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Retail and ecommerce, Technology


AMAZON SELLER CENTRAL + USERTESTING

Watch how Amazon leverages insight from existing and potential customers to
improve the seller experience
Watch Customer Story
Image

Industry: Retail and ecommerce, Technology
Company Size: Enterprise
Role: Executive, Marketer, Researcher
Customer Type: B2B


ABOUT AMAZON SELLER CENTRAL

Amazon Seller Central is an online dashboard used by millions of third-party
sellers to manage and list products on the Amazon marketplace. Within this
dashboard, sellers manage inventory, advertise products, and open support cases.




INNOVATIONS FOR AMAZON SELLERS

Human insight, delivered in the form of videos from existing and potential
Amazon sellers on UserTesting’s Contributor Network, helps Amazon address a wide
range of business problems.

> Ryan Melcher
> Director, Selling Partner Interfaces at Amazon
> "The value of understanding human insight is that it leads us to understand
> how dynamic our customer base truly is and how it evolves every day. It's
> never static. It requires us to keep evaluating our products, to see how we
> can make them better and more powerful for sellers."

> Ann Hsieh
> Head of Research, Principal at Amazon
> “Quantitative research can only get at the ‘what.’ UserTesting really helps us
> understand the ‘why’ very quickly. That helps us make Seller Central
> profitable for sellers as well as enjoyable for buyers.”




MORE SUCCESS STORIES

 * Retail and ecommerce
   
   
   WALMART
   
   Learn how Walmart increases online conversions with tailored experiences for
   customers
   See Story

 * Fashion, Consumer products, Retail and ecommerce
   
   
   SPREAD GROUP
   
   Watch how Europe's largest made-to-order printing business leveraged
   competitor insight to launch new features and increase sales
   See Story

 * Retail and ecommerce
   
   
   THE HOME DEPOT
   
   Read how UserTesting helped the Home Depot surprise and delight customers
   with empathy
   See Story

Human understanding. Human experiences.


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