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Insights


64% OF DOCTORS SAY POLITICS AFFECTS THEIR MEDICAL PRACTICE 

As another U.S. presidential election looms, healthcare topics are once again
front and center in the political debates. From women’s reproductive rights and
access to safe abortions to universal health care, gun control, and
prescription…



Insights


INJECTABLE PREP: 8 THINGS TO KNOW ABOUT A NEW TOOL TO END THE HIV EPIDEMIC

Insights


EXPLORE THE 5PS METHOD FOR TAKING A SEXUAL HISTORY

Insights


WHY NON-PHYSICIANS SHOULD NOT USE “DOCTOR” IN THEIR TITLE  


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SERMO NPS AND PHYSICIANS WEIGH IN ON THE “ILL-TRAINED NPS” CONTROVERSY

As the number of nurse practitioners (NPs) skyrockets, their impact on
healthcare has come into laser focus. The fastest-growing profession in the U.S.
is being lauded for facilitating faster access to care, filling in physician…



Insights


MASTERING THE “INFLUENCER” GAME IN HEALTHCARE MARKETING

The medical landscape is evolving, with HCPs stepping into the spotlight as
influential voices from the Congress stage to social media. These HCP opinion
leaders have become pivotal in driving education, shaping perceptions and
influencing…



Insights


2024 ALZHEIMER’S TRENDS: BLOOD BIOMARKERS AND AMYLOID-TARGETING ANTIBODIES

Over 47 million Americans have a “silent” build-up of amyloid plaques—high
levels of amyloid plaques without any memory loss or cognitive impairments.
Neurologists call this preclinical Alzheimer’s disease. With new FDA-approved
drugs like donanemab and…



Insights


FIVE REASONS WHY UNIVERSAL HIV SCREENING IS THE STANDARD OF CARE 

The Centers for Disease Control and Prevention (CDC) recommends universal
screening to ensure every patient is tested for HIV as a part of standard care.
According to CDC, people between the ages of 13 and…



Sermo Speaks


YOUR TOP 5 QUESTIONS ANSWERED: HCP PERSPECTIVES ON AI IN MARKET RESEARCH &
ADVERTISING 

The digitalization of healthcare has boosted AI adoption. Marketers are now
leading the way in using AI-powered technologies to gather actionable insights
from healthcare professionals. These insights help shape and drive
pharmaceutical brands’ strategies throughout…



Sermo Speaks


TRANSFORMING HCP ENGAGEMENT: THE POWER OF DATA INNOVATION

In the rapidly evolving world of healthcare communications, hyper-targeted,
data-driven approaches are the new standard for reaching HCPs. This
transformation demands increasingly granular data to understand how HCPs engage
with both advertising and other forms…



Success Stories


BREAK THROUGH THE CLUTTER WITH ADVANTAGE SOLUTIONS

With the rise of omnichannel HCP marketing, nearly 8 in 10 physicians say
digital resources are more convenient, educational, and valuable than remote rep
visits*.  However, in fiercely competitive markets, how can you ensure your…



Insights


SHAPING THE TOMORROW OF HEALTHCARE WITH INSIGHTS FROM US HOSPITAL & HEALTH
SYSTEM LEADERS

The heartbeat of the healthcare industry lies in the insights and experiences of
its leaders.  The most recent Sermo Barometer study from over 100 US-based
healthcare leaders provides a comprehensive look at the pressing issues…



Success Stories


LEVERAGING SERMO’S EXPERT PANEL TO UNDERSTAND DECISION-MAKING PROCESSES AND
BRAND LOYALTY IN THE US MEDICAL SUPPLY DISTRIBUTION MARKET

In a rapidly evolving healthcare landscape, staying ahead of the competition
requires not only deep industry insights but also access to a global network of
healthcare experts and decision-makers. Leveraging Sermo’s panel of healthcare
experts…



Insights


TALK TO YOUR PATIENTS ABOUT UNDETECTABLE = UNTRANSMITTABLE (U=U)

Did you know that people with HIV who take antiretroviral therapy (ART) as
prescribed and achieve and maintain an undetectable viral load won’t transmit
HIV to their sexual partners? Treatment as prevention (TasP) is the…



Sermo Speaks


HOW TO: INFORM YOUR OMNICHANNEL ANALYTICS STRATEGY WITH PEER-TO-PEER PHYSICIAN &
PROVIDER SOCIAL DATA

The pharmaceutical marketing industry has spoken – and all signs point to
omnichannel! In today’s ever-changing customer landscape and digital-first
world, omnichannel is the modern marketer’s tool to deliver a seamless brand
experience across channels.…



Insights


66% OF DOCTORS WILL RECOMMEND NEW COVID SHOT TO ALL PATIENTS

The CDC is recommending that everyone aged six months and older receive the
updated Pfizer or Moderna Covid vaccines. In a recent poll of 580+ global Sermo
physicians, 66% said they agree with this recommendation,…



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