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PROJECT SUBMISSION

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DESIGN CONTEST


FINE CRAFTS AND
CONCEPT DESIGN AWARD
UNITED ARAB EMIRATES '24

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Fine Crafts and Concept Design Award
United Arab Emirates 2024
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The Gallery(01)
Submission(02)
Contact(03)



(About Us)The Double J Collective showcases the finest collectible design and
exquisite fine crafts, focusing on the common heritage that brings together the
“know-how” of traditional crafts with contemporary approaches from the Arabian
Gulf to the Mediterranean Sea.

We showcase the finest collectible design and exquisite fine crafts, blending
traditional crafts with contemporary approaches from the Arabian Gulf to the
Mediterranean Sea. Expanding creativity and present high-quality inspiring
works.

Our passionate team believes in art's transformative power and societal
enrichment. Based in Dubai and Abu Dhabi, we have built a reputation as a
premier gallery for the best fine crafts and art from this global cultural hub.

Explore More


Curatorial Excellence

The gallery emphasizes curatorial excellence, featuring meticulously curated
exhibitions that highlight the best in fine crafts and concept design.

The selected artworks demonstrate both craftsmanship mastery and innovative
concepts, creating a visually compelling narrative that engages and inspires
visitors.

Showcasing Fine Crafts

Talented artisans and craftspeople are provided with a platform to exhibit their
meticulously crafted artworks.

The gallery showcases a wide range of traditional and contemporary fine craft
techniques, including ceramics, glassware, textiles, woodworking, metalwork, and
sculpture.

This focus on craftsmanship emphasizes the beauty of handmade objects and the
skill and dedication of the artists.

Exploring Concept Design


The gallery embraces the world of concept design, featuring works that push the
boundaries of creativity and functionality.

Conceptual furniture, lighting, product design, and interactive installations
are showcased, offering visitors a glimpse into the innovative and
forward-thinking realm of design.

These concept pieces challenge traditional notions of form and function,
inspiring visitors to think differently about the objects that surround them.

Educational Programs and Workshops


The Double J Collective Gallery serves as an educational hub, offering
workshops, masterclasses, and artist talks to promote the appreciation of fine
craft and concept design.

These programs allow visitors to engage with artists, learn about their
processes, and gain insights into their techniques and materials, fostering a
deeper connection between the audience and the artworks.


Retail Space

The Double J Collective Gallery features a retail space where visitors can
purchase exquisite artworks, limited-edition pieces, and design objects.

This platform supports the growth and sustainability of the fine craft and
concept design industries.

The retail space also allows visitors to acquire unique, handmade items that
reflect their appreciation for quality craftsmanship.

Digital Presence and Online Store

The gallery extends its reach beyond its physical space with a robust online
presence.

Its dedicated website showcases the gallery's collection, provides information
about upcoming exhibitions and events, and features an online store for
worldwide art enthusiasts to browse and purchase artworks.

The digital platform also hosts virtual exhibitions, allowing a broader audience
to experience the gallery's offerings remotely.

Regional and European Art & Design Events

The gallery will present the fine craft artists and designers in regional events
like Dubai Design Week and World Art Dubai, as will be present in the European
events that showcases the best in the fine craft and design concept.

The Gallery



DOUBLE J COLLECTIVE



Participants are expected to develop unique pieces that incorporate traditional
craftsmanship techniques with a contemporary approach, showcasing technical
skills, originality, and aesthetic sensitivity.

Submit Project


CHALLENGE DESCRIPTION

Participants are required to create a design piece that celebrates artisanal
tradition while incorporating elements of innovation and contemporary relevance.
This challenge invites them to blend traditional techniques with modern design
principles to create something both classic and forward-thinking.

They are encouraged to explore various materials and craftsmanship techniques,
such as weaving, ceramics, woodworking, and metallurgy. By applying these
methods in innovative and imaginative ways, participants can push the boundaries
of conventional design while honoring traditional craftsmanship.


ASSESSMENT CRITERIA

(01)

Originality

Proposals must be original and reflect the designer's personality and creative
voice.

(02)

Innovation

Participants should demonstrate an innovative approach by using traditional
craftsmanship techniques in a unique and surprising manner.

(03)

Functionality


The design piece must be functional and practical, suitable for use in the
specified context.

(04)

Sustainability


We strongly encourage the use of sustainable materials and innovative
eco-friendly production practices whenever possible.


(05)

Contextualization

Participants are encouraged to contextualize their pieces within the current
landscape of design and contemporary culture.

1

th
September


SUBMISSION GUIDELINES

Open to recent graduates (within the last five years) from recognized design
schools or programs. Participants must be between the ages of 21 and 30. Each
participant can submit only one design entry.

The designs must align with the theme "Reinvented Tradition: Exploring the
Potential of Fine Craft in Contemporary Times" and fall into one of these
categories: product, interior, fashion, packaging.

Descriptive Memory

Detailed description of the design piece, including inspirations, materials
used, techniques employed, and the production process. (up to 300 words).

VIEW MORE




Images

Drawings, sketches, and digital drawings of the piece in high resolution,
displaying different angles and details. Optionally, a short video (up to
3minutes) highlighting the creation process and features of the piece.

VIEW MORE




Mock-Ups

A physical or digital mock-up (if available): a three-dimensional model or a
visual representation of the product's design, allowing designers and stake
holders to evaluate its appearance and functionality.

VIEW MORE




Deadline

Participants must submit their works projects within the stipulated deadline and
in accordance with the provided guidelines.

VIEW MORE





SELECTION PROCESS

In order to ensure a fair and comprehensive evaluation process for the Award, a
distinguished panel of judges, or jury, will be nominated to assess the
submissions. This jury will be composed of individuals with expertise and
experience in the relevant design fields.

The jury's primary responsibility is to meticulously review each submission
based on predetermined criteria. Their diverse perspectives and discerning
judgment will collectively contribute to the selection of winners who exemplify
exceptional talent and ingenuity in design.

Marina Peres
(Co-Founder of Studio Invicta)


As co-founder of Studio Invicta, Marina Peres leverages strategic design and
social innovation to connect brands with individuals.

With a PhD in Design and extensive experience, she drives sustainable growth
through thoughtfully crafted brands and services.

She has taught Strategic Design Management, Design Thinking, and Data
Visualisation at universities across Europe, Hong Kong, Macau, and the UAE. As a
researcher at ID+ Research Institute for Design and Innovation, her focus is on
sustainability and visual communication for social impact.

Passionate about using design for positive change, Marina is dedicated to
creating meaningful impact.
LinkedIn

Marie-Claire Bakker
(Expert in Ethnology & Museum Ethnography)


Marie-Claire Bakker received her MPhil in Ethnology & Museum Ethnography from
the University of Oxford and an MA in Arabic Language and Literature from
Edinburgh University.

She consults as an area specialist in material culture and higher education for
the culture sector and creative industries in the region. Since 2014, she has
taught at Zayed University Abu Dhabi in the College of Arts and Creative
Enterprises, reintroducing material culture into the curriculum.

Marie-Claire is dedicated to collaborative educational initiatives, developing
culturally responsive pedagogical models, and integrating traditional Emirati
craft skills into the art and design curriculum. Her research focuses on social
change through dress and jewellery in the Arabian Peninsula, and her creative
practice includes talli braiding, palm leaf weaving, free form willow weaving,
and living willow structures.

She has also served as Assistant Dean of Student Affairs, overseeing student
well-being and strategic planning. Currently, she focuses on curriculum
development, supporting at-risk students, fostering community partnerships, and
mentoring recent graduates.
LinkedIn

Goffredo Puccetti
(Director of A&H Visual Design Lab)


Goffredo Puccetti is an Associate Professor of Practice and Director of the A&H
Visual Design Lab at NYUAD, specializing in corporate identity and branding.

He is interested in the interactions between visual communications and
policy-making. Before joining NYUAD in 2011, he worked in Italy, the UK, and
France for international clients such as Axa, Louvre, Mars, and Pirelli. As the
first faculty of Visual Design at NYUAD, he has developed courses on
Cross-cultural design, Calligraphy and Type Design, Brand Identity, Wayfinding,
and inclusive design.

Puccetti collaborates with philosopher Roberto Casati on the design observatory
www.designerrands.com and led a notable project filming the Burj Khalifa's
shadow to demonstrate the earth's rotation.

He has won numerous international awards for logo design, including the Wolda,
MarCom, and B2BEurope Awards. Puccetti co-authored the bilingual play The Acting
Class/La Lezione di Teatro and the show La Divina Coppia.

He is also a motorcycle enthusiast and author of a bestseller book on Moto
Guzzi, published by Mondadori in 2007.
LinkedIn

Sunaina Misra
(Founder of Artiste Culture)


Sunaina, founder of Artiste Culture, has over 12 years of experience in the
contemporary art industry.

She holds an MA in Design Management from Northumbria University and has honed
her curation and management skills through work in India and Germany, acquiring
artwork for architects and designers. In 2020, she founded Artiste Culture to
foster a vibrant and inclusive artistic community, promoting cultural diversity
and meaningful discourse through visual art.

In October 2023, Sunaina launched The Art Bridge magazine, exploring
contemporary art and its global intersections. Her global exposure and extensive
network help manage artists worldwide, creating tailored opportunities and
promoting cultural diversity.

Artiste Culture reflects her commitment to diverse perspectives, becoming a
beacon of creativity and inclusivity in the art world.
LinkedIn
Awards

First Place

(01)
Acquisition of the piece by Double J Collective with a maximum value of
10.000AED.
(02)
Exhibition of the project at Double J Collective Gallery during Dubai Design
Week 24.
(03)
Interview in an International Art / Design Publication.
(04)
Exhibition of the final piece in February 2025.

Finalists

(01)
Exhibition of the project at Double J Collective Gallery during Dubai Design
Week 24.
(02)
Publication of the finalist projects of each category in an International Art /
Design Publication.
Fine Crafts and Concept Design Award
Fine Crafts and
Concept Design Award
Dubai, UAE
Dubai Design District
(+971) 4 451 0467
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© 2024
[25.18.87.42.6. 55.29.53.35.7]
info@doublejcollective.com



Dubai Design District, Building 7, store R06
Dubai, UAE
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Dubai Design District, Building 7, store R06
Dubai, UAE
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