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WELCOME


THE KEY TO SUCCEEDING IN YOUR ONLINE BUSINESS

I am sure you have heard this quote “If you build it, he will come” It is in the
movie Field of Dreams, it is a great, iconic line.



Yet, this promise holds less weight in the realm of Internet businesses. Unlike
the immediate customer base that brick-and-mortar establishments like Pizza Hut,
Office Max, or Big-O might draw simply by existing, the online world requires a
different approach.

A new website without marketing or promotion is akin to a billboard in the
desert: present, but unseen.

The initial enthusiasm for an online business often focuses on product creation,
website development, and marketing strategies.

Many entrepreneurs jump straight into building a business around a novel idea,
convinced of its potential. But what often slips through the cracks is the
market research—validating whether there is a demand for their product in the
first place.

The hard truth is that success in business is not about finding an uncharted
idea and hoping for a market to appear.

It’s about observing what consumers are already seeking and offering a product
or service that meets that existing demand. More often than not, if something
isn’t already being done, it’s not due to a lack of innovation; it’s because it
has been tried and failed due to the absence of a viable market.

It’s a market-first approach that should lead the way, not the product. This
reality check serves as a crucial reminder for any business venture, especially
in the digital age where visibility and demand are not inherently granted.


“MARKET-FIRST STRATEGY: THE KEY TO SUCCEEDING IN ONLINE BUSINESS OVER ‘BUILD IT
AND THEY WILL COME’ MYTH”


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