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Who What Wear


WHO WHAT WEAR


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NEWSLETTER
Lifestyle Magazine
From€1.29
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A '90S-INSPIRED DRESS AND DANISH DESIGN SET THE MOOD FOR THIS BEAUTIFUL WEDDING

See the couple's stunning ceremony.


TOP STORIES







 * BELLA HADID WORE THE NEW FLAT IT SHOES ALL THE NYC GIRLS WILL BE CLAMORING
   FOR THIS WINTER
   
   Get 'em before they're sold out.
   
   By Allyson Payer


 * I ATTENDED SEPHORA'S BIGGEST EVENT OF THE YEAR—12 GENIUS TIPS I PICKED UP
   ALONG THE WAY
   
   I just majorly leveled up my beauty routine.
   
   By Kaitlyn McLintock


 * MY DRY, OVER-40 SKIN COULD NEVER STAY HYDRATED—UNTIL I TRIED THIS
   SOON-TO-BE-VIRAL PLUMPING SERUM
   
   It's a new obsession.
   
   By Marie Lodi


 * MY ODE TO THE ANTI-JACKET JACKET I WEAR EVERY FALL
   
   Plus, the brands that make the best ones.
   
   By Allyson Payer


 * I'M MAKING BETS: EVERYONE WILL BE COPYING THESE 7 EUROPEAN TRENDS THIS FALL
   
   Shop them for yourself.
   
   By Nikki Chwatt


 * THIS CULT-LOVED BEAUTY OIL HYDRATES, BRIGHTENS, AND PROTECTS MY ACNE-PRONE
   SKIN LIKE NO OTHER
   
   It's a nonnegotiable item in my routine now.
   
   By Shawna Hudson

   




TRENDS







 * I'M MAKING BETS: EVERYONE WILL BE COPYING THESE 7 EUROPEAN TRENDS THIS FALL
   
   Shop them for yourself.
   
   By Nikki Chwatt


 * I'M A DENIM EXPERT—THESE 4 STYLES ARE TRENDING NOW AND WILL BE BIG IN 2025
   
   Elevated silhouettes.
   
   By Bobby Schuessler


 * 60 FALL FASHION FINDS UNDER $150 THAT ARE ALL HITS (NO MISSES)
   
   For when your taste is Toteme, but your budget isn't.
   
   By Jasmine Fox-Suliaman


 * "UGLY" SHOES, BARN COATS, AND UNDER-$500 IT BAGS: THE 10 HOTTEST BUYS FOR
   FALL, PERIOD
   
   The Lyst Index has dropped!
   
   By Anna LaPlaca

 * 


 * THE SAVVIEST STYLE PEOPLE I KNOW ARE WEARING THESE 8 COLORS WITH BURGUNDY
   
   Flawless combos.
   
   By Natalie Cantell

   

VIEW MORE



BEAUTY







 * MY DRY, OVER-40 SKIN COULD NEVER STAY HYDRATED—UNTIL I TRIED THIS
   SOON-TO-BE-VIRAL PLUMPING SERUM
   
   It's a new obsession.
   
   By Marie Lodi


 * I ATTENDED SEPHORA'S BIGGEST EVENT OF THE YEAR—12 GENIUS TIPS I PICKED UP
   ALONG THE WAY
   
   I just majorly leveled up my beauty routine.
   
   By Kaitlyn McLintock


 * THIS CULT-LOVED BEAUTY OIL HYDRATES, BRIGHTENS, AND PROTECTS MY ACNE-PRONE
   SKIN LIKE NO OTHER
   
   It's a nonnegotiable item in my routine now.
   
   By Shawna Hudson


 * 20-SOMETHINGS PUT THEIR VIRAL BEAUTY FAVES WHERE THEY CAN SEE THEM—ON THEIR
   NIGHTSTANDS
   
   Here's what they keep within reach of their sheets.
   
   By Maya Thomas


 * ANINE BING JUST MADE THIS SCANDI, TIKTOK-VIRAL LIP BALM EVEN COOLER
   
   I didn't think it could get any better.
   
   By Jamie Schneider

 * 
   

VIEW MORE



CELEBRITY STYLE







 * BELLA HADID WORE THE NEW FLAT IT SHOES ALL THE NYC GIRLS WILL BE CLAMORING
   FOR THIS WINTER
   
   Get 'em before they're sold out.
   
   By Allyson Payer


 * ZENDAYA JUST WORE THE #1 COLOR TREND THAT'S BOTH SEDUCTIVE AND ELEGANT
   
   A win-win.
   
   By Erin Fitzpatrick


 * CHIC WEDDING GUESTS ARE SUDDENLY WEARING THIS POTENTIALLY RULE-BREAKING COLOR
   
   Thoughts?
   
   By Erin Fitzpatrick


 * CELEBS WEAR THIS SPECIFIC JACKET TREND IN NYC, LONDON, *AND* L.A.—HERE'S MY
   FAVE $32 GAP VERSION
   
   
   
   By Drew Elovitz


 * HAILEY BIEBER WORE THE FALL ACCESSORY FRENCH GIRLS USE TO MAKE LOAFERS LOOK
   CHIC (AND NOT BORING)
   
   Grab it for just $10.
   
   By Nikki Chwatt


 * ANGELINA JOLIE TRADED PUMPS FOR THE ONLY LOGICAL SHOE TREND TO PAIR WITH
   SKIRTS IN THE WINTER
   
   Let's not freeze, okay?
   
   By Allyson Payer

   

VIEW MORE


SHOPPING







 * TRUST ME—BUY THESE 26 THINGS
   
   Hello, fall.
   
   By Nicole Akhtarzad Eshaghpour


 * I'M TIRED OF WEARING BLACK TO THE GYM, SO I'M TRYING THESE 5 PIECES INSTEAD
   
   Working out never looked better.
   
   By Ana Escalante

 * 


 * I'M SORRY IN ADVANCE, BUT 2025 IS THE YEAR SKINNY PANTS MAKE A GRAND COMEBACK
   
   The runway never lies.
   
   By Anna LaPlaca


 * LOOK LIKE A FASHION PERSON IN 60-DEGREE WEATHER WITH THESE 9 OUTFIT FORMULAS
   
   Not too cold, not too warm.
   
   By Nikki Chwatt


 * THE EXPENSIVE-LOOKING TREND ALL MY STYLISH FRIENDS ARE WEARING INSTEAD OF
   JEANS
   
   It's all over London and Paris.
   
   By Anna LaPlaca

   


 * MY ODE TO THE ANTI-JACKET JACKET I WEAR EVERY FALL
   
   Plus, the brands that make the best ones.
   
   By Allyson Payer


 * 36 FASHION FINDS FROM FREE PEOPLE, ANTHROPOLOGIE, AND URBAN OUTFITTERS YOU'LL
   WEAR NONSTOP
   
   So much good stuff.
   
   By Chichi Offor


 * THE NORDSTROM FALL SALE IS ALMOST OVER—DON'T MISS OUT ON THESE 50 LAST-CHANCE
   ITEMS
   
   Discounted sweaters, coats, and so much more.
   
   By Bobby Schuessler


 * I SCROLLED THROUGH THE NEW DROPS AT SAKS, AND THESE FINDS ARE ELITE
   
   From trend-forward buys to seasonal staples.
   
   By Kristen Nichols

VIEW MORE


PRODUCT REVIEWS







 * I WANTED A FRENCH-WOMAN BEAUTY ROUTINE—THIS LITTLE-KNOWN BRAND WAS THE KEY
   
   Just call me Jane Birkin.
   
   By Kaitlyn McLintock


 * I JUST TRIED A FULL FACE OF JONES ROAD—THESE ARE THE BEST PRODUCTS I'D
   ACTUALLY BUY
   
   They're worthy of a place in your makeup bag.
   
   By Eleanor Vousden


 * I JUST TRIED A FULL FACE OF JONES ROAD—THESE ARE THE BEST PRODUCTS I'D
   ACTUALLY BUY
   
   Products worthy of a place in your makeup bag.
   
   By Eleanor Vousden


 * AFTER 57 COMBINED HOURS OF TESTING, WE'RE STILL SPLIT ON THIS VIRAL
   FOUNDATION
   
   Welcome to the Who What Wear test.
   
   By Aniyah Morinia


 * I'VE NEVER (EVER!) RECEIVED A COMPLIMENT ON MY BROWS UNTIL I STARTED USING
   THIS PRODUCT
   
   Now I won't shut up about it.
   
   By Jamie Schneider


 * TWEAKING THIS KEY STEP IN MY SKINCARE ROUTINE HEALED MY INFLAMED ACNE
   
   It works like a charm for sensitive skin.
   
   By Shawna Hudson

   

VIEW MORE


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