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NEWSLETTER NEWSLETTER
“#1 Marketing Newsletter”
Read by 130k
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Work with meSponsorCopywriting Examples
Your CEO says you're “cutting-edge”. But your UI/UX looks as sharp as jelly.
You need Altalogy
Dawid (CEO) paid the invoice for this ad faster than any company I've worked
with!
It's *that* kind of agency
What do Morning Brew, Vertex, Hustle Fund have in common?
All 8-figures. All designed by Altalogy.

“PRESS B ANYTIME TO BUY”

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AN INFLUENCER AD THAT DOESN'T SUCK

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I LOVE TRUE CLASSIC'S UPSELL

30 secs
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HOW VOGUE TAPPED 5M VIEWS FROM A 3 YEAR OLD INTERVIEW

1 min
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ROWS' HOMEPAGE TEST THAT DOUBLED CONVERSIONS

1 min
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GROWTH DESIGN'S 60% OPEN RATE

1 min
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SKY BET'S PERFECT OFFER

2 min
Copywriting

70% OF CALVIN KLEIN'S TWEETS ARE QUESTIONS

2 min
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ADOBE'S PERFECT TIKTOK

2 min
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I LOVE THIS ABANDONED CART HOOK

1 min
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THE MOST UPVOTED REDDIT AD EVER

1 min
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SHOULD YOU OFFER A FREE TRIAL?

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ONE THOUSAND REPLIES TO COLD EMAILS

3 mins
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POSTING SELTZER. MAKING MONEY.

2 mins
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HOW LOOM CREATED A CATEGORY

2 min
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STICKER MULE'S PLAIN TEXT EMAILS

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BARBIE NEWSJACKING

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“MAKE UGLY ADS”

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WHY IS THE ANGOSTURA BITTERS LABEL TOO BIG?

1 min
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FOUR (NOT BORING) WAYS TO NAME A NEW PRODUCT LINE

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THE COLD EMAIL THAT STARTED A $100M / YR COMPANY

2 mins
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REFORGE AND THE STRATEGIC USE OF LANGUAGE

30 secs
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A CRAFTY SOCIAL MEDIA GIVEAWAY

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INNOCENT’S WOOLY HATS

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THE CHOCOLATE THAT GOES VIRAL EVERY DAY

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HOW CHAMARIPA TURNED CELEB HEIGHTS INTO SHOE SALES

2 mins
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MY FAVOURITE INDIE ROCK BAND

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MY STEP-BY-STEP GUIDE TO LANDING PAGES THAT CONVERT

4 mins
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ONE LINE. EIGHT RHETORICAL DEVICES.

3 mins
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WINE LIST'S COUNTERINTUITIVE PRICING

1 min
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VEED, MIRO AND CANVA'S STRATEGY IN ONE LINE

2 mins
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MY FAVOURITE SALES EMAIL PATTERN

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FOUR WAYS TO WRITE A CTA

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I LOVE BLINKIST'S FREE TRIAL PAYWALL

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4 YEARS. 4 AMA'S. 1M VIEWS.

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SEVEN WAYS TO BUILD YOUR “FOUNDER BRAND”

2 mins
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THIS REBRAND COST TROPICANA $55M

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A CRASH COURSE IN IMPROVING YOUR OPEN RATE

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THE CONTENT MARKETING SWEET SPOT

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HOW TO GROW A YOUTUBE CHANNEL IN 2022

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NINE MARKETING EXAMPLES THAT TAP INTO COGNITIVE BIASES

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HOW TO APPROACH VIRAL CONTENT MARKETING

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COPYWRITING IS MORE LIKE MATH THAN YOU SUSPECT

1 min
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I LOVE THIS DTC RETENTION STRATEGY

1 min
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THE TALE OF TWO TWITTER STRATEGIES

1 min
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HOW BASECAMP MAKES $99/MONTH FEEL CHEAP

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MY FAVOURITE “META IMAGES”

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HOW TO STOP A COMPETITOR LEECHING OFF YOUR BRAND NAME

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IF YOU WANT TO GROW ON SOCIAL MAKE YOURSELF EASY TO SUM UP

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I LOVE BILLBOARDS DESIGNED FOR SOCIAL

2 mins
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MY TWITTER INSPIRATION HANDBOOK

6 mins
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17 TIPS FOR GREAT COPYWRITING

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NEIMAN'S MAGAZINE ADS

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APPLE’S “SHOT ON IPHONE” CAMPAIGN

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BARILLA'S PASTA PLAYLIST

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CRONITOR'S LITTLE SIDE-PROJECT

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PEOPLE WARM TO PEOPLE, NOT BRANDS

1 min
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ARC'TERYX'S TIKTOK FAME

1 min
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ONE TWEET. EIGHTY MEDIA PLACEMENTS.

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A TABLE OF CONTENTS CAN WORK WONDERS FOR SEO

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A SIMPLE IDEA THAT’S MAKES GILLETTE $60M/YR

2 mins
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SIGNAL'S INSTAGRAM ADS

1 min
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TAYLORDLE

1 min
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THE VEGETABLE NAME CHANGE

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7 BACKLINKS IN 27 MINUTES

2 mins
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HOW CONVERT KIT GREW FROM $1.5K TO $100K MRR

3 mins
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WORLDLE'S REFERRAL LOOP

1 min
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KAPWING'S YOUTUBE STRATEGY

1 min
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A BRILLIANT RESPONSE TO AMAZON CLONING YOUR PRODUCT

1 min
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MY GUIDE TO BRAND POSITIONING

3 mins
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REWRITING LANDING PAGES WITH A PRO COPYWRITER

3 mins
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HOW I PROMOTE MY CONTENT

3 mins
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THE BEST WORD OF MOUTH STRATEGIES IN THE WORLD

2 mins
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GROWTH LOOPS

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HOW LADBABY STARTED A MOVEMENT

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THE MARKETING GENIUS OF LIL NAS X

4 mins
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REAL MARKETING

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“MICHELIN GUIDE” MARKETING

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WHY BURGER KING SPONSORED STEVENAGE F.C.

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£8K INSTAGRAM GIVEAWAY → 1M FOLLOWERS

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USING UNSPLASH FOR BRAND AWARENESS AND BACKLINKS

2 mins
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THE MARKETING GENIUS OF ANDREW SCHULZ

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A CRASH COURSE IN GETTING PRESS AND BUILDING LINKS

4 mins
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MY GUIDE TO CONVERSATIONAL COPYWRITING

4 mins
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DAVE GERHARDT'S 1 LINE SALES EMAIL

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HOW BRANDS MAKE FRIENDS ON TWITTER

1 min
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AHREFS' SOCIAL PROOF

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27 WORDS THAT SUM UP THE PSYCHOLOGY OF COPYWRITING

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HOW JÜRGEN KLOPP MAKES FANS SMILE

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HOW JEFF JOHNSON SOLD NIKE'S FIRST SHOES

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COUNTERPUNCH LIKE CARL

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HOW STEVE JOBS CLARIFIED APPLE'S MESSAGE

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THE MOST CREATIVE CORONAVIRUS COMPANY PIVOTS

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GRUBHUB'S LINK BUILDING STRATEGY

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SURPRISING A CUSTOMER WITH BIRTHDAY CAKE

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MY FAVOURITE LOW-BUDGET VIRAL ADS

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3 mins
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THE GENIUS OF NO NAME'S BRAND

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Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
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