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Text Content
Skip to content (805) 496-8850 * Home * Who We Are * What We Do * Our Services * Writing * Media Outreach * Marketing Support * Why Trade Press Services? * Expertise * Clients Served * Publications * Portfolio * Articles * White Papers * Case Studies * Books * Blog/Resources * Blog * Newsletters * Published Articles * Media * Resources * FAQ * Contact Us * Search for: Let’s connect to explore your marketing goals, challenges and priorities. SCHEDULE A CALL WORKING TOGETHER TO BUILD YOUR BUSINESS At Trade Press Services, we deliver content marketing, media outreach and the vital marketing support our clients need to thrive in a rapidly changing global marketplace. Our uniquely integrated and strategic programs connect clients with the audiences they need to reach. Whether the goal is to accelerate growth, increase visibility in the marketplace, develop a corporate distinction or gain recognition as industry experts, we get results. WHAT WE DO: WRITING We transform your expertise into custom business, scholarly and trade magazine articles; white papers; case studies; books; blogs; newsletters and more. MEDIA OUTREACH We create tailored editorial and speaking opportunities in targeted industry-specific outlets and custom-design visibility programs to attract the attention of the media. MARKETING SUPPORT We provide the extra hands-on expertise and consulting needed to develop and execute marketing plans and projects, support sales efforts, coordinate social-media initiatives and more. WRITING We transform your expertise into custom business, scholarly and trade magazine articles; white papers; case studies; books; blogs; newsletters and more. MEDIA OUTREACH We create tailored editorial and speaking opportunities in targeted industry-specific outlets and custom-design visibility programs to attract the attention of the media. MARKETING SUPPORT We provide the extra hands-on expertise and consulting needed to develop and execute marketing plans and projects, support sales efforts, coordinate social-media initiatives and more. WRITING We transform your expertise into custom business, scholarly and trade magazine articles; white papers; case studies; books; blogs; newsletters and more. MEDIA OUTREACH We create tailored editorial and speaking opportunities in targeted industry-specific outlets and custom-design visibility programs to attract the attention of the media. MARKETING SUPPORT We provide the extra hands-on expertise and consulting needed to develop and execute marketing plans and projects, support sales efforts, coordinate social-media initiatives and more. ‹› View Our Services FROM OUR CLIENTS “Trade Press Services does an excellent job from start to finish to generate “High Impact” technical papers. Their writers are easy to work with, punctual, and very thorough in their approach.” Todd Gunderson Vice President, Sales and Marketing, PdMA Corporation “Gerri and her staff at Trade Press Services have done a great job connecting us to the publications best suited to publish our opinions and expertise. Their publication and editorial calendar research up front, and their editorial review at the end, enable us to reach our target audience quickly and effectively.” Alan Kosansky President, Profit Point “Trade Press’ ability to digest a large quantity of technical information for one of our client’s products and compile a well written white paper was very impressive. Everyone one on the team was impressed with the quality of technical aptitude, writing and independence your staff executed to bring a rush job to fruition. We continue to reach to Trade Press for expertise.” Deanna Hengge Client Services Director, Topic Design Group “I began working with Trade Press Services six years ago when I was the director of a PR group at a consulting firm. They did a wonderful job of assisting our writers and placing our articles in a variety of publications. I was so pleased with their services that I continued to utilize them when I moved over to the IT industry. Trade Press Services has a wide range of placement abilities and I’m pleased to continue working with them.” Jennifer Cumbee Director of Marketing Communications, Vision Solutions “Trade Press Services has been instrumental in helping us to realize [our thought leadership marketing] strategy by contacting editors, arranging for the publication of articles, suggesting story ideas, and providing expert writing support. These efforts have resulted in heightened awareness of our company’s offerings and a boost in name-awareness among key constituents.” Kathleen Bonetti Vice President of Marketing, Rx EDGE Pharmacy Networks “Trade Press Services helped me publish two articles quickly within a tight timeline. Their process was well-communicated and every team member is friendly and committed to creating and delivering the right message to my specific target audience. Thank you TPS!” Umang Doshi Technology Management Consultant “Thanks a lot to Gerri and her team with article write-up and getting published so quickly. It was a great experience and I learned a lot. Thanks again for the utmost professionalism and support!” Abhishek Sinha Business and Integration Architect Manager “Great experience working with Trade Press Services. They have a team of professionals that are a pleasure to work with. The team catered to my needs, made a customized plan and were extremely proficient with the deliverables. Highly appreciate their transparency and clear communication throughout.” Priyanka Godwal IT Manager “Trade Press Services helped me get five articles published in a short time frame. Their professionalism, promptness in communications and very clearly defined achievable steps are above and beyond my expectations. I’m amazed by how quickly they were able to coordinate with the different editors to publish the articles.” Harsha Gummadavelli Senior Architect Some years ago I launched my efforts to write a series of articles related to leadership advice for CEOs and senior level administrators. You and your staff have provided a high level of professional support throughout our working relationship. As a result, in the 10 years since we’ve been working together, I have successfully published dozens of articles in a variety of outlets that reach my clients, their networks and colleagues and help position my firm for continued growth.” Barbara Kaufman, Ph.D. President, ROI Consulting Group, Inc. “Trade Press Services helped me publish nine articles, which have been instrumental in establishing myself as an authority in my field and increasing my industry visibility. Their team is friendly, reliable and able to put technical medical concepts into writing.” Madhukar Kasarla, M.D. KMR MEDICAL PLLC. “I greatly appreciate that Trade Press Services works with me as a ‘virtual team.’ Your highly professional combination of personal attention, accessibility, responsiveness, and, above all, commitment to seeing my projects through to successful completion and publication is unparalleled.” Mona Pearl Managing Director, BeyondA Strategy – Action Marketing Group, Inc. “I can’t say enough about how wonderful it has been to work with Trade Press Services! They genuinely care about the success of their customers, which shows in their quality of work and is why we will be long time customers. It’s not every day you find a vendor who truly makes your life easier and is an absolute pleasure to work with!” Robyn Goddard Marketing Manager, Alchemy Systems “Wow!!! The results you have produced for us in getting articles placed in trade magazines and publications have been truly amazing. We have accomplished more with you as our trade press partner than we could have ever done on our own. In addition, your method for writing articles works perfectly with the busy schedules of our executives and professional staff. You truly are the best in the business!” Jenifer Parsegian Art Director, Global Resources, LLC “It is always a pleasure to work with Trade Press Services. They have been very successful in placing articles for HFI in influential publications. TPS delivers and they do it with a smile.” Guy Harvey Public Relations Manager, Human Factors International “Trade Press Services does an excellent job from start to finish to generate “High Impact” technical papers. Their writers are easy to work with, punctual, and very thorough in their approach.” Todd Gunderson Vice President, Sales and Marketing, PdMA Corporation “Gerri and her staff at Trade Press Services have done a great job connecting us to the publications best suited to publish our opinions and expertise. Their publication and editorial calendar research up front, and their editorial review at the end, enable us to reach our target audience quickly and effectively.” Alan Kosansky President, Profit Point “Trade Press’ ability to digest a large quantity of technical information for one of our client’s products and compile a well written white paper was very impressive. Everyone one on the team was impressed with the quality of technical aptitude, writing and independence your staff executed to bring a rush job to fruition. We continue to reach to Trade Press for expertise.” Deanna Hengge Client Services Director, Topic Design Group “I began working with Trade Press Services six years ago when I was the director of a PR group at a consulting firm. They did a wonderful job of assisting our writers and placing our articles in a variety of publications. I was so pleased with their services that I continued to utilize them when I moved over to the IT industry. Trade Press Services has a wide range of placement abilities and I’m pleased to continue working with them.” Jennifer Cumbee Director of Marketing Communications, Vision Solutions “Trade Press Services has been instrumental in helping us to realize [our thought leadership marketing] strategy by contacting editors, arranging for the publication of articles, suggesting story ideas, and providing expert writing support. These efforts have resulted in heightened awareness of our company’s offerings and a boost in name-awareness among key constituents.” Kathleen Bonetti Vice President of Marketing, Rx EDGE Pharmacy Networks “Trade Press Services helped me publish two articles quickly within a tight timeline. Their process was well-communicated and every team member is friendly and committed to creating and delivering the right message to my specific target audience. Thank you TPS!” Umang Doshi Technology Management Consultant “Thanks a lot to Gerri and her team with article write-up and getting published so quickly. It was a great experience and I learned a lot. Thanks again for the utmost professionalism and support!” Abhishek Sinha Business and Integration Architect Manager “Great experience working with Trade Press Services. They have a team of professionals that are a pleasure to work with. The team catered to my needs, made a customized plan and were extremely proficient with the deliverables. Highly appreciate their transparency and clear communication throughout.” Priyanka Godwal IT Manager “Trade Press Services helped me get five articles published in a short time frame. Their professionalism, promptness in communications and very clearly defined achievable steps are above and beyond my expectations. I’m amazed by how quickly they were able to coordinate with the different editors to publish the articles.” Harsha Gummadavelli Senior Architect Some years ago I launched my efforts to write a series of articles related to leadership advice for CEOs and senior level administrators. You and your staff have provided a high level of professional support throughout our working relationship. As a result, in the 10 years since we’ve been working together, I have successfully published dozens of articles in a variety of outlets that reach my clients, their networks and colleagues and help position my firm for continued growth.” Barbara Kaufman, Ph.D. President, ROI Consulting Group, Inc. “Trade Press Services helped me publish nine articles, which have been instrumental in establishing myself as an authority in my field and increasing my industry visibility. Their team is friendly, reliable and able to put technical medical concepts into writing.” Madhukar Kasarla, M.D. KMR MEDICAL PLLC. “I greatly appreciate that Trade Press Services works with me as a ‘virtual team.’ Your highly professional combination of personal attention, accessibility, responsiveness, and, above all, commitment to seeing my projects through to successful completion and publication is unparalleled.” Mona Pearl Managing Director, BeyondA Strategy – Action Marketing Group, Inc. “I can’t say enough about how wonderful it has been to work with Trade Press Services! They genuinely care about the success of their customers, which shows in their quality of work and is why we will be long time customers. It’s not every day you find a vendor who truly makes your life easier and is an absolute pleasure to work with!” Robyn Goddard Marketing Manager, Alchemy Systems “Wow!!! The results you have produced for us in getting articles placed in trade magazines and publications have been truly amazing. We have accomplished more with you as our trade press partner than we could have ever done on our own. In addition, your method for writing articles works perfectly with the busy schedules of our executives and professional staff. You truly are the best in the business!” Jenifer Parsegian Art Director, Global Resources, LLC “It is always a pleasure to work with Trade Press Services. They have been very successful in placing articles for HFI in influential publications. TPS delivers and they do it with a smile.” Guy Harvey Public Relations Manager, Human Factors International “Trade Press Services does an excellent job from start to finish to generate “High Impact” technical papers. Their writers are easy to work with, punctual, and very thorough in their approach.” Todd Gunderson Vice President, Sales and Marketing, PdMA Corporation FROM OUR BLOG "TRADE SECRETS" PITCH PERFECT: CRAFTING THE PERFECT MEDIA PITCH Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines. Continue Reading WHY EXCEPTIONAL CUSTOMER SERVICE IS KEY TO B2B SUCCESS The difference between a thriving business and a struggling one often boils down to one common factor: customer service. Unlike B2C interactions, where transactions are often one-off or short-term, B2B relationships are typically long-term, complex, and involve higher stakes. As such, the quality of customer service can make or break these relationships, directly impacting a business’s bottom line. To fully grasp the significance of exceptional customer service in B2B, it’s important to understand how it differs from the broader concept of customer experience. Continue Reading MASTERING TIME MANAGEMENT WITH TIME BLOCKING While calendars can be traced back to ancient Babylonia, appointment calendars for personal and professional use are a more recent innovation. Today, calendars can take many forms, from shared digital schedules to more traditional paper planners. When distractions are just a click away, the art of time management has become a critical skill for maintaining productivity. One effective method that has gained popularity among busy professionals is time blocking. This approach not only helps organize daily tasks but also can have a significant impact on productivity. Continue Reading PITCH PERFECT: CRAFTING THE PERFECT MEDIA PITCH Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines. Continue Reading WHY EXCEPTIONAL CUSTOMER SERVICE IS KEY TO B2B SUCCESS The difference between a thriving business and a struggling one often boils down to one common factor: customer service. Unlike B2C interactions, where transactions are often one-off or short-term, B2B relationships are typically long-term, complex, and involve higher stakes. As such, the quality of customer service can make or break these relationships, directly impacting a business’s bottom line. To fully grasp the significance of exceptional customer service in B2B, it’s important to understand how it differs from the broader concept of customer experience. Continue Reading MASTERING TIME MANAGEMENT WITH TIME BLOCKING While calendars can be traced back to ancient Babylonia, appointment calendars for personal and professional use are a more recent innovation. Today, calendars can take many forms, from shared digital schedules to more traditional paper planners. When distractions are just a click away, the art of time management has become a critical skill for maintaining productivity. One effective method that has gained popularity among busy professionals is time blocking. This approach not only helps organize daily tasks but also can have a significant impact on productivity. Continue Reading PITCH PERFECT: CRAFTING THE PERFECT MEDIA PITCH Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines. Continue Reading WHY EXCEPTIONAL CUSTOMER SERVICE IS KEY TO B2B SUCCESS The difference between a thriving business and a struggling one often boils down to one common factor: customer service. Unlike B2C interactions, where transactions are often one-off or short-term, B2B relationships are typically long-term, complex, and involve higher stakes. As such, the quality of customer service can make or break these relationships, directly impacting a business’s bottom line. To fully grasp the significance of exceptional customer service in B2B, it’s important to understand how it differs from the broader concept of customer experience. Continue Reading MASTERING TIME MANAGEMENT WITH TIME BLOCKING While calendars can be traced back to ancient Babylonia, appointment calendars for personal and professional use are a more recent innovation. Today, calendars can take many forms, from shared digital schedules to more traditional paper planners. When distractions are just a click away, the art of time management has become a critical skill for maintaining productivity. One effective method that has gained popularity among busy professionals is time blocking. This approach not only helps organize daily tasks but also can have a significant impact on productivity. Continue Reading ‹› View Our Blog HOW CAN WE HELP YOU? Would you like to learn how Trade Press Services can transform your expertise into powerful marketing solutions? 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