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Stay informed about changes to the ActiveCampaign platform on our Release
Updates page.

 1. ActiveCampaign Help Center
 2. ActiveCampaign Release Notes
 3. September 2024


NEW CONVERSIONS UPDATE

Supal Desai
Last updated Yesterday at 01:04
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This feature is available for the following plan types:


September 24, 2024 • Automations



We’ve given conversions a fresh look to streamline and simplify the process of
creating conversions. This update aims to enhance your experience, making
conversions more intuitive and flexible to use. All existing conversions will
appear in the new view and no actions needed.

 


KEY FEATURES

 * Trigger conversions based on conditions
   You can now trigger conversions based on custom contact conditions, adding
   flexibility to existing options of Javascript, URL visits, and custom events
   for more effective engagement. Note: A contact can only convert once per
   custom condition conversion event. Once a contact meets the conditions, it
   converts and won't be evaluated again.
 * Set conversion value via contact custom fields
   In addition to setting a static conversion value, you now have the option to
   dynamically assign a value based on the contact’s custom field data. This
   enhancement allows you to provide more accurate and personalized insights
   compared to static values.
 * Dedicated Conversions page
   The updated page will offer a clearer view of each conversion, including what
   the conversion is, the value and settings. See which automations trigger the
   conversion from a convert action or a goal action.

 


BENEFITS

 * Simplified process
   New conversion page makes it easier and more user-friendly to create and
   configure conversions.
 * Greater flexibility
   Trigger based on custom contact conditions, offers more tailored engagement.
 * Improved efficiency
   Set conversions based on contact custom fields for more personalized tracking
   and insights.

 


UPGRADE AND SETUP INSTRUCTIONS

 * Available Pro, Plus, and Enterprise

 


ADDITIONAL RESOURCES

 * What is a conversion?
 * How do I create a conversion in ActiveCampaign?
 * An overview of attribution
 * How does ActiveCampaign Attribution work?
 * How to trigger a conversion in automation?



Related to:

 * Automation

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IN THIS ARTICLE

New Conversions Update
 * New Conversions Update
 * Key Features
 * Benefits
 * Upgrade and Setup Instructions
 * Additional Resources

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RELATED ARTICLES

 * Connect ActiveCampaign to Microsoft Dynamics 365
 * Action Updates: Update deal title, stage, and more
 * Automation actions explained
 * New Campaign Calendar View
 * Action Updates: Split, Start/End, Add Note, and more

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TOP FEATURES

 * Email Marketing
 * Dynamic Content
 * Segmentation
 * CRM
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 * Forms
 * All Features


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 * Product Updates
 * Customers


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 * Request a Demo


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BUILD

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LEARN

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CONNECT

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 * Ideas Portal


HELP

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