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APEX HEALTH SAFETY POWERED BY SIMPLIFLYING


A NEW STANDARD FOR HEALTH SAFETY MEASURES THAT BUILD TRUST IN TRAVEL

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HEALTH SAFETY SHOULD NOT BE A WAY FOR AIRLINES TO COMPETE WITH ONE ANOTHER.

We believe there needs to be a Gold standard that all airlines should meet or
exceed to ensure passengers can trust the mode of transport.

This is what the APEX Health Safety powered by SimpliFlying delivers, in a
quantitative manner.

We believe there needs to be a Gold standard that all airlines should meet or
exceed to ensure passengers can trust the mode of transport.

This is what the APEX Health Safety powered by SimpliFlying delivers, in a
quantitative manner.


THE HEALTH SAFETY STANDARD
IS DESIGNED TO BE:


THE HEALTH SAFETY STANDARD IS DESIGNED TO BE:


PROACTIVE

Give airlines a proactive role in
resumption of global travel

Give airlines a proactive role in resumption of global travel




SUCCESSFUL

Highlight successful
industry practices

Highlight successful industry practices




COMMON STANDARD

Create a common standard of
health safety for passengers

Create a common standard of health safety for passengers



58 questions. 12 categories.
Updated quarterly.

58 questions. 12 categories. Updated quarterly.

 * Online check-in
 * Testing and tracing
 * Airport experience
 * Lounge experience
 * Boarding experience
 * In flight- before take off
 * In flight experience
 * Post flight experience
 * Vaccinations and health passports
 * Above and beyond - Brand
 * Above and beyond - Safety
 * Regulatory Compliance


THIS IS HOW IT WORKS

Based on our report, The Rise of Sanitised Travel, we have selected 58 most
critical areas across 10 stages of the travellers’ journey that airlines must
get right in order to offer the highest standards of the health safety for
passengers and staff alike.

STEP 1 : SELF AUDIT

The self-audit survey is free for everyone and offers preliminary results
instantly upon submitting answers. Click here to start the audit now

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STEP 2: VERIFICATION

As soon as we receive a new airline submission, our consultants will get to work
to verify each answer and analyse what has been implemented well and what could
be improved. We will share our analysis along with the final score with each
airline individually.

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STEP 3: CERTIFICATION

Once the results are verified, we will award the airline one of the three tiers:
Gold, Platinum and Diamond. If the results are not satisfactory, we help the
airline develop a step-by-step plan on how to improve the health safety level in
different areas.

Every time the airline updates its efforts, it has a chance to enter a higher
tier of health safety excellence and become a better example for the whole
industry.

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STEP 4: STAY UP-TO-DATE

We understand that the global pandemic makes the industry change quickly.
Sometimes it is hard to foresee the changes. That’s why we ask participating
airlines to update their audit forms every three months to highlight their most
recent initiatives around measures against COVID-19.

To keep the audit up-to-date, board member airlines can participate in the
quarterly H&S Board meetings with contributional rights (to add/exclude audit
evaluation points).

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15+ AIRLINES HAVE JOINED THE
HEALTH SAFETY STANDARD


15+ AIRLINES HAVE JOINED THE HEALTH SAFETY STANDARD


GOLD STANDARD

20+ airlines are in the process of getting certified.

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PLATINUM




DIAMOND




THE RATING FROM APEX AND SIMPLIFLYING REAFFIRMS THAT AIR CANADA HAS ONE OF THE
BEST BIOSAFETY PROGRAMS IN THE AIRLINE INDUSTRY ESTABLISHING THE HIGHEST
STANDARD OF HYGIENE, CLEANLINESS AND ATTENTION TO THE PUBLIC HEALTH GUIDELINES.
IT VALIDATES THE TREMENDOUS WORK DONE BY TEAMS ACROSS THE AIR CANADA FAMILY TO
QUICKLY ADAPT AND REDEFINE EVERY ASPECT OF OUR OPERATIONS TO ENSURE THAT THE
HEALTH AND SAFETY OF OUR CUSTOMERS AND EMPLOYEES WAS ALWAYS THE TOP PRIORITY.

LUCIE GUILLEMETTE

EVP & CCO, Air canada




VIRGIN ATLANTIC HAS AN UNWAVERING COMMITMENT TO CREATING A SAFE AND HEALTHY
ENVIRONMENT FOR OUR CUSTOMERS AND PEOPLE, SO I'M DELIGHTED WE'VE BEEN AWARDED
DIAMOND STATUS BY APEX HEALTH SAFETY POWERED BY SIMPLIFLYING, FOR OUR EFFORTS IN
ENSURING THE HIGHEST STANDARDS OF CLEANLINESS AND SANITISATION. MAKING SURE
EVERYONE FLIES SAFE AND WELL IS A NON-NEGOTIABLE AND HAS BEEN AN ABSOLUTE
PRIORITY FOR US SINCE THE START OF COVID-19 CRISIS.

SHAI WEISS

CEO, Virgin Atlantic




WE WELCOME THE FURTHER RECOGNITION OF QATAR AIRWAYS' COMMITMENT TO PROVIDING THE
MOST RIGOROUS AND STRINGMENT VIRUS MONITORING, DETECTION AND COVID-19 SAFETY
PROGRAMME THROUGHOUT OUR END-TO-END PASSENGER EXPERIENCE. AS COMMERCIAL AVIATION
CONTINUES TO DEAL WITH THE CHALLENGES AND IMPACT OF THE GLOBAL PANDEMIC, WE
WELCOME THE INTRODUCTION OF THIS AND OTHER RELEVANT COVID-RELATED HYGIENE AND
SAFETY REVIEWS, AND WOULD ENCOURAGE OTHER AIRLINES TO CONTINUE TO BUILD
PASSENGER CONFIDENCE AND ASSIST WITH THE RECOVERY OF THE INDUSTRY BY
PARTICIPATING WHEREVER POSSIBLE.

HIS EXCELLENCY MR. AKBAR AL BAKER

CEO, Qatar Airways Group




IN THE UNCERTAIN TIMES, AN ACCREDITED HEALTH AND SAFETY STANDARD IS VALUABLE FOR
PASSENGERS WHO CAN CHOOSE A DIAMOND RATED AIRLINE SUCH AS ETIHAD WITH AN
ABSOLUTE PEACE OF MIND. IN RESPONSE TO THE PANDEMIC, ETIHAD LAUNCHED A
COMPREHENSIVE ETIHAD WELLNESS PROGRAMME. IN ADDITION, ETIHAD IS THE FIRST AND
ONLY AIRLINE TO MAKE COVID-19 TESTING MANDATORY BEFORE THE FLIGHT. ALL OF THESE
MEASURES MAKES US PROUD TO RECIEVE THE HIGHEST STATUS IN THE APEX HEALTH SAFETY
AUDIT.

TONY DOUGLAS

CEO, Etihad Aviation Group




WE CONTINUE TO METICULOUSLY IMPLEMENT THE COMPREHENSIVE HYGIENE PRECAUTIONS IN
ORDER TO ENSURE THAT OUR PASSENGERS CAN TRAVEL IN HEALTH AND SAFETY DURING THE
PANDEMIC. WE PROVIDED COMFORT AND REASSURANCE FOR OUR PASSENGERS WITH ALL THE
PRECAUTIONS TAKEN IN AIRPORTS AND IN OUR AIRCRAFT. WE ARE GLAD THAT OUR
GUIDELINES FOR SAFE TRAVEL HAVE ACHIEVED THE HIGHEST "DIAMOND" STATUS. WE WILL
CONTINUE TO WORK SELFLESSLY TO PROVIDE THE BEST POSSIBLE TRAVEL EXPERIENCE FOR
OUR PASSENGERS.

M. İLKER AYCI

Chairman of the Board and the Executive Committee, Turkish Airlines




SINCE THE START OF THIS PANDEMIC, UNITED HAS BEEN COMMITTED TO PURSUING
INDUSTRY-LEADING SAFETY MEASURES TO PROTECT THE WELLBEING OF OUR CUSTOMERS AND
EMPLOYEES. THIS RECOGNITION FROM APEX AND SIMPLIFLYING UNDERSCORES THAT UNITED
WILL COME TO INNOVATE AND RAISE THE STANDARD WHEN IT COMES TO PREVENTING THE
SPREAD OF COVID-19.

SASHA JOHNSON

VP of Corporate Safety, United




RECIEVING THE DIAMOND STATUS IN THIS AUDIT IS A RECOGNITION OF THE UNWAVERING
COMMITMENT TO SAFEGUADING THE WELL-BEING OF OUR CUSTOMERS AND STAFF IN ALL AREAS
OF OUR OPERATIONS. SINGAPORE AIRLINES IS RENOWNED FOR OUR INDUSTRY-LEADING
PRODUCT AND SERVICE, AND WE WILL CONTINUE TO ENSURE THAT WORLD-CLASS HEALTH AND
SAFETY STANDARDS REMAIN AN INTEGRAL PART OF OUR BRAND PROMISE.

YEOH PHEE TEIK

SVP Customer Experience, Singapore Airlines




WHEN IT COMES TO SAFETY, AIRLINES DO NOT COMPETE. WE ALL SUPPORT ONE ANOTHER IN
WORKING TO KEEP CUSTOMERS AS SAFE AS POSSIBLE IN THEIR TRAVELS.WITH APEX HEALTH
SAFETY POWERED BY SIMPLIFLYING, WE LOOK FORWARD TO OPENLY SHARING BEST PRACTICES
TO ADVANCE CUSTOMER CARE.

MIKE MEDEIROS

VP Global Cleanliness, Delta Air Lines





BUILD TRUST IN TRAVEL BY
PARTICIPATING IN THE STANDARD


BUILD TRUST IN TRAVEL BY PARTICIPATING IN THE STANDARD


CERTIFIED

 * Access to the most recent benchmark of health safety measures focused on
   customer wellbeing from the Health Safety Board decisions;
 * Personalized recommendations on how to improve the health safety level of
   your airline for your passengers;
 * Quarterly accreditation with rights to use resources for customer-facing
   health safety validation.

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HEALTH SAFETY BOARD OBSERVER

 * All privileges of a ‘Certified’ airline;
 * The right to provide medical, university, and scientific data via APEX and
   SimpliFlying to the Health Saftey Board;
 * Participation of the quarterly Health Safety Board meetings focused on
   certification changes centered around passenger wellness based upon the
   latest peer-reviewed scientific evidence.

Become an observer



HEALTH SAFETY BOARD OBSERVER

 * All privileges of a ‘Certified’ airline;
 * The right to provide medical, university, and scientific data via APEX and
   SimpliFlying to the Health Saftey Board;
 * Participation of the quarterly Health Safety Board meetings focused on
   certification changes centered around passenger wellness based upon the
   latest peer-reviewed scientific evidence.

Become an observer


HEALTH SAFETY BOARD DIRECTOR

 * All privileges of an ‘Observer’ participant;
 * Direct voice of medical, university, and scientific researchers presenting to
   the Health Safety Board;
 * Direct roundtable voting for Health Safety Board evaluation points on
   certification changes to improve passenger wellness based upon the latest
   peer-reviewed scientific evidence.

Join the board

As a global non-profit focused entirely upon advancing airline passenger
experience, 100% of the
funds for the health safety program are immediately reinvested at a “break-even”
basis at half the
cost of for-profit entities. APEX’s approach also allows airlines to “pay it
forward” for other airlines to
leverage the initial $0 cost APEX Health Safety powered by SimpliFlying review
process.

As a global non-profit focused entirely upon advancing airline passenger
experience, 100% of the funds for the health safety program are immediately
reinvested at a “break-even” basis at half the cost of for-profit entities.
APEX’s approach also allows airlines to “pay it forward” for other airlines to
leverage the initial $0 cost APEX Health Safety powered by SimpliFlying review
process.


OVER 25% OF THE CERTIFIED AIRLINES HAVE ALREADY INSTITUTED THE RECOMMENDED
POLICIES, HELPING THEM RAISE THEIR HEALTH SAFETY STANDARDS IN NO TIME.

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FREQUENTLY ASKED QUESTIONS

WHAT DO WE WANT TO ACHIEVE BY DEVELOPING THE HEALTH SAFETY PROGRAM?

Our vision is simple: To help re-build trust in air travel by raising the bar
when it comes to health and safety measures being taken. We aim to become the
JDPower or NPS of this decade in air travel.

Therefore, our goal is to certify 100 airlines globally in each of the 6
continents before the end of the year by creating the most relevant standard
that helps build trust in the ecosystem.

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WHY A STANDARD, NOT A RANKING?

We believe that health safety should not be a way for airlines to compete with
one another. There needs to be a Gold standard that all airlines should meet to
ensure passengers can trust the mode of transport. This is what the APEX Health
Safety powered by SimpliFlying delivers, in a quantitative manner.

.

HOW ARE THE AIRLINES ASSESSED?

 * We have selected 58 touchpoints across the passenger journey from our “Rise
   of Sanitised Travel” report which has formed the basis of the ultimate
   recommendations by major airlines and organizations like IATA and ICAO. These
   touchpoints are divided into 10 categories and weight-based on the importance
   to the passengers. The weights and touchpoints are reviewed quarterly by our
   Board Members consisting of medical experts and passenger experience
   executives from airlines.
 * Audited airlines need to submit proof for each measure they claim they are
   undertaking, including pictures, videos or logs. This evidence is verified by
   the SimpliFlying team, which then awards the airline a FLyQ score.
 * Airlines scoring at least 200 FlyQ points attain the Gold Standard – for
   meeting a high bar for health safety. Airlines with 300 FlyQ points and above
   are awarded the Platinum status, for going above and beyond in their health
   safety measures. Airlines that attain over 400 FlyQ points are awarded the
   Diamond status, for providing hospital-grade health safety for passengers.

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IS THERE A COST TO JOINING THE PROGRAM?

After the certification review, airlines may choose to participate in the
further advancement of the APEX Health Saftey powered by SimpliFlying program at
an average cost of less than $0.01 per airline passenger annually. As a global
non-profit focused entirely upon advancing airline passenger experience, 100% of
the funds for the health safety program are immediately reinvested at a
“break-even” basis at half the cost of for-profit entities.

APEX’s approach also allows airlines to “pay it forward” for other airlines to
leverage the initial $0 cost APEX Health Saftey powered by SimpliFlying review
process. With these minimal investments, airlines may simply elect to promote
their certification status with on-going quarterly reviews for the year.
Airlines will receive updates on evolving health safety customer-care standards
on a regular basis to make certain they are able to best serve their passengers.

Airlines with medical, university and scientific expertise may elect to
participate in the development of future customer-centric health safety
advancements based on scientific and peer-reviewed evidence.

Alternatively, airlines and supporting health safety focused companies may elect
to select to support APEX Health Saftey powered by SimpliFlying joining as an
observer.

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WHY THE PARTNERSHIP BETWEEN APEX AND SIMPLIFLYING?

SimpliFlying’s deep expertise in COVID-19 measures together with APEX’s global
standing as an aviation non-profit keep pushing the envelope on the passenger
experience.

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ABOUT THE INITIATIVE

The APEX Health Safety audit powered by SimpliFlying creates a global standard
for health safety focused upon the airline customer. As airlines worldwide work
individually towards best practices, APEX Health Safety powered by SimpliFlying
will gain the efficiencies of advancing scientifically proven passenger
protections. Every day, airlines and their suppliers gain new insights on best
practices for customer protection. With the continuous external audit of our
airlines, we will together advance our world and our passengers more safely
through the COVID-19 pandemic.

Ask us anything


ABOUT SIMPLIFLYING

SimpliFlying is a global leader in aviation strategy, having worked with over
100 airlines and airports worldwide since 2008. Since the beginning of COVID-19,
SimpliFlying has focused on rebuilding trust in travel through biosafety
measures, testing and trace & track. SimpliFlying led the aviation industry’s
response to the pandemic through its Rise of Sanitised Travel framework.

Headquartered in Singapore, SimpliFlying has staff in Canada, Spain, the UK and
Russia. Its growing list of clients includes Volaris, Japan Airlines, Saudia,
Cebu Pacific, Turkish Airlines, LATAM, Airbus, Boeing and Toronto Pearson
Airport.

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ABOUT APEX

As a global non-profit and one of the world’s largest international airline
associations, APEX accelerates our industry with the backing of nearly every
major airline and valued supplier. In conjunction with both the International
Flight Services Association (IFSA) and Future Travel Experience (FTE), APEX
serves the full spectrum of the end-to-end travel experience. APEX reinvests all
of its resources to serving its members, strengthening the worldwide airline
industry, advancing thought-leadership, fostering business opportunities via
events, developing global initiatives, setting key airline standards, and
highlighting well-deserved recognition across our industry.

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