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Submission: On August 20 via manual from CA — Scanned from CA
Effective URL: https://theharrispoll.com/
Submission: On August 20 via manual from CA — Scanned from CA
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Skip to main content A Stagwell Company * About * Careers * Contact Us * Search * Harris Quest * Solutions * Insights & News * Partners * Industries * Request a Demo Show Mobile Menu Featured Report The 2024 Axios Harris Poll 100 QuestAI Our AI-powered market-research tools can remove friction and increase impact, from transcription to translation and sentiment analysis. QuestBrand Our brand management tool offers real-time insight into thousands of brands so you can instantly analyze, act, and evaluate marketing campaigns and brand strategy. QuestCX Our powerful CX-focused software lets you ask the right questions, and empowers your brand to use the answers to strengthen customer loyalty and retention. QuestDIY Our AI-powered software takes the guesswork out of surveys, seamlessly building the most impactful questions for instant deployment all around the world. QuestIC Our AI-powered software drives confident decision making by connecting with customers in a tailored insight community built to support advanced research methodologies. Featured Case Studies Taco Bell: The Power Of Brand Reputation PRIME: The Light That Burns Twice As Bright… QuestBrand QuestBrand is an industry-leading brand management tool. It offers real-time insight into thousands of brands and hundreds of consumers segments, so you can instantly analyze, act, and evaluate marketing campaigns and brand strategy. Features Brand Equity Competitive Intelligence Conversion Funnel Brand Perception Market Segmentation Brand Trends Advertising Recall Advanced Analytics Additional Information FAQ Product Support Request a Demo Harris Custom Research Via advanced market research and analytical methodologies, we help your company go to market faster, manage its reputation, and measure your consumer’s needs. Harris On Demand Harris On Demand provides affordable, reliable data to answer your urgent questions. This cost-effective tool has been helping leaders refine their strategies for more than 20 years. Reputation & Corporate Strategy The Harris Poll’s Reputation & Corporate Strategy Practice provides the marketplace with a trusted source of business intelligence in an increasingly volatile and connected world. Thought Leadership Our Thought Leadership Practice helps clients build an industry-leading position. Featured Reports Brand Bowl 2024 Harris Poll COVID-19 Tracker Reports Our reports investigate how people are responding to our ever-changing world, exploring subjects ranging from the Super Bowl to TikTok. They analyze data from our public polling to provide actionable insights for marketers and business leaders. 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Apparel & Fashion Automotive CPG: Food & Beverage Financial Services Healthcare Home Care Personal Care QSR + Fast Casual Retail Sports & Entertainment Technology & Gaming Travel Harris Quest QuestAI QuestBrand QuestCX QuestDIY QuestIC Solutions QuestBrand Features Brand Equity Competitive Intelligence Conversion Funnel Brand Perception Market Segmentation Brand Trends Advertising Recall Advanced Analytics Additional Information FAQ Product Support Harris Custom Research Harris On Demand Reputation & Corporate Strategy Thought Leadership Insights & News Reports Social Impact Reports COVID-19 Tracker The Listening Project The Axios Harris Poll 100 The Great Awakening Report Series Industry Insights Consumer Insights Sports & Entertainment Inclusive Insights Platforms & Brands The Story Newsletter News & Events Briefs Case Studies Partners Media Ad Age Axios Crain's Chicago Business Fast Company Front Office Sports Grid Morning Brew Protocol TIME Yahoo Finance HealthDay Universities & Non-profits Harvard JUST Capital MacArthur Foundation The Milken Institute Industries Industries Apparel & Fashion Automotive CPG: Food & Beverage Financial Services Healthcare Home Care Personal Care QSR + Fast Casual Retail Sports & Entertainment Technology & Gaming Travel * About * Careers * Contact Us * Search * Twitter * Linkedin A Stagwell Company Request a Demo Close Form Harris Quest REQUEST A DEMO Conduct and analyze market research in real time with cutting-edge technology for modern researchers. Request a demo to see how our software can transform your business. HARD DATA. HUMAN TRUTHS. The Harris Poll is a global market research and consulting firm that provides the insights and digital tools needed to build a better tomorrow. Learn More Request a Demo Axios • Harris Poll 100 The 2024 Axios Harris Poll 100 Report Harris Poll COVID-19 Tracker In the News • Ad Age 20 Brands Catching Gen Z's Attention Right Now In the News • Morning Brew Consumers will pay more for American-made products, but inflation takes a toll: poll In the News • Fast Company Brands, you're doing Pride allyship wrong All News Insights Insights Read All Briefs Read All News In The News THE 2024 AXIOS HARRIS POLL 100 Harris Poll • Axios • May 22, 2024 Case Study • 1 min Read TACO BELL CASE STUDY Catherine Ake • August 15, 2024 Brief • 4 min Read AMERICA THIS WEEK WAVE 233 John Gerzema • August 14, 2024 In The News AXIOS VIBES: GEN Z, MILLENNIALS' SPENDING HABITS FUEL DEPENDENCE ON 'BANK OF MOM AND DAD' Courtenay Brown, Margaret Talev • Axios • June 30, 2024 In The News 20 BRANDS CATCHING BABY BOOMERS' ATTENTION RIGHT NOW Erika Wheless • Ad Age • July 31, 2024 Solutions HARRIS CUSTOM RESEARCH Learn More Harris Poll Custom Research Consulting provides you with verified, third-party data that you can trust. We’ve been conducting research for more than 60 years, and all of our insights are backed by the credibility of The Harris Poll name. You can count on our research-based consulting to provide you with accurate and trusted data to make key business decisions, avoid risk, and maximize growth. BRAND STRATEGY PRODUCT INNOVATION THOUGHT LEADERSHIP CORPORATE REPUTATION Introducing QuestBrand MAKE DECISIONS BASED ON DATA, NOT INSTINCT. The industry-leading tool for brand management Learn More QUESTBRAND QuestBrand is an industry-leading brand management tool. Our always-on platform collects critical brand and marketing data on your brand competitors and consumers so you can better segment and target your audiences, measure campaign effectiveness, and effectively market in the moment. BRAND INTELLIGENCE Discover how your company is perceived across target markets. Our platform delivers custom data on brand perception and the effectiveness of your conversion funnel, customer touchpoints, and marketing campaigns. This data is updated in real time, so you can instantly analyze your performance and make strategic decisions. CONSUMER INTELLIGENCE Every day, our platform surveys thousands of people around the globe, giving you immediate access to market insights. Our agile dashboard makes it easy to explore our data by hundreds of demographic and behavioral segments. As a result, you can target potential customers more effectively through campaigns and media buys. QuestBrand BRAND INTELLIGENCE FOR THE 21ST CENTURY Conversion Funnel Analysis Identify customer engagement and attrition at each stage of the purchasing process. Competitor Intelligence Chart how your brand is positioned in the marketplace against your competition. Brand Perception Develop a deeper understanding of how consumers perceive your brand to inform future brand positioning. Customer Touchpoint Evaluation Learn where consumers interact with your brand, and how that engagement impacts perception. Brand Equity Tracking Understand how your brand is viewed by consumers within the larger industry landscape via four leading and lagging metrics. Market Segmentation Group consumers into meaningful segments that allow for better knowledge and targeting of consumers. Request a Demo View Features WE’VE BEEN TRANSFORMING MARKETING AND CLIENT STRATEGIES FOR MORE THAN 60 YEARS. MAKE DATA-INFORMED MARKETING DECISIONS. QuestBrand gives you access to comprehensive brand, advertising, and marketing insights on thousands of brands and consumers in real-time. Learn More GAIN CREDIBLE, ACTIONABLE INSIGHTS. Harris Poll Custom Research helps you measure public opinion, develop go-to-market strategy, and strengthen your brand’s standing in our constantly evolving media landscape. Learn More ACCESS AFFORDABLE, RELIABLE DATA IN LESS THAN 48 HOURS. The Harris Poll On Demand team of opinion polling experts helps your company answer the urgent questions. Learn More LET’S WORK TOGETHER. Get in Touch KEEP YOUR FINGER ON THE PULSE. Subscribe to our newsletter for the latest trends in business, culture, and more.