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Submission: On August 06 via api from US — Scanned from DE
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VERSACE HANDS BOW AND ARROW TO CHANNING TATUM FOR HIS DEBUT CAMPAIGN FOR
THE BRAND
A first look at the campaign that sees the actor as the face of the Versace Eros
fragrances for men.
By Sandra Salibian Plus Icon
Sandra Salibian
WWD Correspondent
S_Salibian
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August 6, 2024, 12:00am
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Channing Tatum fronting the advertising campaign for the Versace Eros Energy
fragrance. Mert Alas and Marcus Piggott/Courtesy of Versace
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MILAN — Archery might have been among the Olympic Games’ disciplines taking the
spotlight in Paris over the weekend, but leave it to Donatella Versace to turn
it into a glamorous affair.
The brand’s chief creative officer handed bow and arrow to Channing Tatum in the
actor’s first campaign for the fashion house, which will be released on
Tuesday. As reported last month, Tatum was tapped to be the face of
the Versace Eros men’s fragrances, including the collection’s new eau de parfum
pour homme Eros Energy, which joins the existing Eros and Eros Flame scents.
In the images and short video photographed and directed by Mert Alas and Marcus
Piggott, Tatum is seen as the modern version of the mythological Greek god of
love that lends the name to the olfactory collection. In the campaign, his
character is seen in a race against his own arrow, “that continually challenges
Eros to be better, mentally and physically stronger and to achieve his
previously unthinkable goals,” according to the statement released by the
company.
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Behind the scenes of the Versace Eros fragrance campaign starring Channing
Tatum. Courtesy of Euroitalia
The race travels through different landscapes mirroring the different
fragrances, moving from the burst of speed at its opening for Eros Energy to a
waterfall representing the Eros scent and a vast rocky terrain nodding to the
Eros Flame flanker.
“I love the strength of these images,” said Versace, defining Tatum as the
perfect face for the fragrance franchise. “He is strong and determined and at
the same time incredibly kind and charming. He is the modern Eros — celebrating
love, power and dedication.”
“Donatella’s idea for this campaign has such a strong creative vision and real
physicality. It captures the unique mix of elegance and energy that I love about
Versace,” said Tatum. “To represent the Versace Eros fragrances, which have such
a powerful place not just in fashion but in culture, is a great privilege, and
to do so for my friend Donatella is beyond words.”
Channing Tatum fronting the advertising campaign for the Versace Eros Energy
fragrance. Mert Alas and Marcus Piggott/Courtesy of Versace
The actor has had a close friendship with the designer for years and has worn
the label on multiple red carpet occasions since the late ’90s. Earlier this
year, he sported Versace looks at the Met Gala, the Versace fall 2023 fashion
show in Los Angeles as well as the Versace Icons dinner and Versace x
Net-a-porter pre-Oscar party. Most recently, Tatum wore the label while
promoting his latest movie “Fly Me to the Moon,” which costars Scarlett
Johansson and spotlights the 1960s Space Race and subsequent Apollo 11 moon
landing.
It is likely the actor will wear Versace during the press tour of his upcoming
film “Blink Twice,” directed by his fiancé Zoë Kravitz. Set to be released on
Aug. 23, the film will see Tatum star alongside the likes of Naomi Ackie,
Christian Slater, Simon Rex, Adria Arjona, Kyle Maclachlan and Haley Joel
Osment, to name a few.
As for the looks in the Versace campaign, Tatum was styled by Jacob K in
different attires, ranging from a tailored option and a total black look
accessorizing vest and pants with a studded belt and gold chains to a bolder
silk shirt splashed with one of the house’s signature baroque prints.
Behind the scenes of the Versace Eros fragrance campaign starring Channing
Tatum. Courtesy of Euroitalia
Developed by Versace’s fragrance licensee Euroitalia, the first Eros scent was
introduced in 2012. At the time, Versace decided to delve deeply into mythology
in a nod to her brother and the brand’s late founder, Gianni Versace’s, love of
Greek history.
Ever since, Eros became one of the brand’s signature family of scents, instantly
recognizable thanks to its geometric flacon featuring quintessential Versace
codes like the Medusa head and Greca motif. For the new Eros Energy fragrance,
the bottle was tweaked in a yellow version topped by a bronze-colored cap.
The Versace Eros Energy fragrance. Courtesy of Euroitalia
Inspired by the Mediterranean coastline, Eros Energy is a citrus woody scent
created by master perfumer Jordi Fernández. Its juice features a blend of
Italian bergamot, orange, lime, lemon, grapefruit and mandarin as top notes; a
mix of pink peppercorn, blackcurrant and white amber at the heart, and
patchouli, musk and oakmoss at the base.
Priced between 100 euros and 155 euros, Eros Energy will launch globally
starting September and will be available in the 50-ml., 100-ml. and 200-ml.
sizes.
The Versace Eros Energy fragrance. Courtesy of Euroitalia
Euroitalia has been Versace’s licensee since 2005, when the two companies
launched the first scent developed together: Bright Crystal. Last year, the
performance of Versace fragrances especially in the U.S., China and travel
retail — where sales were up 25 percent — was one of the key drivers of the
record sales Euroitalia reported, which grew 24.4 percent to 857.4 million euros
compared to 2022.
In addition to Versace, the Euroitalia portfolio includes licenses for Michael
Kors, Moschino, Missoni, Dsquared2, Brunello Cucinelli, as well as proprietary
labels such as Naj Oleari Beauty and Atkinsons 1799.
TAGS
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* fragrance
* Versace
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technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.
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STRICTLY NECESSARY COOKIES 0 PARTNERS CAN USE THIS PURPOSE
Always Active
These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.
* ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 517 PARTNERS CAN
USE THIS PURPOSE
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Your data can be used to monitor for and prevent unusual and possibly
fraudulent activity (for example, regarding advertising, ad clicks by bots),
and ensure systems and processes work properly and securely. It can also be
used to correct any problems you, the publisher or the advertiser may
encounter in the delivery of content and ads and in your interaction with
them.
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* DELIVER AND PRESENT ADVERTISING AND CONTENT 517 PARTNERS CAN USE THIS PURPOSE
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Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
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* IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 495 PARTNERS
CAN USE THIS PURPOSE
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Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address
of your Internet connection or the type of browser you are using) in support
of the purposes exposed in this notice.
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PERFORMANCE COOKIES 0 PARTNERS CAN USE THIS PURPOSE
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.
* MEASURE CONTENT PERFORMANCE 360 PARTNERS CAN USE THIS PURPOSE
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Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.
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* DEVELOP AND IMPROVE SERVICES 546 PARTNERS CAN USE THIS PURPOSE
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Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
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FUNCTIONAL COOKIES 0 PARTNERS CAN USE THIS PURPOSE
Functional Cookies
These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.
* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 457 PARTNERS CAN USE THIS PURPOSE
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Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
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* CREATE PROFILES TO PERSONALISE CONTENT 221 PARTNERS CAN USE THIS PURPOSE
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Information about your activity on this service (for instance, forms you
submit, non-advertising content you look at) can be stored and combined with
other information about you (such as your previous activity on this service
or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.
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TARGETING COOKIES 0 PARTNERS CAN USE THIS PURPOSE
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
* ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 127 PARTNERS CAN USE
THIS PURPOSE
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With your acceptance, certain characteristics specific to your device might
be requested and used to distinguish it from other devices (such as the
installed fonts or plugins, the resolution of your screen) in support of the
purposes explained in this notice.
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PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT,
AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 787 PARTNERS CAN USE THIS PURPOSE
Personalised advertising and content, advertising and content measurement,
audience research and services development
* USE LIMITED DATA TO SELECT ADVERTISING 621 PARTNERS CAN USE THIS PURPOSE
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Advertising presented to you on this service can be based on limited data,
such as the website or app you are using, your non-precise location, your
device type or which content you are (or have been) interacting with (for
example, to limit the number of times an ad is presented to you).
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* CREATE PROFILES FOR PERSONALISED ADVERTISING 500 PARTNERS CAN USE THIS
PURPOSE
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Information about your activity on this service (such as forms you submit,
content you look at) can be stored and combined with other information about
you (for example, information from your previous activity on this service and
other websites or apps) or similar users. This is then used to build or
improve a profile about you (that might include possible interests and
personal aspects). Your profile can be used (also later) to present
advertising that appears more relevant based on your possible interests by
this and other entities.
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* USE PROFILES TO SELECT PERSONALISED ADVERTISING 497 PARTNERS CAN USE THIS
PURPOSE
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Advertising presented to you on this service can be based on your advertising
profiles, which can reflect your activity on this service or other websites
or apps (like the forms you submit, content you look at), possible interests
and personal aspects.
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* USE PROFILES TO SELECT PERSONALISED CONTENT 194 PARTNERS CAN USE THIS PURPOSE
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Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the
order in which content is shown to you, so that it is even easier for you to
find (non-advertising) content that matches your interests.
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* MEASURE ADVERTISING PERFORMANCE 722 PARTNERS CAN USE THIS PURPOSE
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Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
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* USE LIMITED DATA TO SELECT CONTENT 128 PARTNERS CAN USE THIS PURPOSE
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Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).
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