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WE’RE INTRODUCING NEW AI INNOVATIONS TO MARKETING CLOUD.

Read the announcement.


MAKE EVERY MOMENT COUNT WITH MARKETING CLOUD.

Get to know your customers through unified profiles. Personalize offers across
any channel with AI. Build lasting relationships that drive business growth.

Watch demo Explore AI




SEE HOW TOP BRANDS ACTIVATE DATA AND AI WITH SALESFORCE TO GROW CUSTOMER
RELATIONSHIPS.

  






DISCOVER WHY MARKETING CLOUD IS THE #1 MARKETING PLATFORM.

Data that’s actionable Personalization that scales Marketing that’s connected


DATA THAT’S ACTIONABLE


CUSTOMER DATA PLATFORM

Unlock the full value of your customer data so you can personalize every moment.

Learn more


MARKETING ANALYTICS

Optimize campaigns and spend with unified marketing performance data and AI
insights.

Learn more




PERSONALIZATION THAT SCALES


MARKETING CLOUD ENGAGEMENT

Increase conversion with relevant engagement across email, mobile, ads, and web.

Learn more


MARKETING AI

Make smarter decisions, faster with intelligence baked into the platform.

Learn more


PERSONALIZATION

Use trusted customer data and AI to improve personalization across all owned
channels.

Learn more




MARKETING THAT’S CONNECTED


B2B MARKETING AUTOMATION

Grow efficiently by aligning marketing and sales around every account.

Learn more


CUSTOMER LOYALTY

Grow relationships by aligning marketing and loyalty around VIP customer
experiences.

Learn more





GARTNER NAMED SALESFORCE A LEADER IN THE 2023 MAGIC QUADRANT™ FOR MULTICHANNEL
MARKETING HUBS.

Read the report


HERE’S WHAT SETS MARKETING CLOUD APART.

28 %
ROI growth
Salesforce boosts marketing ROI by an average of 28% after implementation.*
27 %
higher value
Marketers using Salesforce see a 27% increase in customer lifetime value.*
31 %
more engagement
Marketing Cloud helps businesses grow customer engagement by an average of 31%.*

*Salesforce Customer Success Metrics


EVERYTHING YOU NEED TO MAXIMIZE ROI.

From support, expert guidance, and resources to our trusted partner ecosystem,
we're here to help you get more value from Salesforce in the AI era.

Learn more


STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

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> AI, DATA, AND CRM ARE HOW WE ACHIEVE THE PROMISE OF SPEAKING DIRECTLY TO
> CONSUMERS WITH THE THING THAT MATTERS MOST TO THEM.
> 
> Doug Martin
> Chief Brand and Disruptive Growth Officer, General Mills

Read the story


> WITH OVER 500 MILLION FANS WORLDWIDE, HOW DO WE UNDERSTAND WHO THEY ARE AND
> CONTINUE TO GROW THAT AUDIENCE? IT’S THOSE PERSONALIZED JOURNEYS AND ALWAYS-ON
> CAPABILITIES.
> 
> Matt Kemp
> Senior Manager, CRM & Customer Service Ops, Formula 1

Read the story



LEARN MORE ABOUT SALESFORCE FOR MARKETING WITH FREE LEARNING ON TRAILHEAD.





KEEP UP WITH THE LATEST MARKETING TRENDS, INSIGHTS, AND CONVERSATIONS.

Analyst Report


SALESFORCE NAMED A LEADER IN THE FORRESTER WAVE™: CROSS-CHANNEL MARKETING HUBS,
Q1 2023. SEE WHY.

Read the report
Article


GET INSIGHTS FROM 6,000 MARKETERS ON CHANGING TRENDS, PRIORITIES, AND CHALLENGES
DEFINING THE PROFESSION.

Learn more
Blog


LEARN 3 WAYS MARKETERS CAN USE GENERATIVE AI TODAY TO BETTER CONNECT WITH
CUSTOMERS.

Read the blog
Guide


EXPLORE 5 INTERACTIVE CUSTOMER JOURNEYS THAT DRIVE LOYALTY AND ROI.

Start the tour
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter



MARKETING FAQ

 * Why Salesforce for marketing?
 * Why do I need marketing software?
 * More
    * Why Salesforce for marketing?
    * Why do I need marketing software?


WHAT IS MARKETING CLOUD?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within
the Salesforce Customer 360 ecosystem. Marketers can segment their audience,
deliver personalized messages, track campaign performance, engage leads and
accounts, and optimize strategies based on real-time insights. It helps make
every moment count to drive customer loyalty and more effective marketing
outcomes.


WHAT DOES MARKETING CLOUD DO?

Marketing Cloud helps you make every moment count with the power of AI, data,
and CRM. Marketing Cloud offers a connected suite of tools, natively built on
the #1 CRM, for unifying and activating first-party customer data, managing and
automating marketing campaigns across various channels, including email, ads,
mobile, and web, delivering real-time personalization, connecting lead
generation and account-based marketing (ABM), and automating performance and
spend insights to maximize efficient growth.


WHAT ARE THE COMPONENTS OF MARKETING CLOUD?

Marketing Cloud is comprised of five main capability areas for marketers. Each
component focuses on specific aspects of digital marketing and collectively
forms a comprehensive suite of tools to manage and optimize marketing efforts.
The key products within Marketing Cloud are Data Cloud for Marketing (customer
data platform), Personalization (real-time next best actions), Engagement
(email, mobile, advertising, journeys, and loyalty management), Account
Engagement (marketing and sales alignment, lead generation, and ABM), and
Intelligence (performance insights, analytics, and reporting).


WHAT IS MARKETING SOFTWARE?

Marketing software is a suite of tools and capabilities to help businesses
manage and optimize their marketing efforts across various channels. Marketing
Cloud allows businesses to create, automate, and personalize marketing campaigns
using email, social media, mobile messaging, advertising, and web channels. It
offers features such as unified customer profiles, rapid audience segmentation,
content creation, campaign management, analytics, and customer journey mapping.
The software integrates with Salesforce CRM via Data Cloud, enabling native data
synchronization and a unified view of customer interactions. Marketing Cloud
empowers businesses with the tools they need to engage customers effectively,
deliver personalized experiences, and drive better marketing outcomes.


WHAT ARE THE BENEFITS OF MARKETING SOFTWARE?

Marketing software offers numerous benefits to businesses, including automation
of tasks, improved productivity, personalized customer experiences, enhanced
engagement, data-driven insights, streamlined collaboration, scalability to
accommodate growth, and integration with other systems. It automates repetitive
tasks, allowing marketers to focus on strategic activities, while also enabling
personalized interactions and targeted messaging. With powerful analytics,
businesses can gain valuable insights to optimize their marketing strategies and
measure ROI. The software facilitates collaboration among teams, scales with
business needs, and integrates with other systems to support a holistic approach
to marketing. Overall, marketing software empowers businesses to streamline
operations, engage customers effectively, leverage data-driven decision-making,
and drive growth.


DOES MY BUSINESS NEED MARKETING SOFTWARE?

If you run marketing campaign across multiple channels, marketing software can
greatly benefit your business through automation, personalization, and
data-driven decision-making. Marketing software streamlines processes, improves
productivity, enables personalized customer experiences, and provides valuable
insights for optimizing marketing strategies. It helps businesses stay
competitive in today's digital landscape and grow more efficiently. Assess your
marketing needs, resources, and goals to determine which marketing software is
most valuable to your business objectives.


HOW DO I CHOOSE THE RIGHT MARKETING SOFTWARE?

Choosing the right marketing software involves considering several key factors.
Start by identifying your specific marketing needs and goals. Evaluate the
features and capabilities of different software options, ensuring they align
with your requirements. Consider factors such as ease of use, scalability,
integration with existing systems, and customer support. Take advantage of demos
to assess its user-friendliness. Read reviews, seek recommendations, and
consider the reputation and track record of the software provider. Pay attention
to data security, privacy, and compliance with regulations. Finally, evaluate
the cost and value proposition to ensure the software fits within your budget
and offers a strong return on investment. By carefully assessing these factors,
you can choose the marketing software that best suits your business needs.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-664-9073.

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