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   * Mobile Measurement Partner (MMP)Toggle menu
     * Universal Ads
     * SafeTrack
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 * Mobile Measurement Partner (MMP)Solutions for paid advertising
 * Universal Ads
 * SafeTrack
 * Engagement Builder
 * SKAdNetwork Support
 * Cost Aggregation
 * Fraud Protection

 * Mobile Linking Platform (MLP)Solutions for owned and earned channels
 * Journeys
 * QR Codes
 * Universal Email
 * SEO App Attribution
 * Deepviews®

 * Branch DifferenceSolutions that support your marketing strategy
 * NativeLink
 * Data Feeds
 * OTT/CTV Support
 * Partners
 * Professional Services
 * Security & Privacy

MOBILE MEASUREMENT PARTNER (MMP)

For paid advertising

UNIVERSAL ADS

Measure and improve ad performance across every device and platform

SAFETRACK™

Shield your team from the technical complexity of privacy compliance

ENGAGEMENT BUILDER

Leverage omnichannel data to build custom audience groups

SKADNETWORK SUPPORT

Run successful iOS campaigns with privacy-focused attribution

COST AGGREGATION

Centralize your cost data to understand true campaign ROI

FRAUD PROTECTION

Prevent wasted ad spend with superior fraud protection

MOBILE LINKING PLATFORM (MLP)

For owned and earned channels

JOURNEYS™

Bring web visitors into your app with smart banners

QR CODES

Deploy QR codes designed especially for mobile apps

UNIVERSAL EMAIL

Increase engagement with a seamless bridge from email to app

SEO APP ATTRIBUTION

Better optimize and measure organic search ROI

DEEPVIEWS®

Show content previews to users before they install your app

BRANCH DIFFERENCE

Supporting your marketing strategy

NATIVELINK™

Solve the deep linking challenges of Private Relay on iOS

DATA FEEDS

Import and export your Branch data everywhere

OTT/CTV SUPPORT

Solve linking and attribution for OTT and CTV platforms

PARTNERS

Benefit from a global network of partners across the mobile ecosystem

PROFESSIONAL SERVICES

Maximize value with hands-on industry expertise from Branch

SECURITY & PRIVACY

When you work with Branch, your data is yours

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WHAT IS APP.LINK?

If you’re wondering what app.link is, you may have come across an app.link in
the wild, similar to the phone image here.

App.link is an example of a deep link, which is a link that takes you to
specific content in a mobile app to improve your experience. Companies use
app.link to bring you directly to their app if you have it installed. If you
don’t have the app, app.link routes you to the App Store to install. After you
install and open the app, your place is automatically saved so you can continue
to view your previous content without disruption.

If you suspect fraud or phishing via an app.link URL, please help us in
combating this society-wide challenge by notifying us via our security reporting
page.

Learn more about deep linking



HOW DOES APP.LINK HELP ME AS A USER?

When you see app.link, you are seeing a deep link helping you get from wherever
you are (on the mobile web, texting a friend, clicking on an email link,
scanning a QR code) to an app.


WHERE CAN I FIND APP.LINK?

App.link and deep links in general can be found on the mobile and desktop web,
in social media, in ads, emails, SMS, and more.


THE ANATOMY OF APP.LINK

When you see app.link, you are simply being rerouted to the app for a better
experience! Mobile apps often load faster, are easier to use, and have more
functionality than their mobile web counterparts. This makes your browsing,
watching, shopping, viewing, or reading experience a lot easier.

When you see a screen like this on your iPhone after clicking a link on the
mobile web, email, ad, etc, you can choose to view that same content within the
app, or go to the app’s homepage.

If you choose to see the same content in the app, the link is copied to your
iPhone Clipboard and you’re brought to the in-app content if you have the app
installed.




IS THIS VIOLATING MY PRIVACY? HOW DO I KNOW THIS IS SECURE?

Data collected to power app.link is never rented or sold. You can also choose to
opt out of data collection related to app.link — learn more here.


WHAT IS BRANCH?

Branch creates deep links for companies to provide a great user experience for
you. Branch powers links for more than 3 billion monthly users worldwide, and
Branch’s links are used by brands like Adobe, BuzzFeed, Yelp, and many more.

When you see app.link, you are given the freedom to choose how you want to
continue your experience — while knowing your privacy is protected.

Learn more about our commitment to privacy


INTERESTED IN LEARNING EVEN MORE ABOUT DEEP LINKS?

Read the deep linking guide Request a demo
Blog


DEEP LINKING BENEFITS AND BEST PRACTICES

Deep links are simply the best way to build a quality, connected user experience
that will bring in new customers and keep the ones you have engaged and happy.
Learn more about deep links, how they work, and how to find the best solution
for your deep linking.

Blog


HOW TO FIND THE RIGHT DEEP LINKING SOLUTION

Combining both MLP and MMP solutions in one platform makes it easy to create,
manage, and track deep links, while also providing reliable attribution for all
your marketing campaigns — paid, owned, and earned. 

Blog


WHAT IS A MOBILE LINKING PLATFORM (MLP) AND WHY DO YOU NEED ONE?

Everybody reading this blog probably already knows what we mean when we talk
about an MMP. In case you’re wondering,…



Branch provides the industry’s leading mobile linking and measurement platforms,
unifying user experience and attribution across devices, platforms, and
channels.

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