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<form autocomplete="off">
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Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.

NameProviderPurposeMaximum Storage
DurationTypevisitor_id#-hash [x12]content.onclusive.net
Pardot
Kantar MediaUsed to encrypt and contain visitor data. This is necessary for the
security of the user data. 400 daysHTTP Cookie_cfuvid [x9]Embed.ly
Glassdoor
Hubspot
Workday
myworkdaycdn.com
VimeoThis cookie is a part of the services provided by Cloudflare - Including
load-balancing, deliverance of website content and serving DNS connection for
website operators. SessionHTTP CookieCookieConsent [x11]Kantar Media
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Cookie__cf_bm [x11]Hubspot
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79b5d9bf7db0483cbfe2471a3040bd31.pages.ubembed.com
js.ubembed.com
myworkdaycdn.com
Glassdoor
VimeoThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.1 dayHTTP Cookie__cflb [x3]Workday
paradox-tp.myworkdaycdn.com
wd3.myworkdaycdn.comRegisters which server-cluster is serving the visitor. This
is used in context with load balancing, in order to optimize user experience. 1
dayHTTP CookieCALYPSO_CSRF_TOKENWorkdayPendingSessionHTTP
CookiePLAY_SESSIONWorkdayPreserves users states across page requests.SessionHTTP
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sessionSessionHTTP Cookieli_gcLinkedInStores the user's cookie consent state for
the current domain180 daysHTTP Cookietableexport-4f8132b-xlsxKantar MediaStores
table data in browser memory for user manipulationSessionHTML Local
StorageJSESSIONIDNew RelicPreserves users states across page
requests.SessionHTTP CookieWorkdayLB_SAS [x2]paradox-tp.myworkdaycdn.com
wd3.myworkdaycdn.comSession cookie used to forward requests to the same server
to ensure consistency of serviceSessionHTTP Cookiecookies.js [x2]Pardot
AmazonDetermines whether the visitor has accepted the cookie consent box. This
ensures that the cookie consent box will not be presented again upon re-entry.
SessionHTTP CookieredirectPardotUsed to redirect the user to the same page on
the website before and after the login-process.1 dayHTTP
Cookiepi_opt_in#PardotIdentifies if the visitor has deselected any cookies,
trackers or other audience targeting tools.10 yearsHTTP
CookieX-Mapping-#go.millwardbrown.comSaves the address and port number of the
web server that is managing the session. Used to improve the website's
performance security.SessionHTTP CookieAI_bufferCognitoFormsUsed in context with
the "AI_sentBuffer" in order to limit the number of data-server-updates (Azure).
This synergy also allows the website to detect any duplicate
data-server-updates. SessionHTML Local StorageAI_sentBufferCognitoFormsUsed in
context with the "AI_buffer" in order to limit the number of data-server-updates
(Azure). This synergy also allows the website to detect any duplicate
data-server-updates. SessionHTML Local
Storagewhat-intentwd3.myworkdaycdn.comDetermines the device used to access the
website. This allows the website to be formatted accordingly. SessionHTML Local
Storage__RequestVerificationTokenKantar MediaHelps prevent Cross-Site Request
Forgery (CSRF) attacks.SessionHTTP CookieARRAffinityKantar MediaUsed to
distribute traffic to the website on several servers in order to optimise
response times.SessionHTTP CookieARRAffinitySameSiteKantar MediaUsed to
distribute traffic to the website on several servers in order to optimise
response times.SessionHTTP CookieASP.NET_SessionIdKantar MediaPreserves the
visitor's session state across page requests.SessionHTTP
CookiehomepageFirstRunKantar MediaPendingSessionHTTP Cookiesxa_siteKantar
MediaImproves website speed and implements content through a Content Delivery
Network (CDN). SessionHTTP CookiePHPSESSIDKantar MediaPreserves user session
state across page requests.SessionHTTP Cookie

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeMaximum Storage DurationTypeAcastLangAcastThis cookie is used
to determine the preferred language of the visitor and sets the language
accordingly on the website, if possible.PersistentHTML Local
StoragetimezoneOffsetwd3.myworkdaycdn.comHolds the users timezoneSessionHTTP
CookiecustomerLangSuperOfficeNecessary for maintaining language-settings across
subpages on the website.SessionHTTP CookiereduxPersistIndexAmazonMaintains
website settings across multiple visits. 7 daysHTTP CookieplayerVimeoSaves the
user's preferences when playing embedded videos from Vimeo.1 yearHTTP
Cookiesync_activeVimeoContains data on visitor's video-content preferences -
This allows the website to remember parameters such as preferred volume or video
quality. The service is provided by Vimeo.com.PersistentHTML Local
Storage_qimei_config_0WEB05IY85DVOASPQq.comSets a unique ID for the session.
This allows the website to obtain data on visitor behaviour for statistical
purposes.PersistentHTML Local StoragecurrencyKantar MediaSaves the visitor's
currency preferences.SessionHTTP Cookieshell#langKantar MediaThis cookie is used
to determine the preferred language of the visitor and sets the language
accordingly on the website, if possible.SessionHTTP
Cookieytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video player
preferences using embedded YouTube videoPersistentHTML Local
Storageyt-remote-cast-availableYouTubeStores the user's video player preferences
using embedded YouTube videoSessionHTML Local
Storageyt-remote-cast-installedYouTubeStores the user's video player preferences
using embedded YouTube videoSessionHTML Local
Storageyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube videoPersistentHTML Local
Storageyt-remote-device-idYouTubeStores the user's video player preferences
using embedded YouTube videoPersistentHTML Local
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Storageyt-remote-session-appYouTubeStores the user's video player preferences
using embedded YouTube videoSessionHTML Local
Storageyt-remote-session-nameYouTubeStores the user's video player preferences
using embedded YouTube videoSessionHTML Local Storage

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

NameProviderPurposeMaximum Storage
DurationTypeub-emb-GUID#assets.ubembed.comPendingPersistentHTML Local
Storageub-emb-idassets.ubembed.comEnables the website to make variations of
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PersistentHTML Local Storage__BEACON_0AND0F8T5N4N7QT0_is_new_userQq.comRegisters
data on visitors' website-behaviour. This is used for internal analysis and
website optimization. PersistentHTML Local
Storage__BEACON_0AND0F8T5N4N7QT0_last_report_timeQq.comRegisters data on
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Storage__BEACON_0AND0F8T5N4N7QT0_logid_startQq.comRegisters data on visitors'
website-behaviour. This is used for internal analysis and website optimization.
PersistentHTML Local
Storage__BEACON_0AND0F8T5N4N7QT0_sending_event_idsQq.comRegisters data on
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visitors' website-behaviour. This is used for internal analysis and website
optimization. PersistentHTML Local Storage__BEACON_deviceIdQq.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTML Local Storage_ga [x9]GoogleRegisters a
unique ID that is used to generate statistical data on how the visitor uses the
website.2 yearsHTTP Cookie_ga_# [x6]GoogleUsed by Google Analytics to collect
data on the number of times a user has visited the website as well as dates for
the first and most recent visit. 2 yearsHTTP Cookie_gid [x5]GoogleRegisters a
unique ID that is used to generate statistical data on how the visitor uses the
website.1 dayHTTP Cookiepardot [x13]Kantar Media
go.kantarmarketplace.com
go.millwardbrown.com
content.onclusive.netUsed in context with Account-Based-Marketing (ABM). The
cookie registers data such as IP-addresses, time spent on the website and page
requests for the visit. This is used for retargeting of multiple users rooting
from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.SessionHTTP CookiehjActiveViewportIdsHotjarThis cookie contains an ID
string on the current session. This contains non-personal information on what
subpages the visitor enters – this information is used to optimize the visitor's
experience.PersistentHTML Local StoragehjViewportIdHotjarSaves the user's screen
size in order to adjust the size of images on the website.SessionHTML Local
Storage__gtm_campaign_urlGoogleDetects how the user reached the website by
registering their last URL-address.SessionHTTP Cookie__hsscHubspotIdentifies if
the cookie data needs to be updated in the visitor's browser.1 dayHTTP
Cookie__hssrcHubspotUsed to recognise the visitor's browser upon reentry on the
website.SessionHTTP Cookie__hstcHubspotSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.180 daysHTTP Cookie_gatGoogleUsed by Google Analytics to throttle
request rate1 dayHTTP Cookie_hjSession_#HotjarCollects statistics on the
visitor's visits to the website, such as the number of visits, average time
spent on the website and what pages have been read.1 dayHTTP
Cookie_hjSessionUser_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 yearHTTP Cookie_hjTLDTestHotjarRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. SessionHTTP CookiehubspotutkHubspotSets a unique ID for the
session. This allows the website to obtain data on visitor behaviour for
statistical purposes.180 daysHTTP Cookiewd-browser-idWorkdayPendingSessionHTTP
CookiereduxPersist%3AlocalStorageAmazonUsed to implement audio-content from
Spotify on the website. Can also be used to register user interaction and
preferences in context with audio-content - This can serve statistics and
marketing purposes. 7 daysHTTP Cookie#/datawrapper.gifDatawrapperUsed to measure
the total number of views of an embedded chart.SessionPixel
Tracker#/pixel.gifdatawrapper.dwcdn.netUsed to measure the total number of views
of an embedded chart.SessionPixel
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data such as visitors' IP address, geographical location and website navigation
- This information is used for internal optimization and statistics for the
website's operator. PersistentHTML Local
Storagethumbplayer-offline-log-3#log-contentQq.comSets a unique ID for the
session. This allows the website to obtain data on visitor behaviour for
statistical
purposes.PersistentIndexedDBthumbplayer-offline-log-3#log-infoQq.comSets a
unique ID for the session. This allows the website to obtain data on visitor
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session. This allows the website to obtain data on visitor behaviour for
statistical purposes.PersistentHTML Local Storage_qimei_h38Qq.comSets a unique
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for statistical purposes.PersistentHTML Local
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session. This allows the website to obtain data on visitor behaviour for
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statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. PersistentHTML Local Storage_qimei_ssidQq.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. SessionHTML Local Storage_qimei_uuid42Qq.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
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Storageats_source_trackingKantar MediaPendingSessionHTTP
CookieVISITOR_INFO1_LIVEYouTubeTries to estimate the users' bandwidth on pages
with integrated YouTube videos.180 daysHTTP CookieYSCYouTubeRegisters a unique
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Cookie

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeMaximum Storage
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website's video-content more relevant towards the visitor. PersistentHTML Local
Storage__BEACON_0WEB0QEJW44KW5A5_last_report_timeQq.comCollects data on visitor
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Storage__BEACON_0WEB0QEJW44KW5A5_logid_startQq.comCollects data on visitor
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website's video-content more relevant towards the visitor. PersistentHTML Local
Storage__BEACON_0WEB0QEJW44KW5A5_sending_event_idsQq.comCollects data on visitor
interaction with the website's video-content. This data is used to make the
website's video-content more relevant towards the visitor. PersistentHTML Local
Storage__BEACON_0WEB0QEJW44KW5A5_session_storage_keyQq.comCollects data on
visitor interaction with the website's video-content. This data is used to make
the website's video-content more relevant towards the visitor. PersistentHTML
Local Storage_uetsidMicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences.
PersistentHTML Local Storage_uetsid_expMicrosoftContains the expiry-date for the
cookie with corresponding name. PersistentHTML Local Storage_uetvidMicrosoftUsed
to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences. PersistentHTML Local
Storage_uetvid_expMicrosoftContains the expiry-date for the cookie with
corresponding name. PersistentHTML Local StorageMSPTCMicrosoftThis cookie
registers data on the visitor. The information is used to optimize advertisement
relevance. 1 yearHTTP CookieMUIDMicrosoftPending1 yearHTTP
Cookievisitor_id# [x12]content.onclusive.net
Pardot
Kantar MediaUsed in context with Account-Based-Marketing (ABM). The cookie
registers data such as IP-addresses, time spent on the website and page requests
for the visit. This is used for retargeting of multiple users rooting from the
same IP-addresses. ABM usually facilitates B2B marketing purposes.400 daysHTTP
CookieIDEGoogleUsed by Google DoubleClick to register and report the website
user's actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to the
user.400 daysHTTP Cookiepagead/landingGoogleCollects data on visitor behaviour
from multiple websites, in order to present more relevant advertisement - This
also allows the website to limit the number of times that they are shown the
same advertisement. SessionPixel Trackerreceive-cookie-deprecationGoogleCollects
information on user behaviour on multiple websites. This information is used in
order to optimize the relevance of advertisement on the website.180 daysHTTP
Cookietest_cookieGoogleUsed to check if the user's browser supports cookies.1
dayHTTP Cookie_GRECAPTCHAGoogleThis cookie is used to distinguish between humans
and bots. This is beneficial for the website, in order to make valid reports on
the use of their website.180 daysHTTP CookieNIDGoogleRegisters a unique ID that
identifies a returning user's device. The ID is used for targeted ads.6
monthsHTTP Cookiepagead/1p-conversion/#/GooglePendingSessionPixel
Trackerpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between websites.SessionPixel
Trackerrc::aHubspotThis cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the use of
their website.PersistentHTML Local Storagerc::bHubspotThis cookie is used to
distinguish between humans and bots. SessionHTML Local Storagerc::cHubspotThis
cookie is used to distinguish between humans and bots. SessionHTML Local
Storagerc::fHubspotThis cookie is used to distinguish between humans and bots.
PersistentHTML Local StoragekvQq.comCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixel Tracker__ptq.gifHubspotSends data to the marketing
platform Hubspot about the visitor's device and behaviour. Tracks the visitor
across devices and marketing channels.SessionPixel Tracker_gcl_auGoogleUsed by
Google AdSense for experimenting with advertisement efficiency across websites
using their services. 3 monthsHTTP Cookie_uetsidMicrosoftCollects data on
visitor behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. 1 dayHTTP Cookie_uetvidMicrosoftUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 1 yearHTTP Cookielibsyn-paywall-sLibsynThis
cookie is used to determine if the visitor has any adblocker software in their
browser – this information can be used to make website content inaccessible to
visitors if the website is financed with third-party advertisement.1 dayHTTP
CookiebcookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 yearHTTP CookielidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTP Cookietgw_l7_routeQq.comCollects data on visitor interaction with the
website's video-content. This data is used to make the website's video-content
more relevant towards the visitor. 1 dayHTTP Cookielpv#PardotUsed in context
with behavioral tracking by the website. The cookie registers the user’s
behavior and navigation across multiple websites and ensures that no tracking
errors occur when the user has multiple browser-tabs open. 1 dayHTTP
CookieoauthLoginSecureKeyPardotPending1 dayHTTP
Cookieanchor-website#keyvaluepairsAnchor FMUsed to implement audio-content from
Spotify on the website. Can also be used to register user interaction and
preferences in context with audio-content - This can serve statistics and
marketing purposes.
PersistentIndexedDBanchor-website#local-forage-detect-blob-supportAnchor FMUsed
to implement audio-content from Spotify on the website. Can also be used to
register user interaction and preferences in context with audio-content - This
can serve statistics and marketing purposes.
PersistentIndexedDBsa-user-id [x6]StackAdaptUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 1 yearHTTP Cookiesa-user-id-v2 [x6]StackAdaptUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences. 1 yearHTTP Cookiesa-user-id-v3 [x6]StackAdaptCollects
data on the user across websites - This data is used to make advertisement more
relevant.1 yearHTTP Cookie_qimei_fingerprintvm.gtimg.cnPending1 yearHTTP
Cookie_qimei_h38vm.gtimg.cnPending1 yearHTTP Cookie_qimei_q36vm.gtimg.cnPending1
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Cookiesa-r-dateStackAdaptPendingPersistentHTML Local
Storagesa-r-sourceStackAdaptPendingPersistentHTML Local
Storagesa-u-dateStackAdaptPendingPersistentHTML Local
Storagesa-user-id [x2]StackAdapt
Kantar MediaUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences. PersistentHTML Local
Storagesa-user-id-v2 [x2]StackAdapt
Kantar MediaUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences. PersistentHTML Local
Storagesa-user-id-v3 [x2]StackAdapt
Kantar MediaCollects data on the user across websites - This data is used to
make advertisement more relevant.PersistentHTML Local
Storagesa-u-sourceStackAdaptPendingPersistentHTML Local StoragevuidVimeoCollects
data on the user's visits to the website, such as which pages have been read.2
yearsHTTP Cookie#-#YouTubeUsed to track user’s interaction with embedded
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from YouTube the user has seen.SessionHTML Local
StorageLAST_RESULT_ENTRY_KEYYouTubeUsed to track user’s interaction with
embedded content.SessionHTTP
CookieLogsDatabaseV2:V#||LogsRequestsStoreYouTubeUsed to track user’s
interaction with embedded content.PersistentIndexedDBnextIdYouTubeUsed to track
user’s interaction with embedded content.SessionHTTP
Cookieremote_sidYouTubeNecessary for the implementation and functionality of
YouTube video-content on the website. SessionHTTP CookierequestsYouTubeUsed to
track user’s interaction with embedded content.SessionHTTP
CookieServiceWorkerLogsDatabase#SWHealthLogYouTubeNecessary for the
implementation and functionality of YouTube video-content on the website.
PersistentIndexedDBTESTCOOKIESENABLEDYouTubeUsed to track user’s interaction
with embedded content.1 dayHTTP Cookieyt.innertube::nextIdYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.PersistentHTML Local Storageyt.innertube::requestsYouTubeRegisters a unique
ID to keep statistics of what videos from YouTube the user has
seen.PersistentHTML Local StorageYtIdbMeta#databasesYouTubeUsed to track user’s
interaction with embedded content.PersistentIndexedDB

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.

NameProviderPurposeMaximum Storage
DurationTypecom.spotify.single.item.cache:anchor-public-websiteAnchor
FMPendingPersistentHTML Local StorageES|s4p-hosted|INSTALLATION_IDAnchor
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Cookie__gtm_referrerGooglePendingSessionHTTP
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Cookiesp_tAmazonPendingSessionHTTP Cookiesa-r-dateStackAdaptPending30 daysHTTP
Cookiesa-r-sourceStackAdaptPending30 daysHTTP Cookiesa-u-dateStackAdaptPending30
daysHTTP Cookiesa-u-sourceStackAdaptPending30 daysHTTP Cookie

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From brand strategy to sales performance, we blend a unique combination of
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From brand strategy to sales performance, we blend a unique combination of
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SHAPE YOUR BRAND FUTURE

From brand strategy to sales performance, we blend a unique combination of
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meaningful understanding of how people think and act.




SHAPE YOUR BRAND FUTURE

From brand strategy to sales performance, we blend a unique combination of
expertise, advanced analytics, products and platforms, creating the most
meaningful understanding of how people think and act.




SHAPE YOUR BRAND FUTURE

From brand strategy to sales performance, we blend a unique combination of
expertise, advanced analytics, products and platforms, creating the most
meaningful understanding of how people think and act.



AI Innovators Summit

Watch on demand now!

AI at Kantar
Kantar is your indispensable brand partner in a world being reimagined with AI.
OUTSTANDING INNOVATION Awards 2024
Revealing the most innovative brands worldwide - and how they find New Space.
Media Reactions 2024
Discover the top-ranking media brands and channels and how to navigate today’s
complex media environment.
Kantar BrandZ Global Report 2024

Discover the key factors driving growth for the world's most valuable brands.

Making inclusion count – for customers and the bottom line
Not an inclusive brand? It’s not just your customers who are missing out.
Blueprint for Brand Growth

Download the FREE Blueprint book to get Kantar’s in-depth analysis and charts

Future Proof podcast
Kantar's Future Proof features frank discussions with experts as well as
insights from brand and business leaders to help you navigate the marketing’s
changing landscape. Subscribe now!




Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research
platform that combines agile research products, powerful analytics and deep
brand-building expertise.
Visit Kantar Marketplace

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies,
specialisms and points of view that seamlessly fuse to give us a unique and
complete understanding of people, across the world.
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Inspiration
Making inclusion count – for customers and the bottom line
Not an inclusive brand? It’s not just your customers who are missing out.
16 July 2024
Brand Blueprint Awards 2024 - winning brands
Learn about winners from Kantar’s Brand Blueprint Awards in Cannes and discover
how IKEA and Heineken make the difference.
08 August 2024
10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
The total value of the Kantar BrandZ Global Top 100 Most Valuable Brands has
risen by 20% in 2024. What are the key factors driving success for the world’s
most valuable brands?
06 August 2024
Decoding Brand Choices in Asia - Brand Footprint Asia 2024
Balancing Growth and Stability in Asia’s Dynamic FMCG Landscape
30 July 2024
Need something more tailored to your world?

Our global insights span 90 markets, covering everything from analytics and
research to brand growth and advertising.

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Careers at Kantar
Would you like to uncover fascinating insights, within a global company that
leads the way in human understanding? At Kantar you can join 28,000 colleagues
who help do that, every day.
Join us

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