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1. BRAND BOOK


Brand book


Our beginning



Our heritage



Our foundations

The evolution of our logo

Our mission



The goal that unites us

Tagline

Mission statement

Our brand values



Our customers



Our voice



What is a brand voice?

How our voice reflects our core values

What’s the difference between voice and tone?

Our messaging



What we do and why we do it

How our messaging reflects our core values

Messaging in action

Our visual identity



Reinforcing our brand through design

How our design reflects our core values

Key visual elements of our brand

Questions?


Contact the brand team



Brand book


OUR BEGINNING




 *  * 
    * FRONTIERS WAS FOUNDED IN
      
      2007 BY HENRY MARKRAM
      
      AND KAMILA MARKRAM, TWO NEUROSCIENTISTS FROM THE SWISS FEDERAL INSTITUTE
      OF TECHNOLOGY (EPFL) IN LAUSANNE, SWITZERLAND
      
      AND LAUNCHED IN NOVEMBER
      
      OF THE SAME YEAR AT THE
      
      ANNUAL SOCIETY FOR NEUROSCIENCE CONFERENCE.
   
    * 
      
   
    * 
   
    * 
    * THEY LAUNCHED FRONTIERS WITH A VERY CLEAR GOAL: HARNESS THE POWER OF
      TECHNOLOGY AND CREATE AN OPEN SCIENCE PLATFORM THAT ENABLES RESEARCHERS
      WITH PUBLISHING SOLUTIONS THAT ARE UNBIASED, FAST, EFFICIENT AND
      TRANSPARENT.
      
      
      
      
      AT THE FOREFRONT OF THE OPEN SCIENCE REVOLUTION, THEIR VISION TO EMPOWER
      RESEARCHERS IN THE SCIENTIFIC PUBLISHING PROCESS AND MAKE QUALITY SCIENCE
      FREELY AVAILABLE FOR THE BENEFIT OF HUMANITY, REMAINS RELEVANT TODAY .
      
      
      
      
      
      

 *  * 
    * 




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