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SERVICESPORTFOLIOProcessABOUT
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Watch the conversion rate optimization conference

SERVICESPORTFOLIOProcessABOUT
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SHOPIFY CONVERSION RATE OPTIMIZATION SERVICES

Contact us



OUR AWARDS & MENTIONS

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews







INCREASE THE CONVERSION RATE OF YOUR SHOPIFY STORE

Our ecommerce experts can provide CRO services that can help make it easier for
your customers to make a purchase decision. We offer UX/UI solutions that are
based only on analytics and user behavior data.

Using qualitative and quantitative data along with 12 years of professional
experience in CRO and UX/UI, we can identify user interface mistakes and create
a plan for conversion growth of your Shopify and Shopify Plus stores.

We know the full potential of Shopify and Shopify Plus platforms and all their
limits when it comes to website changes.


INCREASE THE CONVERSION RATE OF YOUR SHOPIFY STORE


CONVERSION RATE OPTIMIZATION AUDIT

The Shopify store audit is a comprehensive analysis of website usability
conducted by our experts in which they pinpoint less-than-perfect areas of your
site that can cause problems for users and give detailed recommendations for
handling them. You will get a growth plan with 30-50 recommendations on how to
get rid of the negative impact of UX design mistakes. You will also get a Data
Studio dashboard so you can control the main KPIs of your website by yourself.

Contact us




SHOPIFY CONVERSION RATE OPTIMIZATION: BOOST PACKAGE

The Shopify CRO Boost package is a service that improves the UX/UI of the site
gradually according to the recommendations of the CRO audit. We can create new
UX/UI solutions for the pages with mistakes, conduct AB tests (if needed),
control their implementation in the development phase, and measure the results
after new designs are implemented.

If you have an in-house development team, we can collaborate with them to
implement the new design mock-ups. If you don’t have a team, we can easily solve
this with our Shopify partners.

This way, you will be able to get the maximum conversion increase by eliminating
all critical interface mistakes.

Contact us



CONTINUOUS SHOPIFY CONVERSION OPTIMIZATION: SUBSCRIPTION

After we eliminate all the interface mistakes, we can start providing Continuous
improvement services. We can constantly provide support for your website by
optimizing it according to your new business needs or new trends in user
behavior on a subscription basis.

You can hire the services of our UX/CRO specialists by booking and prepaying at
least 40 hours every month. Every month, we can check the analytics, heatmaps,
feedback etc., as well as generate new hypotheses for optimization, conduct AB
tests, and create new UX/UI designs for you if needed. You can pay on a
time-and-material basis only for the hours that we spent on your project.

Contact us




SHOPIFY UX UI FROM SCRATCH: NEW STORE DESIGN

If the site needs an extensive redesign, we can create a new Shopify UX/UI
design for the whole project from scratch based on the user behavior data that
we obtained from the Shopify store audit. Or we can help you launch a brand new
online store to the market.

Contact us



OUR WORKS

Intertop: 55% increase in conversion

We have been working on the website design of a fashion retailer called Intertop
since 2018. In the first year, we started with a UX audit and a CRO Boost phase,
which led to a 55% increase in conversion.

In the second year, we started continuously improving the website which helped
increase their conversion rate by 10,5%. In 2021, our CRO services helped
increase their conversion by 8,7%.

View case

Solh: 25% increase in the number of orders

Solh is a premium women’s clothing brand that aims to accentuate every woman's
uniqueness, charm, and beauty. We got rid of all the critical mistakes on the
main pages, such   as the homepage, product cart page, and checkout page, and
started improving their interface gradually.

As a result, their efficiency increased by at least 25% on the checkout page and
by at least 128% on the cart page.

View case


Orner: The number of mobile transactions increased 1.5 times

ORNER is a manufacturer of housewares, office accessories, and goods for the
home and for the soul.

We have created a user-friendly and well-structured interface which includes all
the crucial information. The web store features easy navigation, clear catalog
categories, a structured product page, cart page, and checkout page that help
increase the KPIs of the project.

View case



OUR CLIENTS



View all

Let’s find and eliminate all the UX/UI issues in order to increase the
conversion rate of your Shopify store
Leave a request and our specialist will contact you and provide you some
consultation
Request for a consultation


THE SHOPIFY CONVERSION RATE OPTIMIZATION PROCESS

1. The CRO/UX Audit


  -  Analysis of business goals, the market, and target audience research

  -  Setting up marketing tools

  -  Analyzing data

 * Key Google Analytics metrics
 * Hotjar data (Crazy Egg, Plerdy, etc.)
 * Analyzing data  
 * UX heuristic evaluation
 * Technical parameters evaluation
 * Content quality analysis

  -  Best practices analysis

  -  Preparing a report with 30-50 hypotheses, screenshots, and detailed
recommendations

  -  Data Studio dashboard implementation.

We create dynamic dashboards and collect all the key performance indicators
(KPIs) in one place so that you can see the current data and track all changes.

  -  Preparing the research results in presentation format (if needed)

The audit is the first stage in Shopify conversion rate optimization where you
can decide to continue on your own with your in-house team or continue doing
business with us.

2. CRO Boost phase


The main purpose of this stage is to eliminate all the interface mistakes that
we found during the audit.

 * Prioritizing CRO/UX audit hypotheses. We use the PIE principle to prioritize
   the hypothesis. The acronym PIE stands for Potential - Importance - Ease.
 * Creation of the growth plan and dividing the work into sprintsWe divide all
   the scope of work into sprints which can take 1-2 weeks h. Before the
   beginning of each sprint, we should reach an agreement of what will be done
   according to priority and how long it should take.
 * UX/UI solutions creation
 * A/B tests if needed and if there is enough traffic
 * Supervision on the implementation of UX/UI solutions
 * Measuring the results before and after the redesign

3. Continuous improvement phase


We can also work on your project on a regular basis. You can hire the services
of our CRO specialists by pre-ordering 40 hours per month and to ensure the
effectiveness of your online-store. The following are what we usually provide in
this phase:

 * Continuous quantitative and qualitative data checks
 * Brainstorming of new business tasks from your side
 * Formation of new hypotheses and their prioritization
 * Updating the improvement plan
 * Creation of new UX/UI solutions
 * A/B testing if needed and if there is enough traffic
 * Supervision on the implementation of UX/UI solutions
 * Measuring the results before and after the redesign
 * Regular reports (on a weekly or monthly basis)


REVIEWS

“Diana and her team supported our team at Reply very well in delivering
personalization and conversion consulting to our enterprise customers and help
us top scale up our delivery. The Turum-burum team integrated very good into our
consulting team. Together we are working on delivering new optimization
hypothesis, a/b tests, personalization campaigns, results reportings, QA with
Optimizely and Adobe Target.”


Anian Leistner
MD & Partner at Portaltech Reply

“During a year of collaboration, we managed to eliminate most of the critical
errors both in the interface and in the logic of some of the site's functions.
This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR
checkout + 128%.”


Maks Havrysh
Head of eCommerce
at INTERTOP

“After redesigning the site, we managed to increase the transaction rate by
17.76%. In addition, the tracking issue has been resolved. So now, all
conversions and customer behavior are much easier to track.”


Elizabeth Korostashova
CMO DENIKA.UA

“Our team is working with the Turum-Burum team to develop conversion oriented
landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is
based around the APAC region) and ready to discuss projects even the ones that
are just in the ideas stage.

Looking forward to continuing working together.”


Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“I have been cooperating with the company for over 5 years. During this time,
more than one project was launched with the guys. I always seek advice and their
expert opinion. They are professionals in their field. I am grateful for the new
Techno Hedgehog site! It turned out really well.”


Artem Kravtsov
CTO at Techno Hedgehog

“Our team is working with the Turum-Burum team to develop conversion oriented
landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is
based around the APAC region) and ready to discuss projects even the ones that
are just in the ideas stage.

Looking forward to continuing working together.”


Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“The old Dobovo.com website is outdated both visually and functionally. A
decision was made about a radical redesign: a transition to a new platform and,
in parallel, a complete update of the interface. Work on the project proceeded
iteratively; all deadlines were met. The guys have proved their professionalism.
Site KPIs have improved significantly. We did not stop there and continued to
develop the project together with Turum-Burum.”


Dmitry Malakhov
CEO & Founder
at Dobovo.com

“Our team is working with the Turum-Burum team to develop conversion oriented
landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is
based around the APAC region) and ready to discuss projects even the ones that
are just in the ideas stage.

Looking forward to continuing working together.”


Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“We have already been working closely for 1.5 years. We did both the design and
development of the site with the guys. I liked the way they approached the
client, that they delved into the business, his pains and tasks, and responded
promptly to specific issues. They are always open to feedback and responsible
for the performance of any work.

Thanks to the development team, we have finally closed this painful question for
us. We recommend them 100%!”


Roman Yovenko
Project Manager
at Dicentra.UA

“Our team is working with the Turum-Burum team to develop conversion oriented
landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is
based around the APAC region) and ready to discuss projects even the ones that
are just in the ideas stage.

Looking forward to continuing working together.”


Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“Turum-burum - the guys made unique illustrations for the categories including a
tile with an interesting shape for the main menu. We thought out all the
transitions between the pages to the details. In addition, for a long time we
could not decide on a new format for the presentation of our swimsuits. In this
situation, they did not leave us in the dark and gave their expert advice on
this matter. So now, they look even more realistic than before.”


Oksana Kopanitskaya
Executive Director
at Juliette Lingerie

“Our team is working with the Turum-Burum team to develop conversion oriented
landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is
based around the APAC region) and ready to discuss projects even the ones that
are just in the ideas stage.

Looking forward to continuing working together.”


Frederic Chanut
Chief Innovation Officer In Marketing We Trust




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