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HOW TO GO-TO-MARKET WITHOUT GETTING LOST: TIPS FROM 14 GTM EXPERTS

Tactical ways to lead your go-to-market team towards better revenue numbers.

Get the Book


CHAPTERS

About This Book
What's Inside
 * 
 * 
 * 
 * 


ABOUT THIS BOOK

Developing a strong go-to-market strategy often feels like a chaotic circus act.
Between determining an executive game plan, aligning on key KPIs, and optimizing
for efficiency, it’s like there’s one person breathing fire while another walks
a tightrope and yet another swings from a trapeze.

How do you do it all without getting burned?

Going to market is far from a one-size-fits-all strategy, but we do know one
thing for certain: When you have your marketing, sales, operations, and
partnerships teams all marching in the same direction, you’re sure to pull off
an impressive show.

That’s what this book is all about.


WHAT'S INSIDE

We’ve rounded up 14 of our favorite pieces of advice from The GTM Lab: Chain
Reaction virtual event and compiled them into one comprehensive playbook. In
this book, you’ll find hot takes, actionable takeaways, and thought-provoking
answers that will help you innovate on your go-to-market strategy, even amidst
turbulent economic conditions.

With contributions from Gong, Demandbase, Reachdesk, 6sense, Pavilion,
Salesloft, Sonar Software, Salesforce, MarketingOps.com, Inverta, ROI DNA, Iron
Horse, Jellyfish, Jasper, and of course, Drift, this book covers everything
from:

 * How to justify your ABM spend
 * How to leverage buying stage data in your sales process
 * How to say no

…and more.

Ready to become a GTM ringmaster? Get the tips.


READY TO PUT THE “GO” BACK INTO YOUR GO-TO-MARKET STRATEGY?

Steal tips from 14 of the brightest minds in marketing, sales, operations, and
partnerships.
Get the Book.Talk to Us.
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