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SIX REASONS WHY ELLALINK NEW ROUTE IS A GAME CHANGER

02-03-2022





IT IS ALL ABOUT THE ROUTE

Since the deployment of the very first submarine cable system, the Atlantic has
been a challenging and competitive market to operate in. The ingenuity and
foresight of EllaLink’s founders has led us to take a different approach to the
traditional one, both with our choice of route and landing points, and also our
partners and way of doing business. Not only will our system bring the
continents of Europe and Latin America closer together, but it will also open up
a new corridor between China and Latin America. Our investment in the network,
on the design side and also in how we build and operate the system, will be
paramount to our success.

The six reasons we list below made EllaLink shortlisted for the 2019 Global
Carrier Awards – Best Strategic Subsea Route.



1. CREATION OF A NEW DIVERSE ROUTE

In the past, transatlantic submarine cable systems have typically taken a route
across the North Atlantic from Europe to Canada, New Jersey, New York and more
recently Virginia Beach. The primary focus of the EllaLink system is to offer a
diverse transatlantic path for those wishing to reach Latin America directly
from Europe, and vice versa. By selecting a subsea route across the South
Atlantic we have created a unique alternative that can also be used to increase
redundancy across large scale networks. EllaLink will also serve as a direct
link between the scientific research and education communities between the two
continents for our partners GEANT and RedCLARA.

The issue of diversity is well understood in submarine cable systems and
increasingly customers are citing diversity as the primary criteria when
selecting a cable route. Across the Atlantic for example, some of the main
hyperscalers elect to have upwards of 5 diverse routes within their networks. By
selecting alternative landing points, such as Sines in Portugal, the EllaLink
team has increased the choices for diversity. With new landing sites come new
cable stations, and green terrestrial routes, diverse from the congested paths
back to Lisbon. All these decisions help to build redundancy into our customers
end-to-end networks.

2. BRINGING TWO CONTINENTS CLOSER TOGETHER: A BREAKTHROUGH IN REDUCING LATENCY

The main benefit EllaLink is bringing to the marketplace is provision of the
first low latency coherent network between Europe and Latin America. Existing
fiber optic routes between the continents currently go via North America,
creating a much longer path hence imposing a large round-trip delay. Our primary
aim is to serve those not wishing to route via North America, and by doing so
EllaLink offers improvements in latency of around 50%. This will make a huge
difference to telecoms users in both continents.
The number one issue in the market that EllaLink addresses is the lack of a
high-speed and affordable connection between Europe and Latin America. The
vastly decreased latency that EllaLink offers will have a big impact on the
global IP market and on the enterprise IT delivery model. Software platforms are
very sensitive to transmission delay and this limitation has forced providers to
deploy their applications in data centers close to their end users. The dramatic
improvements offered by the direct EllaLink route provide an entirely new way
for the corporate world to define the architecture of their application layer
for companies present either in Europe/Asia or Latin America. Which in turn
creates a change in paradigm for data center infrastructure used for app
deployment. New business opportunities will arise from the direct connection
between Latin America and Europe allowing applications from each continent to
serve each other.

3. NEW SECURED LANDING IN PORTUGAL

On the dry side the system is also unique, with new landing beaches selected
such as Sines in Portugal. By landing to the South of existing systems EllaLink
avoids the congested areas of Sesimbra, Carcavelos and Seixal, and we have built
a new cable landing station in a site ideal for data center expansion - Sines.
By installing multiple Horizontal Directionally Drilled bore pipes we hope to
encourage other systems to land in Sines and help to create a new data center
park with diverse terrestrial routes to Lisbon, Madrid and Marseille. 2 x 50MW
solar plants are under development locally and it is our aim to see more green
power used in subsea systems.
On both sides of the Atlantic EllaLink will light redundant terrestrial routes
to key Points of Presence and as such we have invested heavily on secure routes
with good fiber, to be lit with state-of-the-art coherent technology. We focused
particularly on ensuring that the fibres and the routes selected fitted within
the wet plant design without degradation of the optical performance allowing for
a true PoP to PoP connection without regeneration on the beach.

4. OPENNESS AND NEUTRALITY – NOT ONLY WORDS, A TRUE PARTNERSHIP APPROACH

The concept of open and carrier neutral systems is not a new one, but the
politics and practicalities of offering a service that is truly open often
effects the products and pricing that we see in the telecoms marketplace. The
approach of the EllaLink team from the beginning of the project in 2012 has been
to offer an open access system, and our philosophy has always been one of
partnership. Working closely with our research and education colleagues to
address their specific low latency connectivity needs, ensuring that the service
we will provide to our anchor tenants, EMACOM and Cabo Verde Telecom, enables
them to connect and equip however they choose, and generally taking a
partnership approach to all the business we do.
We plan only to sell capacity on the express route between Portugal and Brazil,
and hence we are not competing with our anchor tenants for customers seeking
connectivity to Madeira, Mauritania or Cabo Verde. EllaLink are providing
services directly from PoP-to-PoP, and coming directly into our customers PoP’s
and cages ensures our neutrality. Perhaps an open collaborative approach is not
an innovative concept but an impressive one to see come to fruition, and we are
proud of the close partnerships we have put in place.  One of the main
challenges faced by smaller islands and communities is the difficulty they face
in securing telecoms connectivity. They typically have less demand and smaller
budgets which makes procuring dedicated fiber optic systems a challenge for
them. Throughout its conception, the EllaLink project scope encompassed ensuring
that where possible we offered a solution to such islands that exist along our
route. The team actively sought technical and commercial solutions which would
enable such countries to participate in the system, looking at shortening
branches where possible, and selecting optimum landings. Madeira, Cabo Verde,
the Canaries and Mauritania will all benefit from this approach and by
partnering early on in the project life we have been able to ensure that our
customers interests have been protected.

5. OPENING UP A CORRIDOR BETWEEN CHINA AND LATIN AMERICA

Our end-to-end network has been designed to maximize our onward connectivity and
the choice to provide secure and diverse routes to Marseille, for example, will
enable onward routes to Asia and the rest of the world. The EllaLink route
perfectly fits in with the recent increase in trading relations between Brazil,
the most economically dynamic country of LATAM, and the EU, and also with China
and the whole Asian continent. The latest data shows that, since 2005 the USA is
no longer the main trading partner of Brazil but has been overtaken by China and
the EU. In 2017, Brazilian exports’ main destination was China (22%), then the
EU (20%), and finally the USA (11%). The Asiatic hegemony on the global trade
and on LATAM will certainly continue to grow. Indeed, especially with new routes
like the EllaLink one, Asian countries will be able to connect their cables to
our data centers, for instance in Marseille, and thus, more easily reach Latin
America.

6. EXPLORATION OF A NEW SUBSEA ROUTE

By selecting a unique subsea route across the South Atlantic EllaLink have
commenced a new journey in marine planning. Much of the deep-water parts of the
system will be installed in areas that were not previously considered, and as
such our marine team have paid particular attention to the route planning.
Specific analysis of areas such as the Mid Atlantic Trench has been carried out
with engineers studying its seismic activity and comparing that to the
traditional North Atlantic routes. Using information such as that available in
the Iris database we were able to ascertain that the specific route selected for
EllaLink to cross the Mid Atlantic Ridge shows less risk of seismic activity
than the popular routes across the North Atlantic. In that respect the marine
survey activities to date have been fascinating, with additional runs and route
development performed on ‘virgin’ seabed to understand the engineering
challenges that lay ahead; see “EllaLeaks Series 1 Episode 1” for beautiful
survey footage from the hydrographic research vessel the OGS Explora.

From a marine perspective much more effort goes into systems that traverse new
seabed routes in advance of installation operations. During route development we
put in place a highly experienced dedicated marine team to work with our
supplier, Alcatel Submarine Networks, to select the best route to survey. And
following the survey to review the data and agree the best route and methodology
for burial. Additional survey runs and route development work was carried out in
key areas such as the Mid Atlantic Trench, and the approaches into Madeira and
Sines. The route into Fortaleza is congested and we have subsequently opted to
build a new beach manhole to approve diversity. The survey and marine operations
form about 30% of the project costs and hence are a significant investment.

SIX GREAT REASONS WHY ELLALINK WAS SHORTLISTED FOR THE BEST STRATEGIC ROUTE AT
THE 2019 GLOBAL CARRIER AWARDS.




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