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Text Content

 * ABOUT ME
 * SERVICES
 * CASES
 * CONSULTATION
 * CONTACT ME

 * ABOUT ME
 * SERVICES
 * CASES
 * CONSULTATION
 * CONTACT ME

 * Follow
 * Follow
 * Follow
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Digital Marketer


ANNA PREKTOLD

Empowering businesses to thrive in the digital age through tailored strategies
and expert guidance.

Not sure where to start?
Get a complimentary 30-minute consultation.

Schedule a Call



6+

years of experience in digital marketing


70+

successful marketing campaigns


50+

satisfied clients


30%

average sales growth for clients


10,000+

social media posts created


500+

hours of trainings and seminars

Hi


I’M ANNA, A DIGITAL MARKETER IN TALLINN



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tellus. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi.

 


MY APPROACH

LOREM IPSUM DOLOR

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malesuada feugiat. Cras ultricies ligula sed.

AMET SIT CONSECTETURE

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malesuada feugiat. Cras ultricies ligula sed.

CONVALLIS NEC NISI

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malesuada feugiat. Cras ultricies ligula sed.


MY SKILLS

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Strategy Development 90%
Social Media Marketing 100%
Influencer Marketing 85%
Analytics and Reporting 90%
Email marketing 95%
Brand management 80%
Content creation 100%


SERVICES

45m


45-MINUTE DIGITAL MARKETING CONSULTATION – €85 

Schedule a Call


Step 01


COMPREHENSIVE DIGITAL AUDIT

WE’LL START BY REVIEWING YOUR CURRENT DIGITAL MARKETING EFFORTS, INCLUDING YOUR
WEBSITE, SOCIAL MEDIA CHANNELS, SEO PERFORMANCE, AND ONLINE ADVERTISING
CAMPAIGNS.

IDENTIFY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT ANALYSIS) IN
YOUR EXISTING DIGITAL STRATEGY.

Step 02


GOAL SETTING & STRATEGY DEVELOPMENT

DISCUSS YOUR BUSINESS OBJECTIVES, TARGET AUDIENCE, AND KEY PERFORMANCE
INDICATORS (KPIS).


OUTLINE A TAILORED DIGITAL MARKETING STRATEGY THAT ALIGNS WITH YOUR GOALS AND
MAXIMIZES ROI.


Step 03


TACTICAL RECOMMENDATIONS

PROVIDE SPECIFIC, ACTIONABLE RECOMMENDATIONS ACROSS VARIOUS DIGITAL MARKETING
CHANNELS:

 * SEO
 * PPC Advertising
 * Social Media Marketing
 * Content Marketing
 * Email Marketing
 * Influencer Marketing

Step 04


ANALYTICS & PERFORMANCE TRACKING:

EXPLAIN HOW TO USE ANALYTICS TOOLS TO MEASURE THE SUCCESS OF YOUR CAMPAIGNS AND
MAKE DATA-DRIVEN DECISIONS.


SET UP KEY METRICS AND DASHBOARDS TO MONITOR PROGRESS AND ADJUST STRATEGIES AS
NEEDED.




DIGITAL STRATEGY CONSULTATION



€300

ANALYSIS

Thorough examination of your current digital presence, including website, social
media channels, and online reputation.

GOAL SETTING

Collaborative discussion to establish clear and achievable digital marketing
objectives aligned with your overall business goals.

AUDIENCE IDENTIFICATION

Identification of your target audience segments and their online behaviors to
inform strategic decision-making.

CHANNEL SELECTION

Recommendation of the most effective digital channels (e.g., social media,
email, SEO) based on audience demographics and industry trends.

ACTION PLAN

Creation of a customized digital strategy roadmap outlining actionable steps and
timelines for implementation.





SOCIAL MEDIA AUDIT AND OPTIMIZATION


€110

PROFILE ASSESSMENT

Evaluation of your social media profiles (e.g., Facebook, Instagram, LinkedIn)
for completeness, consistency, and branding.

CONTENT ANALYSIS

Review of past content performance to identify strengths, weaknesses, and
opportunities for improvement.

AUDIENCE ENGAGEMENT

Analysis of audience engagement metrics (likes, comments, shares) to gauge
effectiveness and identify areas for enhancement.

OPTIMIZATION RECOMMENDATIONS

Personalized recommendations for optimizing profile bios, posting frequency,
content types, and engagement strategies.




CONTENT MARKETING PLAN


€180

CONTENT AUDIT

Assessment of existing content assets to identify gaps and opportunities.

CONTENT CALENDAR

Development of a content calendar outlining topics, formats, and publishing
schedules to ensure consistent and strategic content distribution.

CONTENT CREATION GUIDELINES

Guidelines for content creation, including best practices for writing, visual
design, and multimedia production.

MEASUREMENT METRICS

Establishment of key performance indicators (KPIs) to measure the effectiveness
of content marketing efforts and inform future optimizations.

*the price varies if we start account from scratch




PAID ADVERTISING CAMPAIGN SETUP


€250

PLATFORM SELECTION

 Assessment of your business objectives and target audience to determine the
most appropriate advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn
Ads).

AUDIENCE TARGETING

Creation of highly targeted audience segments based on demographics, interests,
and behaviors to maximize campaign effectiveness.

AD CREATIVE DEVELOPMENT

Development of compelling ad creatives (text, images, videos) tailored to each
advertising platform and audience segment.

BUDGET ALLOCATION

Strategic allocation of advertising budgets across campaigns and ad sets to
maximize return on investment (ROI).

CAMPAIGN SETUP

Configuration of ad campaigns, ad groups, targeting options, bidding strategies,
and tracking pixels for optimal performance.




INFLUENCER MARKETING CAMPAIGN MANAGEMENT


€300

INFLUENCER IDENTIFICATION

Research and identification of relevant influencers within your industry or
niche based on audience demographics, engagement levels, and brand alignment.

NEGOTIATION AND OUTREACH

Outreach to selected influencers to gauge interest, negotiate terms (e.g.,
compensation, deliverables), and secure partnerships.

CAMPAIGN PLANNING

Development of influencer marketing campaign strategies, including campaign
objectives, messaging guidelines, and content requirements.

CONTENT REVIEW AND APPROVAL

Review and approval of influencer-generated content to ensure alignment with
brand guidelines, messaging, and legal requirements.

PERFORMANCE ANALYSIS

Measurement and analysis of campaign performance metrics (reach, engagement,
conversions) to evaluate ROI and inform future influencer marketing efforts.




CONTENT CREATION – IG/FB/LINKEDIN/TIKTOK


€200

CONTENT PLANNING AND CONCEPTUALIZATION

Developing creative concepts and visual themes for photos and videos that align
with your clients’ brand aesthetic and messaging.


LOCATION SCOUTING

Identifying suitable locations or settings for photoshoots and videoshoots that
complement your clients’ brand image and messaging.

PHOTO AND VIDEO EDITING

Editing raw photos and videos to enhance visual appeal, correct lighting and
color, and ensure consistency with brand guidelines.

CONTENT OPTIMIZATION FOR DIGITAL CHANNELS

Tailoring photos and videos for optimal display and engagement across digital
platforms.


CASES

 * Personal brand promotion:the head of consulting company
 * Digital marketing strategy for IT-company Mobian
 * Shoe brand GANOR DOMINIC: PR activities
 * Shoe brand GANOR DOMINIC: Influencer marketing
 * Estonian Business School: Smm-strategy and implementation
 * Smm-strategy for colorist-hairdresser
 * Smm - strategy for the bookstore

Tasks:
To maintain and enhance the image and reputation
Increase brand awareness
Increase crucial metrics on Instagram to generate the leads flow

Pool of work:

 * Positioning defining;
 * Smm-strategy development and its implementation;
 * PR strategy development and its implementation;
 * Defining the tone of voice for IG;
 * Event management:master classes, conferences, business breakfasts
   organization;
 * Creating the database of business clubs, their analysis, entry conditions;
   Influencer marketing;
   Developing strategy for the Clubhouse social media;

Results:

 1. The number of relevant  subscribers (owners of medium-sized businesses) 
    increased – 348 followers in 2 months;
 2. ER – 7%;
 3. Impressions on Instagram increased by 12.5%;
 4. 13 leads entered the company with MC, trainings, business breakfasts;
 5. according to the conclusions of the All-Ukrainian Industry Analytical
    Center, the company was awarded the national distinction “Company of the
    Year 2020” and the corresponding certificate.
 6. during a month of active presence in the Clubhouse, the number of
    subscribers increased to 537, got 1 lead.
 7. participation in affiliate programs Big money, Business concentrate, Global
    inspiring forum, LOB;
 8. Taking part in nominations for entrepreneurs: Heroes of business, Best
    entrepreneurs according to MC today.

 

Tasks:


 * Define effective communication channels for this niche
 * Brand awareness enhancement



Pool of work:

 * analysis of competitors in the niche;
 * Defining tone of voice and positioning;
 * Smm strategy developments for LinkedIn;
 * creating a content plan;
 * conducting interviews with experts to write unique publications;
 * creating a visual grid for the page.

Results for Linkedin:


 * view growth +206%
 * visitor growth +162%
 * growth of following users +500%
 * the organic increase in subscriptions = 50 users, without the paid media
   involvement.

Tasks:


 * Acquire the attention of printed and online media;
 * Get 4-5 publications a moth in different media resources from Europe, USA and
   countries of the Middle East;
 * No paid publications.

Results:

 * a database of editors was collected and processed, personal proposals for
   cooperation were developed and sent;
 * cooperation took place on the terms of the company, free of charge;
 * the monthly publication plan has been fulfilled;
 * the brand was featured in Vogue, Marie Claire, Harper’s Bazaar, Schon,
   Grazia, Pap magazine, L’officiel.
 * the brand was featured on the covers of Harper’s Bazaar, Grazia, La Palme
   magazine.

Tasks:


 * Cooperation with opinion leaders from the fashion niche – 3 – 5
   collaborations a month.
   All the collaborations should be carried out only on a barter basis;
 * Location: Europe, USA, Middle East countries

Results:

 * bloggers were segmented according to the general gradation: mega-influencers,
   macro-influencers and micro-influencers;
 * each profile was analyzed according to the criteria of “live” activity on
   Instagram: reach, subscriber growth, ER.
 * achievement of planned targets for the number of collaborations per month – 4
   collaborations;
 * all collaborations were successfully carried out in accordance with the terms
   of conditions (on a barter basis);
 * growth of subscribers 180-250 per month;
 * Romi 145%.



Tasks:

Increase metrics on IG: reach, ER, profile visits, amount of followers, number
of involved accounts.

Pool of work:


 * analysis of competitors in the niche;
 * tone of voice definition;
 * smm – strategy development;
 * content plan development;
 * video and photo content production;
 * Defining and implementing consumer engaging activities;
 * Setting up paid advertisement
 * developing visual design of the page;
 * implementing collaborations in related areas to exchange audiences and get
   new subscribers.


Results (1st month) :


 * involved accounts + 219%;
 * profile visit +49.7%;
 * ER increased from 1.9% to 3.8%.

Tasks:

 * Enhancing brand awareness
 * Increasing the amount of followers
 * ER increasing


Pool of work:

 * analysis of competitors in the niche;
 * tone of voice development;
 * development of a strategy with specified KPI indicators;
 * creating a content plan;
 * video and photo content production;
 * development of consumer engaging activities on the pages;
 * Setting up paid advertisement ;
 * Influence marketing: collaboration with nano and micro-influencers.

 

Results for a 3 months:

 * +425 new subscribers;
 * involved accounts + 1130%;
 * profile visit +247%;
 * 594 clicks on websiteper month
 * ER increased from 2.5% to 4.7%.


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