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(Trends)


THIS SUMMER’S MOST POPULAR COLORS WILL SPEAK TO EVERY SORT OF STYLE

We’re team ocean blue.

by Marina Liao
April 22, 2023
Baum Und Pferdgarten

We may receive a portion of sales if you purchase a product through a link in
this article.

As you purchase a clothing or accessory item this season, perhaps you are
ruminating on which color to buy it in. Do I need another black bag? Does the
green dress feel like me? Will this yellow shoe match anything I own? The next
time you find yourself in this kind of conundrum, you could phone a friend — or,
simply look to summer 2023’s biggest color trends for assistance. Once you know
what’s floating around the fashion zeitgeist, it may sway your decision.



To get you started, TZR spoke with several fashion experts — designers, buyers,
and other tastemakers — to gather all the intel on the season’s most in-demand
shades. A few standouts? “Our customers continue to love neutrals, pinks, and
florals,” says April Hennig, chief merchandising officer at Moda Operandi.
Meanwhile, designer Alejandra Alonso Rojas tells TZR that she’s noticed lots of
“blush tones, lavender, bright red, yellow, and bright blues,” popping up in
retailers (like Gap), on social media, and in New York City street style.

The main takeaways here: shoppers are investing in subtle neutrals (you can
thank the now viral phrase “quiet luxury” for this one) but also interested in
bold, statement-making hues. “I think customers are drawn to color because it’s
an emotional purchase,” says Lucy Akin, founder of Ciao Lucia. Gab Waller, a
global luxury fashion sourcer, agrees with this statement, adding: “If the color
triggers a positive emotion, they are immediately inclined to purchase that
piece.” Currently, Waller notes that she’s receiving a large number of requests
for items that come in blues and pinks. One of her most recently sourced items
for a client was a pair of Chanel slingbacks, which gave off playful Barbiecore
vibes.

> 



Thankfully, whether you sit squarely in the loud color camp or love muted shades
more — or have plans to embrace both this summer — there are countless ways to
style your favorites into any outfit. For those leaning into vibrant options,
like a fuchsia dress, Akin recommends letting that one piece take the spotlight
while sticking to softer tones elsewhere. Meanwhile, designer Sally LaPointe,
whose eponymous brand is ideal for making a splashy entrance, says don’t
overthink the styling and just go for it. “Rock a full color head to toe if
that’s what you are feeling in the moment. It’s about having the confidence to
do you,” she says.

Now that you’ve read the CliffsNotes version of what all the industry experts
have to say, scroll ahead for the deep dive into summer’s top seven color
trends. Should a hue speak to you, shop the accompanying products to get the
look.


OCEAN BLUE


Victoria Beckham Spring/Summer 2023 Victor VIRGILE/Gamma-Rapho via Getty Images


Nothing says summer vibes quite like blue. That’s because this shade calls to
mind restless waves at the beach, your parent’s backyard pool, or even the sky
on a hot, cloudless day. “Blues are great for any summer event and our
[customers consistently] love a floral piece in this color,” says Markarian
founder and designer Alexandra O’Neill, who offers something-blue every season
in her collections. “Pastel tones like the PANTONE 12-4611 Saltwater Slide [for
example] speak to a positivism and a kind vision of the future,” adds Laurie
Pressman, vice president of the Pantone Color Institute, on why this color is
having a moment.

Alejandra Alonso Rojas
Two-Tone Silk Midi Skirt
$1,295
See On Farfetch

Reike Nen
Padded Cut-Out Mules
$390
See On Reike Nen

Oscar de la Renta
Carryover Candydrop Earrings
$420
See On Bergdorf Goodman

Victoria Beckham
Sleeveless Circle Draped Dress
$1,590
See On Saks Fifth Avenue






PRETTY IN PINK


Versace Spring/Summer 2023Stefania D'Alessandro/WireImage

The rise of pink for summer can be traced back to the Barbie movie, which drops
in July, and to the now iconic runways of Versace and Valentino. “Right now,
we’re definitely seeing pink as a strong trend [at PatBO],” says the label’s
founder Patricia Bonaldi. In addition, Lauren Yerkes, chief merchandising
officer at Revolve, shares that in conjunction with the aforementioned film,
“girls are pushing for all shades of pink” as a way to make a statement with
their outfits. “She wants to feel excited about what she’s wearing and for
others to feel her presence,” says Yerkes.



If the monochrome moment from Versace, above, isn’t for you, Justine Glanfield,
head of womenswear design at CLOSED, has a more digestible styling tip for you.
“I recommend using pink for accessories and as highlights while wearing earth
tones of beige or nutmeg,” she says, on working this color into an outfit so
that it doesn’t overwhelm you.

BY FAR
Mini Soho Shoulder Bag
$540
See On Revolve

Aliette
Ruched Midi Dress
$1,295
See On Shopbop

Gap
Organic Cotton Crew Socks
$16
See On Gap

Ciao Lucia
Elvia Top
$295
See On Ciao Lucia






OAT MILK


Fendi Couture Spring 2023Giovanni Giannoni/WWD via Getty Images


The internet chatter over quiet luxury and IYKYK brands like The Row, Khaite,
and Toteme have spurred a re-appreciation for neutrals and understated pieces.
“Bloomingdale’s customers have been gravitating towards bright colors — neons
have been a big trend this season,” says Arielle Siboni, RTW fashion director at
Bloomingdale’s. “On the other end of the spectrum, we are in a minimalist trend
cycle, and we are seeing a great response to neutrals because of this. I
personally love wearing a pop of neon with camel to combine the two trends.”

Another reason why we’re leaning into the soothing palette is for practicality.
Urangoo Samba, head of color at WGSN, says: “As consumers continue to make
considered purchases, colors with practicality, versatility, and long-term
appeal come to the fore. Neutrals gain momentum due to their commerciality too,”
Samba says, adding that oat milk and parchment paper tones are popular choices
here for shoppers. “On Google, [the search for] ‘beige’ reached an all-time high
in January 2023,” adds Aya Kanai, head of editorial and creative for shopping at
Google. “Words like ‘beige cargos’ and ‘beige puffer vests’ are the top trending
clothing item searches over the past year.”

PatBO
Crochet Sleeve Plunge Bodysuit
$475
See On PatBO

Chloé
Lauren Ballet Flat
$550
See On Chloé

Closed
Denim Tunic
€290
See On Closed

Proenza Schouler
White Label Small Baxter Leather Bag
$425
See On Bloomingdale's






LUSCIOUS RED


Valentino Couture Spring 2023 Giovanni Giannoni/WWD via Getty Images


According to Depop, after Rihanna wore that Loewe look to the 2023 Super Bowl,
the search for “red” items increased by 82% on the e-commerce platform. The
shade’s popularity shows no signs of slowing down, as style experts predict it
to take over both your summer and fall 2023 wardrobes. “As fashion moves in a
more classic direction, red is perfect because it serves as a timeless accent
color,” says Marissa Galante Frank, fashion director at Bloomingdale’s. “This
spring/summer, red is perfect for your coastal wardrobe, and as we move into
fall it’s the perfect accent for the edgier moto trend we’re predicting will
also be big.”

In addition, the fiery hue seems to have a strong emotional pull on shoppers.
Samba says, “This particular shade has a lightness and transiency which feels
hyper-real, immersive, and sensory. We have seen the use of this commercial
shade as response to consumers craving impactful looks and being key for
occasion-led oufits.”

Valentino
VLogo Signature Belt
$570
See On Valentino

Victor Glemaud
Cutout Boatneck Wool Gown
$525
See On Saks Fifth Avenue

Clio Peppiatt
Cherry Heart Quartz Bag
$475
See On Clio Peppiatt

ME + EM
Tweed Crop Jacket Tweed
$595
See On ME + EM






LOVELY LILAC


Jil Sander Spring/Summer 2023 Aitor Rosas Sune/WWD/Penske Media via Getty Images

Hennig credits the Spring/Summer 2023 runways for popularizing the lilac shade
this season. “The color popped up in [so many collections like] Jil Sander, Ulla
Johnson, Des Phemmes, and Oscar de la Renta,” she says. “There’s something
alluring about this shade of purple: it’s a pastel but still very intense and
it’s a very feminine power color to me,” adds Sarah Evenson, founder of
ready-to-wear brand Marie Oliver. “Lilac feels dreamy and soft, ideal for airy
spring/summer fabrics.”



Speaking to why the hue may capture your heart on a subconscious level, Samba
shares: “Lavender is full of hope and positivity. It’s a shade that poses that
much needed cautious optimism and escapism that people are craving...”

BEC + BRIDGE
Purple Ren Long Sleeve Midi Dress
$330
See On SSENSE

Marie Oliver
Fay Short
$194
See On Marie Oliver

Chelsea Paris
Ace Multi Strap Mule Sandals
$350
See On Neiman Marcus

Fe Noel
Lilac Charmed Swim Top
$158
See On Fe Noel






LIME GREEN


Aliette Spring/Summer 2023Rodin Banica/WWD via Getty Images


Aside from ocean blue, another nature-inspired hue will catch your eye this
summer: lime green. The zesty shade is popping up in bags, ready-to-wear, and
shoes. “This color looks great on dresses for special occasions, on cargo pants,
and even in jewelry,” says Yerkes. “I just wore a beautiful lime green [look]
yesterday for a very special event, and I loved it,” adds Rojas. Head to her
Instagram profile and you’ll see that the creative rocked a fun, fringe number
to a friend’s wedding, thus making lime green a wedding guest-approved look for
the season.

Farm Rio
Lime Green Cut Out Maxi Dress
$260
$182
See On Farm Rio

LaPointe
Satin Mini Shopper
$590
See On LaPointe

Fendi
Colibri 85 Lite Pailette Sequin Slingback Pumps
$1,250
See On Saks Fifth Avenue

Glamrocks Jewelry
Peak Baguette Band
$90
$54
See On Wolf & Badger






STANDOUT SILVER


Nensi Dojaka Spring/Summer 2023Victor VIRGILE/Gamma-Rapho via Getty Images


You may assume metallics are only worn for fancy, nighttime outings or in the
cooler months, but designers like Nensi Dojaka, as seen above, make a strong
case for wearing them year round. You can style that sequin skirt with a plain
white T-shirt or even a crisp button-down to make it daytime appropriate, for
example. “Silver and metallics in general are not reserved for evening wear,”
Frank confirms. “A chic and easy way to try the trend is with silver shoes — I
love a flat sandal — or wear a fun pair of denim in this color. Let silver act
as your neutral.”

David Koma
Sequined Bandeau Top
$580
See On Moda Operandi

Larroudé
Naomi Strappy Slingback Sandals
$275
See On Bloomingdale's

Markarian
Ines Silver Sequin Floral High-waisted Flare Pant
$1,795
See On Markarian

Gucci
Dionysus Super Mini Bag
$1,100
See On Gucci




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