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PRODUCTS

PRODUCTS

Demand Hub

Automate your paid campaigns and drive more revenue

MetaMatch®

Create advertising audiences using 10+ data sources

Spotlight

Optimize customer engagement with Metadata Spotlight

DETAILS

Integrations

Get more out of your existing tech stack

Trust & Compliance

Discover how we prioritize your data's security and privacy

FEATURES

Audience Targeting

Increase your audience match rates

Campaign Experimentation

Run campaign experiments at scale

Lead Enrichment

Enrich leads with verified business data

Revenue Optimization

Optimize your campaigns to revenue

Web Personalization

Increase conversions on your website

THE REAL ROI OF METADATA

BY ROLE

Demand Gen

Work more effectively

Marketing Leader

Eliminate wasted ad spend

Finance

Drive more efficient growth

PRICING
SERVICES
RESOURCES

LEARN

Resource Library

Binge our best content in one place

Masterclass

Steal frameworks, tactics, and ideas

Metadata AdData Hub

Resources for B2B benchmarks

Blog

Learn new strategies and tactics

DEMAND

Register for Demand 2024

Case Studies

See how B2B marketers use Metadata

DEMAND Community

Join our growing Slack community

ROI Study

See the real ROI of Metadata

Demand Gen U

Listen to our weekly podcast

Playbooks

Get access to campaign playbooks

Comparisons

See how we stack up

Metadata Announcements

Release notes and updates

CMO Guide

Essential characteristics of the Modern Marketer

COMPANY

COMPANY

About

Read our founder’s story

Careers

Find your dream job

Partners

Apply to our partner program

HELP CENTER
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AUTOMATE THE MANUAL WORK THAT AI CAN DO BETTER

Transform Your Marketing Game from Automation to Comprehensive Agency Solutions

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THE FUN PART OF B2B MARKETING IS COMING UP WITH IDEAS, NOT THE BORING MANUAL
ADMIN.

 * Building the same campaign in different channels
 * Building audiences by copy and pasting inputs
 * Pausing poor performing ads and audiences
 * Syncing company and contact lists to channels
 * Manually optimizing budgets in channel
 * Building lead gen forms and mapping them

“Metadata automates the tedious tasks of our campaign building with the power of
10 campaign managers."

GUILLAUME CABANE

VP of Growth, ex-Gorgias / Drift / Segment


DON’T WASTE YOUR TIME ON TASKS THAT METADATA CAN AUTOMATE.

B2B marketers use Metadata so they can spend more time on the things that
matter, and less time on boring manual work.


CAMPAIGNS THAT OPTIMIZE THEMSELVES

Automatically spend your budget on what’s actually driving results. Just plug in
your CRM and tell us what you care about.

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BUDGET PACING THAT YOU CAN TRUST

Never track your budgets in a spreadsheet again. Simply group your campaigns by
objective, and tell us what you need to spend across them all. Then sit back and
watch.

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CROSS CHANNEL CAMPAIGN MANAGEMENT

Would you move the budget from one channel to another, if it drove more revenue?
Our AI will do that for you in realtime.

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AUTOMATICALLY PAUSE BAD ADS

Keeping a close eye on everything takes a lot of time. Instead, tell us what
results would make you pause an ad, and we’ll do it for you.

Learn More


BUILD AUDIENCES ONCE, SEE THEM IN ALL CHANNELS

Specific audiences = better results.  Build one in Metadata, and we’ll
automatically push it to all your channels such as Linkedin, Facebook,
Instagram, X (formerly Twitter).

Learn More


AUTOMATE UPDATING YOUR TARGET ACCOUNT LIST

Use your CRMs fields to create a target account list in Metadata. When your CRM
updates, so do your audiences and your campaigns (in 24 hours). ABM has never
been easier.

Learn More


TRUE EXPERIMENTATION AT SCALE

Split testing is time consuming, unless you have Metadata. Our simple UI let’s
you launch multivariate split tests across multiple channels, in 94% less time*
than native platforms.

Learn More


AUTOMATED MULTIVARIATE REPORTS

Finding which ad or audiences worked the best takes time. Our multivariate
report rounds up all of your data for you. See what ads, audiences and offers
are working the best, easily.

Learn More


EXPLORE METADATA MARKETING AUTOMATION

See for yourself how Metadata helps you automate every step of the process from
campaign optimization to reporting.


VIEW FULL SCREEN


EVERYONE SAYS “DO MORE WITH LESS”.

With Metadata, you can actually accomplish that without sacrificing quality
results.


FREE UP MARKETING TEAM RESOURCES

Automate repetitive work so your marketing team can get more done - without
needing to hire more people.


ELIMINATE HUMAN ERROR

Mistakes are inevitable with boring copy and paste work. Eliminate mistakes and
get better results by automating manual tasks. Automation takes care of that.


UNLOCK BETTER PERFORMANCE

Algorithms are the best at optimizing spend based on performance data, not
humans. If they can beat us at chess, they can get you better results too.

DON’T JUST TAKE OUR WORD FOR IT.

ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by
automating campaign experimentation with Metadata.

VIEW CASE STUDY
Instead of getting bogged down by task-oriented, time-consuming work - we can
finally focus on strategy, creativity, and driving more revenue. We're smarter
as a demand gen team than we've ever been.

MEGAN BOONE

Senior Director of Revenue Marketing


SOCIAL PROOF DOES THE SELLING FOR US

“We’ve seen a huge revenue increase over the last two years. We went from a
million dollars a quarter to now almost a million dollars a month, and we are
doubling in size year over year. Metadata is probably 75% of that.”

MIKE SMITH

VP of Revenue Marketing, LaunchDarkly
“Before Metadata, we were running ads natively on one channel and getting junk.
We turned on Metadata, and it was 95% accurate in terms of the titles and the
personas that we wanted to target. Using native channel targeting, our CPL was
about $225. In our first Metadata campaign, the CPL was $67.”

BLAKE COHLAN

Senior Director of Growth Marketing, SupportLogic
“Part of it is just having one place for all this stuff I’m trying to juggle in
my head all the time and knowing that I can reference it immediately. So when
the CEO says, ‘What’s going on?’ I can show them instantly what’s happening, why
it’s working or not working, and what we’re going to do next.”

ANDY WIBBELS

Director of Marketing, Lucidworks


EXPERIMENT TO REVENUE

Running campaign experiments takes a lot of time and work. That’s why we built
Metadata.

GET STARTED


DON’T JUST TAKE OUR WORD FOR IT

★★★★★ 4.5/5


QUICK DESIGN & LAUNCH OF CAMPAIGNS

Automated optimization & budget shifting. Clear visibility into key metrics &
spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 5/5


THE ADVERTISING PLATFORM TO RULE THEM ALL!

Metadata has been the most efficient platform for managing LinkedIn and Google
ads all in one place. I can easily manage audiences, ads, creatives, offers, and
more. The budget grouping allows me to control how much spend to allocate by
campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 4.5/5


THE ABILITY TO LAUNCH CAMPAIGNS SIMULTANEOUSLY ACROSS LINKEDIN, FACEBOOK, AND
GOOGLE ADS IS INCREDIBLE

It saves countless hours of duplicitous work and provides unmatched visibility
into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)

Excellent

★★★★★ 4.5/5
4.6 based on 274 reviews

The No-BS Marketing OS.

BOOK AN INTRO

PRODUCTS

Demand Hub MetaMatch® Spotlight Pricing Services Integrations

FEATURES

Audience Targeting Campaign Experimentation Lead Enrichment Revenue Optimization
Web Personalization

BY ROLE

Demand Gen Marketing Leader Finance

COMPANY

About Careers Partners


RESOURCES

Resource Library Blog Demand Gen U DEMAND DEMAND Community Case Studies
Playbooks Metadata vs. 6sense Metadata vs. Ad Channels Forrester Total Economic
Impact™ Study

TRUST

Trust & Compliance Terms of Use Privacy Policy Cookie Policy Do Not Sell My
Personal Information

CONTACT

Help Center support@metadata.io sales@metadata.io +1 650-753-7077 Toll-Free (US
Only) at: +1 888-905-8193

© Copyright 2024 Metadata. All rights reserved.

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