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 * What We Do
   * Tail Spend
   * Distribution
   * Ecosystem
   * Innovation
   * Vendor Directory
 * Who We Are
   * Our Story
   * Our Values
   * Our People
   * Our Locations
   * Careers
   * Environment & CSR
   * Quality & Accreditations
   * FAQs
   * Resources
 * Our Customers
 * Whats New?
   * News & Events
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UNLOCK HIDDEN POTENTIAL

We help our partners access innovative and emerging technologies that facilitate
genuine business growth.
Learn more

GROW YOUR BUSINESS


WHAT WE DO

ASM unlocks your hidden potential. Whether that be from making savings on your
tail spend, uncovering new opportunities or introducing you to the latest
technology, ASM can be the vehicle that drives your business forward.


TAIL SPEND

Unleash the potential in your existing supply chain, uncover savings
efficiencies and opportunities for growth.

Learn more


DISTRIBUTION

Our focus on emerging tech helps our partners to deliver innovation and generate
more engaging conversations with end customers.

Learn more


ECOSYSTEM

ASM’s ecosystem of emerging tech vendors adds value to your business, improving
innovation, client engagement and overall value proposition.

Learn more


INNOVATION

ASM leverages proven and emerging technologies launching the next generation of
business software, hardware and services to the EMEA marketplace.

Learn more

WHO WE ARE


30 YEARS IN THE MAKING

ASM are the experts in tail spend management and emerging tech distribution.
We’re passionate about new technologies with a fantastic reputation for
delivery. Founded in 1992, ASM is an international company with offices in the
United Kingdom, France & Germany. We partner with the world’s largest Resellers
and Systems Integrators to bring them the best technologies from Gartner
leaders, challengers and innovators.



WHO WE WORK WITH


OUR CUSTOMERS

ASM works with companies across the globe to unlock their potential in the fast
moving technology sector. Work with ASM and you’ll be in very good company.



ASM PODCAST


ASM CONNECTED

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders
and experts to gain future insights and knowledge to keep you one step ahead on
the competition.

Listen Now

NEWS, INSIGHTS & KNOWLEDGE


WHAT’S NEW?

Here’s a selection of the latest news, views and insights from industry leaders
and experts from across the globe.

20 December 2022

Top Emerging Technologies for 2022

We talk about Emerging Technology a lot, whether that be on our podcast, ASM
Connected or in our day to day work with our customers. During a keynote speech
at ASM Connect, Futurist Matt Griffin argued that those who think we’re not
living in sci-fi times are wrong, so we decided to explore some of the key
emerging tech trends we’ve seen throughout 2022.

Conversations around the newest generation of wireless technology, 5G are
happening more frequently as more industries adopt and see benefits. In ASM
Connected episode 9, Inma Martinez, Digital Pioneer and AI Scientist shares that
anyone offering digital products and services are going to be part of the new
telecom industry with technologies such as 5G, Edge and Cloud Computing making
up the technology of the new century. 5G differs from 4G and 3G because the
benefits go far beyond connecting to a smartphone, and play a vital part in the
digital ecosystem of the future.

Want to work from anywhere? With the rise of Virtual Reality (VR), more and more
people are successfully thriving in this new digital world. At ASM Connect,
Futurist Matt Griffin spoke about the notion of ‘Working from Anywhere’ and how
this also extends to working within VR, and not just working away from the
traditional office. It seems that everyone is talking about the metaverse and
how the internet as we know it will look completely different in the future.
Futurist Amelia Kallman in episode 5 of ASM Connected gave us some great
insights on what we can expect, such as how it will be a decentralised network
of immersive spaces that connect to create one universe. Amelia shared that one
of the practical challenges will involve uniting the many spaces which currently
exist as a multiverse, such as Fortnite, Roblox and Minecraft, and making them
interoperable so users can move from one space to another, like we do with the
Internet. There is lots to look forward to with this technology, and who knows,
perhaps one day, you’ll be listening to ASM Connected in the metaverse!

Moving onto Synthetic Data, which tends to be most commonly used in the
financial services and healthcare industries, is information that’s artificially
and algorithmically manufactured and stands in for real life data where there
are constraints around using sensitive or regulated information. In series 3,
episode 4 of ASM Connected, Simon Godfrey shares insights about the
opportunities for public sector organisations to leverage Synthetic Data and
Digital Twins to drive better outcomes.

Augmented Reality (AR) is an emerging tech trend that gained popularity during
the pandemic when businesses were forced to work remotely. Richard Price spoke
about a study conducted in the healthcare sector about patients attitudes to
clinicians wearing AR goggles such as Google Glass and Microsoft HoloLens. They
found that when clinicians were wearing headsets such as Google Glass, patients
weren’t as opposed to them because they were smaller and more discreet, whereas
when clinicians wore headsets such as the Microsoft HoloLens patients felt it
created a barrier between them and the doctor.

Deepfake technology is frightfully gaining significant traction around the
world. This technology leverages machine learning and artificial intelligence to
manipulate audio and visual content to replicate someone else’s appearance.
Deepfakes can be unbelievably realistic so exercising caution and discretion is
paramount. In episode 5 of ASM Connected, series 3, we spoke to Öykü Işık,
Professor of Digital Strategy and Cybersecurity at IMD Business School, who
shared insights about FakeCatcher, the world’s first real-time deepfake
detector, launched by Intel, which detects fake videos with 96% accuracy by
looking for clues of what makes someone human, which is subtle blood flow
captured in the pixels of a video.

Assisted Reality (aR) is often confused with Augmented Reality (AR) however aR
is a reality first, digital second experience. Our partner, RealWear is the
world’s leading provider of Assisted Reality wearable devices which connect the
modern frontline worker to all the information they need, when they need it.
Workers are able to utilise the aR technology to leverage the hands-free
verification and visual documentation they need to fulfil their role and don’t
risk the same safety concerns linked to bulky hand held equipment.

Finally, Natural Language Processing (NLP). When choosing technology, you should
always consider how it helps people to work more efficiently. Our partner,
Primer AI are an industry leader in NLP technologies and work with government
agencies, financial institutions and more to automate text-based workflows at
scale with human level quality. In episode 15 of ASM Connected, Primer AI’s
Geoffrey Nicholls MBE and Nick Melgaard spoke about the practical benefits NLP
technology can deliver to the defence sector and beyond. Primer AI are experts
in addressing some of the National Security use cases such as identifying
disinformation campaigns, monitoring global events in real time and responding
to cybersecurity attacks.

We’ve really enjoyed working with so many emerging technologies throughout 2022
as well as discovering from our podcast guests about what else we can expect to
see in the future. The emerging tech landscape is continuing to grow, but the
question is, are you prepared?

Read Article

12 December 2022

ASM donate presents to two charities this Christmas

Christmas is a time for giving and the team at ASM are very proud to support two
charities close to our hearts this year.

The Salvation Army are distributing items to children in poverty who otherwise
may not get a present. This Christmas, they aim to provide children in need in
the local area with a main present and a stocking.

Home Instead has been at the forefront of specialised home care for the elderly
and supporting those being cared for and their families for many years. Home
Instead are supporting seniors in the local area who may be lonely or not
receive a present this Christmas.

The team clubbed together to donate gifts for these very worthy charities.

Read Article

8 December 2022

Christmas Jumper Day 2022

The ASM team celebrated Christmas Jumper Day on Thursday 8 December to raise
money for Save The Children.

Save the Children is a UK charity for children that works in over 100 countries
to make sure children are fed, learning and treated fairly.

We hosted a Christmas Jumper competition where the team came to work wearing
their best Christmas Jumper, which was judged by some of the children and
teachers from Rudheath Primary Academy. ASM also donated selection boxes to the
school as a thank you.

The winners of the wackiest Christmas Jumper competition were Chloe Bentley from
the Customer Services team in first place, Ruta Porwoll from the European Sales
team was the runner up, and Mark Buckley from the Sales team took home third
place.

Read Article

16 November 2022

ASM and GoTo Boost

We were thrilled to co host ASM Boost with GoTo on Wednesday 16 November at the
Sea Containers on London’s iconic Southbank.

Adele Hope-Urwin, Head of Vendor Alliances said

> “This event is a great opportunity to showcase GoTo’s innovative unified
> communications solutions in a relaxed networking environment”

GoTo’s flexible-work software, including GoTo Connect, GoTo Resolve, Rescue,
Central and more is built for small and medium sized business IT departments,
but powerful enough for the enterprise. GoTo software is designed to support
end-users’ unified communications and collaboration (UCC) and IT management.

Read Article

11 November 2022

ASM attends CRN Channel Awards 2022

We were thrilled to attend the CRN Channel Awards last night with our strategic
partner GoTo co-hosting a platinum table for our guests from Computacenter.

The CRN Channel Awards are the most prestigious awards in the UK Channel. With
hundreds of entries and a rigorous judging process, to win a CRN Channel Award
is the highest accolade in the UK channel industry. The awards themselves are a
staple in the industry calendar and is the biggest celebration of the year.

Adele Hope-Urwin, Head of Vendor Alliances said

> “We’re delighted to be hosting a Platinum table at the CRN Channel Awards with
> our partner GoTo! We really enjoy working with GoTo on a strategic basis and
> taking their Unified Communication solutions to our customer base. We’re also
> joined by some of the team from our valued customer, Computacenter. Thanks for
> joining us and we’re really looking forward to celebrating!”

Read Article

1 November 2022

RealWear Sales Enablement Session

We were thrilled to host our partner, RealWear for our November Sales Enablement
session at our HQ. Thanks to Derrick Sawyer, Regional Director for Northern
Europe and Ben Wright, Customer Success Manager for EMEA at RealWear for the
engaging and enjoyable update and demo of the RealWear product suite.

Adele Hope-Urwin, Head of Vendor Alliances said

> “I am thrilled to have secured our partnership with RealWear and to add their
> market leading assisted reality products to our vendor portfolio. As our
> newest vendor partnership, I’m excited to host RealWear at our Cheshire HQ for
> an engaging training session with our sales team”.

RealWear is the world’s leading provider of assisted reality wearable solutions
that engage, empower and elevate the modern front line industrial worker to
perform work tasks more safely, and with increased efficiency and precision.

Derrick Sawyer, Regional Director for Northern Europe at RealWear said

> “RealWear is excited to join our distribution partner ASM to collaborate on
> all things RealWear! We look forward to sharing with the ASM team the skills
> and knowledge to continue to innovate and empower today’s frontline worker and
> offer an exceptional customer experience to our mutual customers”.

Read Article

PODCAST


ASM CONNECTED

Don’t miss out on the ASM Connected Podcast where we talk with industry leaders
and experts to gain future insights and knowledge to keep you one step ahead on
the competition.

Listen Now


GET THE LATEST NEWS


STAY CONNECTED

Stay up-to-date with the latest news and views by following us on Twitter,
connecting with us on LinkedIn and signing up to our newsletter.




TWITTER

Follow us on Twitter and stay up to date with the latest news, events and
podcasts.

Twitter


LINKEDIN

Connect with us on LinkedIn to become part of the ASM community and be the first
to hear exciting updates.

LinkedIn
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Windsor House

Gadbrook Business Centre

Northwich, Cheshire

CW9 7TN

United Kingdom

hello@asmtech.com

+44 (0) 333 311 4000

WHAT WE DO

 * Tail Spend
 * Distribution
 * Ecosystem
 * Innovation
 * Vendor Directory

 * Tail Spend
 * Distribution
 * Ecosystem
 * Innovation
 * Vendor Directory

WHO WE ARE

 * Our People
 * Our Story
 * Our Locations
 * Our Values
 * Careers
 * Quality & Accreditations
 * Environment & CSR
 * FAQs
 * Resources

 * Our People
 * Our Story
 * Our Locations
 * Our Values
 * Careers
 * Quality & Accreditations
 * Environment & CSR
 * FAQs
 * Resources

SOCIAL

 * LinkedIn
 * Twitter
 * Instagram

 * LinkedIn
 * Twitter
 * Instagram

Windsor House

Gadbrook Business Centre

Northwich, Cheshire

CW9 7TN

United Kingdom

hello@asmtech.com

+44 (0) 333 311 4000

WHAT WE DO

 * Tail Spend
 * Distribution
 * Ecosystem
 * Innovation
 * Vendor Directory

 * Tail Spend
 * Distribution
 * Ecosystem
 * Innovation
 * Vendor Directory

WHO WE ARE

 * Our People
 * Our Story
 * Our Locations
 * Our Values
 * Careers
 * Quality & Accreditations
 * Environment & CSR
 * FAQs
 * Resources

 * Our People
 * Our Story
 * Our Locations
 * Our Values
 * Careers
 * Quality & Accreditations
 * Environment & CSR
 * FAQs
 * Resources

WHATS NEW?

 * News & Events
 * Blog
 * Podcast
 * Insights

 * News & Events
 * Blog
 * Podcast
 * Insights

SOCIAL

 * LinkedIn
 * Twitter
 * Instagram

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