearfix">
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					<p class="title">Workshop</p>
					<h3>Social Security/Medicare Workshop—Boomer Spike&nbsp;Coming!</h3>
					<p>Deepen your understanding of the nuances, learn the range of claiming strategies, and build your base of Social Security and Medicare expertise.</p>
					<p>With Elaine Floyd, CFP®, <em>Director of Retirement and Life&nbsp;Planning;</em><br>
						and Sean M. Bailey, <em>Horsesmouth Editor in&nbsp;Chief</em></p>
					<p class="semibold">Virtual Workshop: September 19–22, 2022</p>
					<p class="btn btn2">Sign Up</p>
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					<p class="title">Workshop</p>
					<h3>Savvy Tax Planning School for Financial&nbsp;Advisors</h3>
					<p>Your ability to deliver proactive tax strategies will help clients avoid costly mistakes, minimize tax surprises, and boost their satisfaction with your services!</p>
					<p>With Debra Taylor, CPA/PFS, JD, CDFA, <em>Taylor Financial Group,&nbsp;LLC;</em><br>
						and Jeffrey Levine, CPA/PFS, CFP®, AIF®, CWS®, MSA</p>
					<p class="semibold">Virtual Workshop: October 12–14, 2022</p>
					<p class="btn btn2">Sign Up</p>
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					<p class="title">Workshop</p>
					<h3>“New Normal” Practice Management&nbsp;Workshop</h3>
					<p>Transform your business into a profit machine with the capacity, systems, and services to attract a whole new level of clients.</p>
					<p>With Debra Taylor, CPA/PFS, JD, CDFA, <em>Taylor Financial Group,&nbsp;LLC;</em></p>
					<p class="semibold">Virtual Workshop: November 15–18, 2022</p>
					<p class="btn btn2">Sign Up</p>
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        <a href="https://www.horsesmouth.com/events" target="_blank" class="all-items all-events">Events and Webinar Replays</a>
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  <!--<<<<<< STORE >>>>>>-->
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      <h2>Store</h2>
      <a href="http://www.horsesmouth.com/taxcard" target="_blank" class="store-item">
				<img src="img/key-tax-changes-card-1x.png" srcset="img/key-tax-changes-card-1x.png 1x, img/key-tax-changes-card-2x.png 2x" alt="Key Tax Changes From the Tax Cuts and Jobs Act">
				<h4>Key Tax Changes From the Tax Cuts and Jobs Act</h4>
				<p>Easy to comprehend at a glance, this quick-reference card tells you what the new tax laws are and how they differ from the old ones.</p>
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				<img src="img/key-data-2022-1x.png" srcset="img/key-data-2022-1x.png 1x, img/key-data-2022-2x.png 2x" alt="Key Financial Data">
				<h4>Key Financial Data For 2022</h4>
				<p>Sending your clients a customized Key Data Card is a simple way to remind them that you’re looking out for their best financial interests. Also great for sharing with key strategic allies.</p>
				<p class="btn">Learn More</p>
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				<img src="img/family-guide-to-caregiving-1x.png" srcset="img/family-guide-to-caregiving-1x.png 1x, img/family-guide-to-caregiving-2x.png 2x" alt="The Family Guide to Caregiving">
				<h4>The Family Guide to Caregiving</h4>
				<p>This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients reinforces your expertise and helps to explain how every client can consider and put in place a family caregiving plan.</p>
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      <a href="http://www.horsesmouth.com/bbgen" target="_blank" class="store-item">
				<img src="img/boomers-guide-to-lagacy-planning-1x.png" srcset="img/boomers-guide-to-lagacy-planning-1x.png 1x, img/boomers-guide-to-lagacy-planning-2x.png 2x" alt="The Baby Boomer's Guide to Legacy Planning">
				<h4>The Baby Boomer’s Guide to Legacy Planning</h4>
				<p>This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients walks readers through the six steps of legacy planning and explains the importance of acting now.</p>
				<p class="btn">Learn More</p>
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      <a href="http://www.horsesmouth.com/scpguide" target="_blank" class="store-item">
				<img src="img/spg-cutting-college-costs-1x.png" srcset="img/spg-cutting-college-costs-1x.png 1x, img/spg-cutting-college-costs-2x.png 2x" alt="The Savvy Parents' Guide to Cutting College Costs">
				<h4>The Savvy Parents’ Guide to Cutting College Costs</h4>
				<p>This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients reinforces your expertise and helps to explain key concepts every client must consider when making college planning decisions.</p>
				<p class="btn">Learn More</p>
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      <a href="http://www.horsesmouth.com/sshandout" target="_blank" class="store-item">
				<img src="img/bbg-ss-planning-1x.png" srcset="img/bbg-ss-planning-1x.png 1x, img/bbg-ss-planning-2x.png 2x" alt="The Baby Boomer's Guide to Social Security">
				<h4>The Baby Boomer’s Guide to Social&nbsp;Security</h4>
				<p>This 4-panel, 2-sided, 8.5" x 11", reference guide gives your clients a solid overview of how Social Security works. Perfect to handout at client meetings about retirement income planning.</p>
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				<h4>Hack-Proof Your Life Now!</h4>
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				<h4>Retirement Calendar Checklist For 2022</h4>
				<p>Remove a little pain from your clients’ lives by acting as their retirement guide star over important dates, details, and deadlines throughout the year.</p>
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          <li><a href="news/news-090821-hm-ali-partnership-stones.aspx"><em>September 8, 2021:</em> Horsesmouth and ALI partner on retirement education effort during <strong>Rolling Stones “No Filter” 2021 Tour</strong></a></li>
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HOW DO YOU ANSWER LIFE’S TOUGH
FINANCIAL QUESTIONS?

   
 * Can I claim a spousal Social Security benefit while on disability?
 * I just inherited an IRA. What should I do now?
 * When should I file for Social Security to maximize my benefits?
 * Will Medicare cover me while traveling abroad?
 * What is the best repayment plan for a federal student loan?
 * Can my daughter get a merit scholarship without being a top student?
 * How can we minimize our health care expenses?
 * If I go back to work, will my Social Security benefits change?
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 * As a federal employee, should I Sign Up for Medicare at 65?
 * When do RMDs begin for inherited IRAs?
 * Can an IRA be split with my spouse if we divorce?
 * What colleges offer the best financial aid packages?
 * I missed a required distribution. What should I do?
 * If we leave the country for a year, should we dis‑enroll from Medicare?
 * What happens when grandparents help pay for college costs?
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 * Does it make sense for me to purchase long‑term care insurance?
 * How do I claim on my ex‑husband’s Social Security benefit?
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 * How do financial aid formulas treat annuities?
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 * If I stop using my HSA, what happens to it?
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 * When are RMDs taxed?
 * I think I claimed Social Security too early, what can I do now?
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 * How do we deal with RMDs across our four retirement accounts?
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 * My laptop was hacked! Now what?!
 * Do I need to proactively enroll in Medicare at 65?
 * How can I safely do financial transactions over public WiFi?
 * When is a traditional IRA deductible?
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X Get the education, tools, client answers, analysis, marketing programs and
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FINANCIAL PROS COME TO HORSESMOUTH FOR ANSWERS.

Our portfolio of services provides the latest education, tools, marketing
and support:



Most people leave money on the table with Social Security. Gain access to the
education, tools and answers you need to help clients make smart decisions and
maximize their benefits. Comprehensive marketing and communications program
included.

Learn More

--------------------------------------------------------------------------------




Everyone must sign up for Medicare, yet few people understand what to do. Help
clients avoid the pitfalls and put this critical piece of the retirement
planning puzzle into place. Comprehensive marketing and communications program
included.

Learn More

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Help clients and prospects protect themselves from the growing epidemic of
identity theft, credit card fraud, phishing scams and ruinous hacks. Show them
how to improve their Cybersecurity Score. Comprehensive marketing and
communications program included.

Learn More

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With changes in regulations and the oncoming wave of Boomer RMDs (required
minimum distributions), it is more important than ever before to be fully
competent in IRA planning. Get up to speed, now. Comprehensive marketing and
communications program included.

Learn More

--------------------------------------------------------------------------------




Help parents save money and their sanity as they search for the colleges right
for their kids. Show them how to discover the true costs, get the best deals,
and maximize their financial aid opportunities. Comprehensive marketing and
communications program included.

Learn More

--------------------------------------------------------------------------------




Help clients through the process of setting up a long-term care plan. Guide and
encourage them with valuable resources on the medical, financial, legal, and
emotional aspects of long-term care planning. Comprehensive marketing and
communications program included.

Learn More

--------------------------------------------------------------------------------




Strategies for helping your clients transfer their assets to the next
generation. Make sure they have a good plan in place to pass on the wealth they
have accumulated, financial and otherwise. Comprehensive marketing and
communications program included.

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Two programs in one. Help retirees pay lower taxes by developing a retirement
tax planning strategy. Also, educate all clients on how to best take advantage
of the new tax rules. Comprehensive marketing and communications program
included.

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FINANCIAL PROS ALSO COME TO GROW THEIR BUSINESS.

Our business development and practice management services help you make
it happen:

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running a modern financial services practice. Learn from hundreds of top
advisors and experts.

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Help your clients and prospects throughout the year. Tap into a constantly
updated and expanding set marketing and client communications campaigns
(FINRA‑reviewed).

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Build your network of CPAs, attorneys and other COIs with new strategies and
tactics. Includes ongoing communications, article reprints, and presentations
(FINRA‑reviewed).

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HORSESMOUTH MASTER MEMBERSHIP

Get comprehensive access to the full range of Horsesmouth memberships.
Consolidate existing memberships into a single Master Membership, and get all
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in one place for you and your team.

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 * Apply existing credits for lowest first-year rate

 * 25% discount off Horsesmouth workshops
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   College Aid Pro™ and Holistiplan

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UPCOMING EVENTS



Free Webinar


GETTING LONG-TERM CARE PLANNING RIGHT: SMART APPROACHES FOR PEOPLE AT ALL STAGES

When it comes to planning a safe and secure retirement, long-term care (LTC)
remains a confusing and unaddressed challenge to many people’s financial
security. This webinar introduces Horsesmouth’s new educational presentation for
your clients and prospects.

With Sean M. Bailey, Horsesmouth Editor in Chief

Wednesday, July 20, 2022 at 4:00 p.m. ET / 1:00 p.m. PT

Sign Up

--------------------------------------------------------------------------------



Free Webinar


29 PRESENTATIONS TO CONSIDER DELIVERING TO CLIENTS NOW

Learn the range of FINRA-reviewed topics available to you at Horsesmouth, and
which topics draw what types of clients and their characteristics.

With Sean M. Bailey, Horsesmouth Editor in Chief

Thursday, July 21, 2022 at 4:00 p.m. ET / 1:00 p.m. PT

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--------------------------------------------------------------------------------



Free Webinar


THE MOST OVERLOOKED PROFITABLE NICHE YOU SHOULD IMMEDIATELY PURSUE

Learn the details of a hugely valuable niche that will boost your value
proposition, open the door to great clients, and drive your profitability in
2022 and beyond.

With Sean M. Bailey, Horsesmouth Editor in Chief

Tuesday, July 26, 2022 at 4:00 p.m. ET / 1:00 p.m. PT

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--------------------------------------------------------------------------------



Free Webinar


3 KEYS TO PROFITABLE CLIENT TAX PLANNING

Learn how to think about where tax planning lies in your product service
offering, and how it pays off for you and your clients.

With Debra Taylor, CPA/PFS, JD, CDFA, Taylor Financial Group, LLC;
and Sean M. Bailey, Horsesmouth Editor in Chief

Thursday, July 28, 2022 at 4:00 p.m. ET / 1:00 p.m. PT

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--------------------------------------------------------------------------------



Workshop


BUILD A COLLEGE PLANNING NICHE THAT ATTRACTS WEALTHY CLIENTS

Develop a late-stage college planning niche that builds your expertise and
rewards you with wealthy, referring clients ready to have you manage all their
assets.

With Lynn O’Shaughnessy, College Program Creator;
and Sean M. Bailey, Horsesmouth Editor in Chief

Virtual Workshop: August 1–4, 2022

Sign Up

--------------------------------------------------------------------------------



Workshop


SOCIAL SECURITY/MEDICARE WORKSHOP—BOOMER SPIKE COMING!

Deepen your understanding of the nuances, learn the range of claiming
strategies, and build your base of Social Security and Medicare expertise.

With Elaine Floyd, CFP®, Director of Retirement and Life Planning;
and Sean M. Bailey, Horsesmouth Editor in Chief

Virtual Workshop: September 19–22, 2022

Sign Up

--------------------------------------------------------------------------------



Workshop


SAVVY TAX PLANNING SCHOOL FOR FINANCIAL ADVISORS

Your ability to deliver proactive tax strategies will help clients avoid costly
mistakes, minimize tax surprises, and boost their satisfaction with your
services!

With Debra Taylor, CPA/PFS, JD, CDFA, Taylor Financial Group, LLC;
and Jeffrey Levine, CPA/PFS, CFP®, AIF®, CWS®, MSA

Virtual Workshop: October 12–14, 2022

Sign Up

--------------------------------------------------------------------------------



Workshop


“NEW NORMAL” PRACTICE MANAGEMENT WORKSHOP

Transform your business into a profit machine with the capacity, systems, and
services to attract a whole new level of clients.

With Debra Taylor, CPA/PFS, JD, CDFA, Taylor Financial Group, LLC;

Virtual Workshop: November 15–18, 2022

Sign Up

Events and Webinar Replays


STORE

KEY TAX CHANGES FROM THE TAX CUTS AND JOBS ACT

Easy to comprehend at a glance, this quick-reference card tells you what the new
tax laws are and how they differ from the old ones.

Learn More

--------------------------------------------------------------------------------

KEY FINANCIAL DATA FOR 2022

Sending your clients a customized Key Data Card is a simple way to remind them
that you’re looking out for their best financial interests. Also great for
sharing with key strategic allies.

Learn More

--------------------------------------------------------------------------------

THE FAMILY GUIDE TO CAREGIVING

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients
reinforces your expertise and helps to explain how every client can consider and
put in place a family caregiving plan.

Learn More

--------------------------------------------------------------------------------

THE BABY BOOMER’S GUIDE TO LEGACY PLANNING

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients walks
readers through the six steps of legacy planning and explains the importance of
acting now.

Learn More

--------------------------------------------------------------------------------

THE SAVVY PARENTS’ GUIDE TO CUTTING COLLEGE COSTS

This 3-panel, 6-sided, 8.5" x 11", laminated reference guide for clients
reinforces your expertise and helps to explain key concepts every client must
consider when making college planning decisions.

Learn More

--------------------------------------------------------------------------------

THE BABY BOOMER’S GUIDE TO SOCIAL SECURITY

This 4-panel, 2-sided, 8.5" x 11", reference guide gives your clients a solid
overview of how Social Security works. Perfect to handout at client meetings
about retirement income planning.

Learn More

--------------------------------------------------------------------------------

HACK-PROOF YOUR LIFE NOW!

Position yourself as the go-to resource for cybersecurity safety to your clients
and prospects. This book is designed to teach you and your clients about the
biggest cybersecurity threats we all face every single day.

Learn More

--------------------------------------------------------------------------------

RETIREMENT CALENDAR CHECKLIST FOR 2022

Remove a little pain from your clients’ lives by acting as their retirement
guide star over important dates, details, and deadlines throughout the year.

Learn More

All Store Items


CORPORATE PROGRAMS

Horsesmouth designs custom programs for wealth management firms, broker dealers,
RIAs, asset managers, insurance companies, banks and others. Our corporate
partners range in size from the largest financial services companies to small
shops. We collaborate with partners on a wide variety of initiatives, including
the following:

 * Enterprise programs
 * Custom programs
 * Content licensing

 * Technology integration
 * Advertising and sponsorship
 * Research and analytics

Contact Us to Learn More


NEWS

 * June 2, 2022: Savvy Social Security Planning Software Ranked #1 in Advisor
   Satisfaction
 * September 8, 2021: Horsesmouth and ALI partner on retirement education effort
   during Rolling Stones “No Filter” 2021 Tour
 * September 5, 2021: Horsesmouth’s Elaine Floyd Featured in New York Times


ABOUT US

Horsesmouth helps financial professionals educate their clients and grow their
businesses. Every day, we serve tens of thousands of advisors, consultants,
agents, accountants and other professionals, representing every major financial
firm and business model. We are guided by extensive primary research and two
decades of experience. The company was founded in 1996 and is headquartered in
midtown Manhattan, with employees spread out across the country.

Management Team

HORSESMOUTH NETWORK

 * Savvy Social Security Planning
 * Savvy Medicare Planning
 * Savvy Cybersecurity
 * Savvy IRA Planning
 * Savvy College Planning
 * Savvy Long-Term Care Planning
 * Savvy Generational Planning
 * Savvy Tax Planning
 * Hack Proof Your Life Now!

CONTACT

 * US (888) 336-6884
 * CA (877) 881-8883
 * Send us a message
 * 230 Park Avenue, 3rd Floor West, New York, NY 10169
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