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THE NUMBER THAT CHANGED EVERYTHING

RECENT POSTS

See More Articles
Campaigns and Collaborations / August 2022
LEVI’S® X GANNI

Levi’s® x GANNI is back with a collection inspired by Mother Nature—and our
newfound love for gardening.

Campaigns and Collaborations / August 2022
LEVI’S® SILVERTAB™

The 90s are back and bigger the second time around in this SilverTab™
collection. Make room for bigger silhouettes, baggier fits and oversized
attitudes that defined the decade.

Community / August 2022
HERE THERE AND EVERYWHERE: A CONVERSATION WITH COURTNEY BARNETT

Courtney Barnett is an Australian singer, songwriter and musician who is finally
living her dream through her latest project: Here and There Festival.

Style / August 2022
BACK-TO-SCHOOL STAPLES

Defining or redefining your style? Back to school is the time to do it–and these
styles are the prerequisite for it. Shop staple styles to make your own this
school year. There will be a quiz at the end so pay attention.

Campaigns and Collaborations / July 2022
LEVI’S® X DENIM TEARS

Tremaine Emory, of Denim Tears, continues to cultivate the intersection between
fashion and African American History or as he sagely coins it, ‘The African
Diaspora’. A striking historical perspective, where every character, every look,
and every setting evokes an autonomous examination of America’s past, present, &
future. The Levi’s® x Denim Tears collection features 8 distinct pieces that
honour the rich history & enduring spirit of the Gullah Geechee people.

Style / July 2022
TAILOR PROFILE SERIES VOL. 14 WITH YURIE LIM

This series follows Tailors from around the world - highlighting their craft,
passions, love for the brand and the impact they have on bettering the planet
through extending the life of your garments. For Vol. 14, we interviewed Yurie
Lim from Brooklyn, New York. This volume explores Yurie’s love for art, fashion,
and music - and how being an immigrant to the U.S. has cultivated who he is as
an artist.

Campaigns and Collaborations / July 2022

PEGGY GOU STYLES THIS SEASON’S 501® JEANS

As long time admirers of Peggy’s distinctive fashion perspective, we enlisted
the DJ to put her spin on this season’s standout 501®Jeans. The result? Peggy’s
quintessentially cool style you can customize to make your own.

Style / July 2022
Levi’s® SecondHand: Customizing Vintage with Chris Horan

Chris Horan is a Los Angeles-based stylist, and an avid wearer of vintage denim.
Best known for styling clients including Barbie Ferreira and Charlie XCX, his
work can also be seen in the pages of CR Fashion Book, Dazed, W and more. We
chatted with Thousand Oaks native on his design inspiration, customization and
the adventure of styling vintage pieces.

CAMPAIGNS

See More Articles
Campaigns / February 2022
CUSTOM COOL: DESIGNER @PHILLLLLTHY DESTROYS 501® JEANS BEAUTIFULLY

PHILLLLLTHY takes on Levi's® to showcase a one-of-a-kind custom jeans art piece.
Learn about Philip Leyesa's vintage jeans process and see the masterpiece!

Campaigns / January 2022
BEHIND THE LOOK: LEVI’S® RED TAB™ SWEATS

Levi's® take sweatshirts and sweatpants to the next level with fashion-forward
styles for both in and outside the house. Check out tips from Levi's stylists®.

Campaigns / January 2022
OVERSIZED FITS AND VINTAGE-INSPIRED TONES

Levi's® joins Japanese brand BEAMS to bring extra oomph in specially designed
oversized fits. Explore the fun collab for baggy men's jeans, jackets, and tees.

Campaigns / August 2021
Floral Dreams With Christina Stembel of Farmgirl Flowers™

Floral Dreams With Christina Stembel of Farmgirl Flowers™

Campaigns / July 2021
Levi’s® Teams Up with Amazon's Making the Cut

The Amazon Original hit series Making the Cut is all about finding the next
great visionary designer and entrepreneur, so naturally Levi’s® had to get
involved. In the latest challenge born out of a unique partnership between
Levi’s® and Amazon, designers were asked to unleash their authentic
self-expression to create a two-look denim-based collection with innovation at
its core.

Campaigns / April 2021
KARLA WELCH’S BEAUTY OF BECOMING FILM TRANSCRIPT

Karla Welch talks about her path to becoming one of the industry’s most renowned
stylists, and how she’s shifting into a new phase of her career by co-founding
The Period Company.

Campaigns / March 2021
JADEN SMITH’S BEAUTY OF BECOMING FILM TRANSCRIPT

Jaden Smith talks about his path to becoming an actor, musician, entrepreneur
and environmentalist, using his platform to advocate for climate justice and
more.

Campaigns / March 2021
WILLOW SMITH’S BEAUTY OF BECOMING FILM TRANSCRIPT

Willow Smith talks about her path to becoming a modern multi-hyphenate artist,
and how her experiences have allowed her to help redefine how society views
womanhood and feminism.

COMMUNITY

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Community / August 2022
HERE THERE AND EVERYWHERE: A CONVERSATION WITH COURTNEY BARNETT

Courtney Barnett is an Australian singer, songwriter and musician who is finally
living her dream through her latest project: Here and There Festival.

Community / May 2022
SETTING THE NARRATIVE : AAPI YOUTH NOW

More is more, identity is exponential, and visibility is essential. For this
year’s AAPI Heritage Month, four Levi’s® ambassadors are re-coding the
stereotype, building layers into their heritage, and honoring it all through
their customized Levi’s® 501® jeans, with the help of our own Levi’s® Tailors.

Community / May 2022
Corinne Smith

Activism doesn’t just look like leading a protest. It’s serving your community
through social work. Or that low-fi video that makes you feel a little less
alone in the world. It’s Black, queer multimedia artist Corinne Smith, also
known fondly by the moniker Critty Smitty. Alchemizing paint into moving
explorations of joy in the midst of grief and loss, Corinne is a testament to
the power of art as activism.

Community / May 2022
CHANGE CONTINUES WITH YOU

We know getting involved might seem a little intimidating, so we sat down with
five leaders in the LGBTQIA+ community to hear about how they’re approaching
activism in their own unique ways.

Community / May 2022
Cecilia Chung

Activism doesn’t just look like leading a protest. It’s that low-fi video that
makes you feel a little less alone in the world. It’s serving the community
through social work. It’s sharing your story. It looks like each and every day
you make the choice to dress true to your authentic self in a world that demands
conformity. This Pride season, we pay homage to the activists—past, present and
future—fighting for queer liberation and equal rights. And at the very forefront
is living ancestor Cecilia Chung.

Community / May 2022
Roger Kuhn

This season, we pay homage to the activists—past, present and future—speaking
out for queer liberation and equal rights. One advocate on the forefront is Dr.
Roger Kuhn, a Poarch Creek Two-Spirit Indigiqueer soma-cultural sex therapist
and sexuality educator. His work explores the concepts of decolonizing and
unsettling sexuality and focuses on the way culture impacts and informs our
bodily experiences.

Community / May 2022
Sef Cavendish

Sef Cavendish is an autistic writer, survivor of behavior conversion therapy,
student and critic of Psychology and self-described gender anarchist encouraging
folks to think and act beyond the oppressive systems that make up our world,
whether they’re harmful narratives we’ve internalized or power structures from
which we benefit.

Community / May 2022
Alex Locust

One advocate on the forefront is Alex Locust, a Certified Rehabilitation
Counselor and unapologetic glamputee spreading the word about disability justice
one workshop at a time.

DIYS

See More Articles
DIYS / July 2021
HOW TO SHRINK JEANS

And when, and why.

DIYS / June 2021
Levi’s® x Farmgirl Flowers™ Pride

Farmgirl Flowers™ x Levi’s® have teamed up to create denim wrapped Pride
bouquets. Now let’s repurpose that denim in a DIY tutorial.

DIYS / April 2021
Arts and Crafts

Introducing our new artsy pieces in celebration of personal style and DIYs. Read
on to see how we got crafty with two of our favorite creatives.

DIYS / December 2020
DIY HOLIDAY KEYCHAIN

The key to sustainable gift giving: upcycling!

DIYS / December 2020
DIY ZERO-WASTE GIFT WRAPPING

Spread cheer not trash with our DIY Zero Waste Gift Wrap.

DIYS / November 2020
HOW TO TAKE IN THE WAIST OF YOUR JEANS

All the ins and outs of DIY waist alterations.

DIYS / November 2020
Levi's® SecondHand: DIY Tips with Rob Zangardi and Mariel Haenn

Celebrity stylists Rob and Mariel offer a great excuse to clean out your closet
with 8 ways to give new life to things you, or someone else, already owns.

DIYS / November 2020
HOW TO REPAIR A HOLE IN THE BACK POCKET OF YOUR JEANS

Never lose your favorite chapstick ever again.

STYLE

See More Articles
Style / August 2022
BACK-TO-SCHOOL STAPLES

Defining or redefining your style? Back to school is the time to do it–and these
styles are the prerequisite for it. Shop staple styles to make your own this
school year. There will be a quiz at the end so pay attention.

Style / July 2022
TAILOR PROFILE SERIES VOL. 14 WITH YURIE LIM

This series follows Tailors from around the world - highlighting their craft,
passions, love for the brand and the impact they have on bettering the planet
through extending the life of your garments. For Vol. 14, we interviewed Yurie
Lim from Brooklyn, New York. This volume explores Yurie’s love for art, fashion,
and music - and how being an immigrant to the U.S. has cultivated who he is as
an artist.

Style / July 2022
Levi’s® SecondHand: Customizing Vintage with Chris Horan

Chris Horan is a Los Angeles-based stylist, and an avid wearer of vintage denim.
Best known for styling clients including Barbie Ferreira and Charlie XCX, his
work can also be seen in the pages of CR Fashion Book, Dazed, W and more. We
chatted with Thousand Oaks native on his design inspiration, customization and
the adventure of styling vintage pieces.

Style / July 2022
THE SUMMER VACATION STYLE GUIDE

Look, there’s a clear reason we all love summer more than any other season. A
change in scenery—whether it's a break from school or a long weekend away from
work—can totally shift your mindset *and* your style.

Style / June 2022
Pride Spoken Through Customization: LGBTQ+ Voices from the Q Youth Foundation
Talk Queer Liberation

Earlier this month, we spotlighted Levi’s® Tailor Rodrigo Bunton Navarrete
(he/him/his) and learned about how his dreams for Queer liberation inspire his
craft. To continue uplifting LGBTQ+ voices, we partnered with the Q Youth
Foundation–an organization that builds meaningful partnerships for marginalized
LGBTQ+ communities in Los Angeles–and invited three of their standout members to
share their stories while customizing their denim with Rodrigo. We chatted with
Mojo Carter (she/they), Sedusa Richman (they/she), and Nathan Sierra
(he/she/they) about their individual journeys towards self-discovery and how
they hope to impact the LGBTQ+ community.

Style / June 2022
TAILOR PROFILE SERIES VOL. 13 WITH RODRIGO BUNTON NAVARRETE

This series follows Tailors from around the world - highlighting their craft,
passions, love for the brand and the impact they have on bettering the planet
through extending the life of your garments. For Vol. 13, we interviewed Rodrigo
Bunton Navarrete (he/him/his) from Newport Beach, California. In celebration of
Pride Month, this volume explores Rodrigo’s dreams for Queer liberation and how
it inspires his craft.

Style / June 2022
LEVI’S® FIT GUIDE: SHORTS EDITION

Spring is just around the corner so is shorts season–or should we say jorts
season? Either way, we want your kids to be able to stay cool and comfy this
season–no matter their style.

Style / May 2022
How to Style Your 501® Shorts this Summer

For the summer, what’s a better staple in your closet than 501® shorts? Whether
you’re going for a stroll in the park or heading out for drinks with friends,
the 501® short is your perfect piece.

SUSTAINABILITY

See More Articles
Sustainability / March 2022
CLOSET CLEANOUT WITH LUANN DIEZ

Learn tips from Levi's® Ambassador, Luann Diez, on organizing clothes in your
closet, keeping staple pieces, and how to donate old clothes with SecondHand.

Sustainability / June 2021
SECONDHAND STORIES: DENIM IN TECHNICOLOR WITH JOHNNY WUJEK

In honor of Pride 2021, Levi’s® SecondHand has tapped celebrity stylist and
costume designer Johnny Wujek to create two Pride-inspired custom pieces using
SecondHand denim.

Sustainability / May 2021
How We’re Changing… For Good

We’re preserving the planet for future generations by making clothes that last a
lifetime.

Sustainability / May 2021
Xiuhtezcatl On The Power Of Empowering Your Community.

In conversation with climate activist, author and hip-hop artist Xiuhtezcatl.

Sustainability / May 2021
Act Local, Think Global: Combatting Plastic Consumption With Melati Wijsen

In conversation with Melati Wijsen, a 20 year old Indonesian/Dutch climate
activist and change maker.

Sustainability / May 2021
FOR XIYE BASTIDA, TODAY IS THE DAY, AND THE TIME IS NOW

A conversation with Xiye Bastida, a Mexican-Chilean climate activist who
embraces her Otomi indigenous belief that if you take care of the Earth, it will
take care of you.

Sustainability / April 2021
Hungry For Change: Marcus Rashford Strives To Empower Youth.

In conversation with Marcus Rashford, a football player, political activist and
philanthropist to drive societal change.

Sustainability / April 2021
From Yesterday With Love, Ft Emma Chamberlain.

We had the chance to speak with Emma about her love of thrifting and how small
changes can have big impacts in the world.

COVID-19 UPDATES

See More Articles
Covid-19 Updates / April 2020
BLOG: WE CAN DREAM A LITTLE WITH HAILEY AND JADEN

Levi’s® has always been a symbol of democratic inclusion and youth empowerment,
the choice of those daring to push for a better tomorrow.

Covid-19 Updates / April 2020
LEVI STRAUSS & CO. COMMITS $3 MILLION TO SUPPORT COMMUNITIES IMPACTED BY
COVID-19

It is a moment of extreme hardship – yes; but if we band together, give all that
we can as individuals and as a collective, we can emerge stronger.

Covid-19 Updates / March 2020
BLOG: HOW CAN WE HELP?

Thoughts on being of service to the community in this time of crisis.

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