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Who we are


TRANSFORMING BUSINESSES FOR OVER A CENTURY

From large enterprises to financial institutions and small businesses, our
innovative solutions have been revolutionizing the way businesses pay, get paid,
optimize and grow.



Play Video



DISCOVER SOLUTIONS THAT UNLOCK YOUR BUSINESS’S POTENTIAL

Select an area Deluxe can help and go
Business Operations
Run more efficiently
Payments
Optimize payments and receivables
Digital & Brand Marketing
Engage your customers on and offline


BUSINESS OPERATIONS

Run more efficiently


PAYMENTS

Optimize payments and receivables


DIGITAL & BRAND MARKETING

Engage your customers on and offline

1:44
Click for sound






1:44
●●●●
Intro: Marketing is Changing
What is Trigger Marketing
Trigger Marketing Best Practices
The Deluxe Advantage








Video Transcript



Meet Sophie. She is a Chief Marketing Officer who has a great team and an
exciting product to bring to the market.

But things aren't working the way they used to. She knows she needs to evolve,
but feels overwhelmed with all the options.

She learned that marketers have shifted to a strategy that reaches the right
person at the right time with the right message.

It's called trigger marketing.

But Sophie feels a little unsure about how to use this data.

Good news. Deluxe has already done all the hard work for Sophie. We have built
the industry's most robust database of event-based triggers. By collecting
signals every hour of every day, and turning them into actionable information
Sophie can immediately leverage. Deluxe uses industry insights, fine-tuned data
strategy, and AI modeling. To pick the best leads for Sophie each and every
week.

Within twenty-four hours, Sophie is speaking to these trigger leads in a
meaningful way and crushing her competition.

And she no longer feels overwhelmed because she's able to track her campaigns
through a dashboard.

So the results are used to build even more successful campaigns in the future.
At Deluxe, we provide more leads than anyone else.

And we build, curate, and deploy marketing campaigns that Sophie can act on
quickly.

Within twenty-four hours, Sophie is making a meaningful impact for her company
and for her customers.

To learn more, talk to a Deluxe expert today.


CONNECT WITH POTENTIAL CUSTOMERS AT THE RIGHT TIME

Getting married, moving, buying a home, having a baby — these are all major life
events and life events often trigger unique financial and purchasing decisions.
Using the right data to get the right message in front of the right people at
the right time increases your chances of acquiring new customers such
as pre-mover leads and new movers. But timing is everything.

Show More
Read More

LATEST NEWS


SEE WHAT'S HAPPENING ACROSS DELUXE

News




IT’S TOO LATE IF THEY’VE STARTED SHOPPING

The industry’s gold standard for purchase mortgage marketing ― using
credit-based inquiry triggers to target consumers who are already shopping ―
continues to deliver results. But in today’s hypercompetitive mortgage
environment, is it enough to only target borrowers after they’ve applied for a
loan?




News




HOW THIS PAYMENTS TECH GIANT APPROACHES ITS RETURN TO OFFICE

The return-to-office strategy is focused on people being together since the
company is in the midst of a transformation.

News




THIS INDUSTRY IS DRIVING NEW WORKERS TO ATLANTA, CEO SAYS

Everybody knows Atlanta as the fintech capital of the world, says Barry
McCarthy, CEO of financial services giant Deluxe Corporation. But what does that
mean for Atlanta’s ability to land more companies in the sector?

--------------------------------------------------------------------------------

Featured Solutions


TOOLS AND TECHNOLOGY TO DRIVE YOUR BUSINESS FORWARD


TRANSFORM YOUR RECEIVABLES PROCESS

Automate your payment processing and cash application across all your paper and
digital payment types. Streamline today’s payment challenges and power
tomorrow’s growth.


SIMPLIFY HOW YOU PROCESS PAYMENTS

Let's streamline your payments process, help you save money and grow your
business.


FIND THE RIGHT DIGITAL PAYMENT PLATFORM

Integrate digital payments seamlessly without changing your process. Make paying
and getting paid easier.


ENGAGE WITH A QUALIFIED MARKETING UNIVERSE AND OPTIMIZE MARKET ROI

Our proven solutions connect brands with audiences that matter most through a
multi-channel approach, giving them the competitive edge they need to grow their
market share.



--------------------------------------------------------------------------------



Case Studies


FEATURING DELUXE CLIENT STORIES


BANK USES PRE-MOVER DATA TO PROTECT & RETAIN CUSTOMERS

Using signals that indicate an individual is planning to move, Deluxe helped one
bank optimize their marketing retention program using pre-mover data.

Solutions

 * Data-Driven Marketing




PERFORMANCE BANKING HELPS BANK INCREASE NET INTEREST MARGIN (NIM)

A southern community bank adopted Banker's Dashboard to increase their NIM from
2.25 to 4.16 and overcome an asset growth restriction.

Solutions

 * Banker's Dashboard




CREDIT BUREAU DATA IMPROVES QUALIFIED LEADS FOR UTILITY CO

States with deregulated utilities create unique marketing opportunities in
competitive markets. Learn how Deluxe helped one of the leading utility
companies in the country reach more qualified leads.

Solutions

 * Data-Driven Marketing




PENN COMMUNITY BANK’S NEW CUSTOMER ACQUISITION STRATEGY

Learn how we helped one of the largest mutual banks in eastern Pennsylvania grow
both household and core deposit growth.

Solutions

 * Data-Driven Marketing





RESOURCES FOR YOU


RESOURCES TO TAKE YOUR BUSINESS FURTHER




FINANCIAL INSTITUTIONS

Content for financial institutions


ENTERPRISES

Content that benefits enterprises


SMALL BUSINESSES

Content created specifically for small businesses

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DLX >< YOU
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Deluxe Corporation, 801 S Marquette Ave, Minneapolis, MN 55402

Deluxe Corporation
801 S Marquette Ave
Minneapolis, MN 55402
© 2023
Deluxe Corporation.

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