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“EVERY MEDIA PLAN SHOULD BE ACCOMPANIED BY A MEASUREMENT PLAN AND WE JUST DON’T
SEE THAT ENOUGH”

LATEST

1-3 of 10

 * Going remote: marketing comes top in remote-working friendly industries

 * Streaming video advertisers beware - not all subscribers want ads

 * Amazon takes on TikTok with personalised short video shopping feed

 * Marketing for an economically uncertain Christmas

 * Top marketing moments of 2022: Attention Seekers S2E6

 * TikTok reveals ‘What's Next’ for 2023: lessons from Burberry, Tampax and
   Channel 4

 * UK adspend trends for 2022: Meta’s e-commerce dominance is slipping

 * David Beckham’s esports company goes TikTok-first

 * Conversational marketing: the best asset for business visibility

 * Brits want brands to get political as cost of living crisis bites

PreviousNext


ANALYSIS



1-3 of 6

 * Unlocking performance techniques in broadcast media – without being creepy

 * Doin’ Good and disrupting the fizzy drink industry: Q&A with Alessandra
   Zehnder at Soulfresh

 * Why consumers are turning to influencers during the cost of living crisis

 * How Web3 can change the conversation on data

 * Four marketing trends for the holiday season

 * Money can’t buy you love – but can it buy you loyalty?

PreviousNext




ATTENTION SEEKERS PODCAST 



1-3 of 6

 * Airbnb: is performance marketing dead? – Attention Seekers News Short

 * Will the internet always be free? – Attention Seekers S2E5

 * Recession redemption: Attention Seekers S2E4

 * Transforming a social enterprise: what's the Big Issue? – Attention Seekers,
   S2E3

 * Web3: are we losing touch of reality? – Attention Seekers, S2E2

 * Taste credentials in marketing gone wrong – new season of Attention Seekers

PreviousNext


CASE STUDIES



1-3 of 6

 * How a powerful social media campaign rewrote the narrative for Down syndrome

 * Hydrow and Hivestack’s programmatic targeting for luxury fitness

 * Prioritising authenticity: how Elemis increased revenue through creator
   commerce

 * How TalkTalk’s laser focused direct mail campaign resulted in more
   conversions and less waste

 * How PensionBee reduced ad costs and boosted acquisitions with creative data
   insights

 * How a Latin American drugstore chain boosted revenue by 235% using
   location-based campaigns

PreviousNext


NEWS IN NUMBERS



1-3 of 6

 * Global adspend to grow next year to $741bn, but media price inflation drives
   the rise

 * Top 10 subscription services that Brits will cancel next year

 * Tech talent search: 27% of UK businesses are looking abroad and even making
   the leap to emerging hubs

 * Christmas ad tracker: who’s in tune with their brand?

 * Six in 10 SMBs will see static or slashed marketing budgets next year

 * Pinterest search trends reveal style ‘cheat sheet’ for 2023 marketing plans

PreviousNext


HOW TO...




HOW TO UNLOCK THE EUROPEAN MARKET WITH PARTNERSHIP MARKETING

The European market can open doors to lucrative opportunities, but understanding
cultural differences is a must. The solution? Partnerships.

1-3 of 6

 * How to make digital platforms more ‘human’

 * How to win more Black Friday customers with SEO

 * How to go viral on TikTok

 * How to implement data ethics for a competitive advantage

 * How to prepare a best-in-class strategy for Black Friday

 * How brands can navigate the challenge of fake followers

PreviousNext


CAMPAIGNS



1-3 of 6

 * JD turns entire storefront into giant arcade machine in London

 * Ronaldinho kicks off Pepsi social media and e-commerce drive with Foosball
   challenge in Dubai

 * ITV and Live Tech Games launch new game for World Cup

 * How many sheep does it take to win a World Cup?

 * Zoo goes wild for technology with audience engagement platform

 * Action for Children and The Kite Factory team up for annual Secret Santa
   campaign

PreviousNext


FACE TO FACE INTERVIEWS



1-3 of 6

 * Taking marketing measurement to the next level: Nick Reid, DoubleVerify

 * What do you meme? Monetising the creator economy

 * Frameworks of success for brands in the metaverse explained

 * Going in-house: Dale Fisher from Superbet on evolving brand and agency
   relationships

 * Sharing success: Farhad Divecha from AccuraCast on cross-border data
   consolidation

 * Sonic boom: Charlie Cadbury from Say it Now on the rise of actionable audio

PreviousNext


PMW MASTERCLASS



1-3 of 6

 * 6 steps to get the most out of Google Performance Max

 * Why brand lift should become your latest performance metric

 * How to transition to cookieless through trust-based transactions

 * How to improve your online influence using psychology

 * The 5 most important things you need to do to future proof your performance
   marketing

 * 5 reasons Google Shopping doesn’t work for some retailers

PreviousNext


PMW AWARDS 2022 WINNERS



1-3 of 24

 * Grand Prix winner: Essence for The International Olympics Committee

 * Breakthrough Growth and Innovation Award winner: Performics @ Starcom for
   Domino’s

 * Ethical/Sustainable Initiative winner: Sharethrough and Scope3

 * Performance Pioneer winner: Matthew Canner, Business Director, Starcom

 * Purpose winner: Tug for WWF

 * Mobile and App Marketing winner: Incubeta for M&S

 * Paid Search winner: Spark Foundry for Asda

 * Retail winner: Performics @ Starcom for Primark

 * Direct to Consumer winner: Precise TV for Decathlon

 * Lead Generation winner: Go Inspire Group for Talk Talk

 * Ad Tech Innovation winner: Specsavers with MG OMD

 * Partner and Affiliate Marketing winner: MediaCom and Awin for Boots UK

 * Data and Insights winner: Making Science UK for MrQ

 * SEO winner: Performics @ Starcom for Domino’s

 * Paid Social winner: Essence for The International Olympics Committee

 * Team of the Year winner: Essence

 * B2B winner: Performics @ Starcom for P&O Freight

 * E-commerce and Social Commerce winner: Rakuten Advertising and Student Beans
   for Weekday

 * Growth Marketing winner: Go Inspire Group for Lakeland

 * Influencer Marketing winner: Essence, Digitas and Saatchi & Saatchi for EE

 * Email Marketing winner: Flourish Direct Marketing for Samsung Gulf

 * Marketing Innovation winner: Essence for the International Olympic Games
   Committee

 * Integrated winner: SHC Digital for University College Birmingham

 * Performance Marketing Agency of the Year winner: Essence

PreviousNext





1-3 of 4

 * Remote Digital Growth Director. £40M Budget for Fast-Growth Brands

 * CONSULTANT | Business and Financial

 * Performance Marketing Manager

 * Content and Communications Consultant

PreviousNext

More Jobs

THE PERFORMERS



1-3 of 6

 * Numbers man Nick Reid on Musk, cheese and Italian B&Bs

 * Wannabe lawyer to laughing at LinkedIn's liars

 * One for the purists from Planning-inc's Stuart Russell

 * Move over Musk… it’s lucky man Dale Fisher at Superbet

 * Apple opt-outs, SEO jokes and jiggling money: Farhad Divecha, MD at
   AccuraCast

 * The genius behind the chaos: John Thornton, Innocent Drinks

PreviousNext


FROM OUR PARTNERS



1-3 of 10


 * ROUNDTABLE: HOW 2023 COULD CHANGE FINANCIAL SERVICES AFFILIATE MARKETING


 * READY, HEADSET, GO: SEVEN STEPS TO DEMYSTIFYING THE METAVERSE


 * MAKING AFFILIATE MARKETING THE FOUNDATION FOR COMMERCIAL SUCCESS


 * RUN PAST RETAIL MEDIA AT YOUR PERIL


 * LAST MINUTE CHRISTMAS SHOPPING TIPS: YOUR INVITE TO AN INTERACTIVE SESSION


 * DMEXCO RETURNS TO SET THE DIGITAL AGENDA


 * WEBINAR: THE POWER OF PARTNERSHIPS FOR MARKETERS


 * HOW TO MAXIMISE YOUR PAID SEARCH STRATEGY USING MODERN SEARCH


 * RAKUTEN ADVERTISING DEALMAKER EUROPE IS BACK


 * HOW TO TURBO-CHARGE THE EFFECTIVENESS OF YOUR PAID-SOCIAL CAMPAIGNS

PreviousNext








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