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Skip to content * Home * Speaker * Schedule * Info * Sponsorship Proposal * Location * Feedback * Past Edition * The organizers * Newsletter * CONTACT US * * Menu * Home * Speaker * Schedule * Info * Sponsorship Proposal * Location * Feedback * Past Edition * The organizers * Newsletter * CONTACT US * * BUY NOW! * Home * Speaker * Schedule * Info * Sponsorship Proposal * Location * Feedback * Past Edition * The organizers * Newsletter * CONTACT US * * Menu * Home * Speaker * Schedule * Info * Sponsorship Proposal * Location * Feedback * Past Edition * The organizers * Newsletter * CONTACT US * * BUY NOW! MARKETING BUSINESS SUMMIT 2024 7° EDITION - MILAN, 15TH&16TH NOVEMBER SEO EDITION VERTICAL AND ADVANCED EDITION ON SEO | ONLY IN ENGLISH SEO EDITION 2024 | MILAN SPECIAL EDITION WITH INTERNATIONAL GUESTS SEO - CONTENT - AI MASTERCLASS ADVANCED SEO 15 & 16 NOVEMBER MILAN THE MARKETING BUSINESS SUMMIT 2024 WILL BE HELD IN MILAN IN NOVEMBER 15TH & 16TH AND WILL BE A VERTICAL EVENT ONLY ABOUT SEO! THE EVENT WILL BE ONLY IN ENGLISH. MARKETING BUSINESS SUMMIT TECHNICAL SEO EDITION Intensive, advanced, and hands-on workshops where you’ll have the opportunity to interact with speakers for advice and solve advanced technical doubts about SEO. Methodologies, techniques, case studies, and scientific practices on search engine ranking will be showcased. * 15 E 16 NOVEMBRE 2024 * 15 NOVEMBER: 9:00-13:00 / 14:30- 19:00 * 16 NOVEMBER: 9:00 -13:00 * Location: Hotel RAMADA MILANO * Digital Attendance Certificate * Course language: English - NO RECORDING WHY PARTICIPATE IN THE SEO 2024 EDITION? You will learn from case studies, examples, and immediately actionable advice from some of the world’s leading SEO experts. Unique talks that are neither theoretical nor marketing-focused. 90% of global searches occur on search engines. Understanding the techniques, how they work, and how to increase your online visibility is crucial! You will understand, IN A CONCRETE AND PRACTICAL WAY, how to leverage SEO to generate LEADS, SALES, and increase revenue. “An advanced journey through modern SEO!” ALGORITHMS LINK & DIGITAL PR MACHINE LEARNING TECHNICAL SEO LOCAL SEO SEO CONTENT CASI STUDIO TEST SEO & TIPS AN UNMISSABLE SEO EVENT 0 + ATTENDEES IN MILAN 0 + SPEAKERS 0 + EXHIBITORS 0 + MASTERCLASS SPEAKERS 2024 We have selected the best SEO speakers. International speakers to provide real and tangible case studies! LILY RAY VICE PRESIDENT OF SEO STRATEGY AT AMSIVE [FROM NEW YORK, USA] ARNOUT HELLEMANS SEO SPECIALIST [FROM AMSTERDAM, NETHERLANDS] CRAIG CAMPBELL SEO EVANGELIST [FROM GLASGOW, SCOTLAND] MARCO GIORDANO SEO SPECIALIST & DATA ANALYST CONSULTANT [FROM ZURICH, SWITZERLAND] LAUREN HENLEY DIGITAL PR CONSULTANT AT IMPRESSION [FROM PRESTON, UK] OMI SIDO SENIOR TECHNICAL SEO AT CANON EUROPE [FROM LONDON, UK] GIANLUCA FIORELLI SENIOR STRATEGIC AND INTERNATIONAL SEO CONSULTANT [FROM VALENCIA, SPAIN] SAMUEL SCHMITT FOUNDER OF THRUUU [FROM FRANCE] GUS PELOGIA SENIOR SEO PRODUCT MANAGER @ INDEED [FROM UK] REAL CASE STUDIES The speakers will showcase step by step replicable successful case studies in the field of SEO Previous Next OUR 3 MAIN FEATURES TOP SPEAKERS Most of the speakers have never attended other Italian events, so the only chance to meet and listen to them is to come to the Marketing Business Summit. TIPS Talks are all practical and based on the speakers’ professional experience-there is no self-promotional content. No one is interested in them. PRACTICAL CASE STUDIES The case studies and content of the speeches contain useful and replicable advice: they do not refer to mega-multinationals, which have budgets and resources that are far away from the majority of business realities. WHAT THEY SAY ABOUT US SEO EDITION PROGRAM NOVEMBER 15 & 16, 2024 Event in English without translation! * 1st DAY November 15, 2024 * 2nd DAY November 16, 2024 09.00 - ACCREDITATION - PLEASE ARRIVE WITH YOUR IDENTITY CARD MASTERCLASS ADVANCED SEO ARNOUT HELLEMANS 9.30 - 11.00 SEO IN PRACTICE - ADVANCED SEO Speech in English: * Javascript SEO auditing * Crawling and rendering * Site performance/ cwv * How to prioritise tech seo findings * How to assess the impact of tech seo in €€€ * How to communicate to C level and get tech seo implemented * Free and paid stack for tech seo 11:00 - 11.30 COFFEE BREAK COFFEE BREAK MARCO GIORDANO 11.30 - 13.00 ANALYTICS, CONTENT MANAGEMENT & SEO Speech in English: * Advanced SEO Auditing – Using GSC, GA4 and other data sources to drive SEO and business decisions * Content Management 101 – Measuring Decay/Finding Evergreen pages and preventing risk in SEO * Creating Robust Systems & Processes – Using BigQuery + other tools to create powerful SEO monitoring systems. 13:00 - 14.00 LUNCH BREAK PAUSA PRANZO LIBERA / LUNCH BREAK LILY RAY 14.00 - 15.30 STRATEGIC SEO Speech in lingua inglese / Speech in English: * What changed this year in SEO * AI Revolution – latest research * Outcomes of Google’s 2024 updates * SEO winners & what they are doing * The impact of forums on SEO * Google Discover tips & tricks 15:30 - 16.00 COFFEE BREAK COFFEE BREAK LAUREN HENLEY 16.00 - 18:30 LINK BUILDING + DIGITAL PR - BOOST FOR SEO Speech in English: Digital PR and Link Building at 2025 * Discovery – How to analyse audience, industry, traffic opportunities and your commercial goals, to identify the key areas where link building can have the most significant impact. * Strategy – How to turn the learnings from your Discovery phase into a solid strategy. Combining technical and business insights with the current news landscape creates a long-term strategy to drive links and referral traffic to those key commercial pages. While we plan how to drive external links to target pages, we also assess internal links and site architecture to maximise link equity. * Implementation – How to use a blend of planned and reactive techniques that drive backlinks to your target pages. * Reporting – Showing the impact of your link-building activity. 4° SPEAKER TOGETHER + 2° SPECIAL GUEST GIANLUCA FIORELLI OMI SIDO ARNOUT HELLEMANS LAUREN HENLEY MARCO GIORDANO LILY RAY 18.30 - 19:00 REAL TIME SITES ANALYSIS + Q&A Speech in English: * Real-time site analysis * Answering SEO questions * Advanced SEO TIPS NETWORKING SEO NETWORKING 09.00 - ACCREDITATION - PLEASE ARRIVE WITH YOUR IDENTITY CARD MASTERCLASS ADVANCED SEO CASE STUDIES SAMUEL SCHMITT 9.30 - 10.00 DOUBLING TRAFFIC: THE 3 SEO STRATEGIES THAT TRANSFORMED MY SAAS BUSINESS Speech in English: Discover the three proven growth strategies I implemented over the past 12 months on my SaaS website. These strategies not only doubled our traffic but also increased our conversion rate and attracted over 20,000 new users through the power of SEO. In this session, I’ll detail how to: – Create engaging and valuable free tools – Optimize bottom-of-funnel (BOFU) content – Leverage the power of topic clusters Join us for an in-depth look at these tactics and learn how to apply them for your own SaaS growth. CRAIG CAMPBELL 10.00 - 10.30 CASE STUDY BOMB Speech in English: Craig will show you a novel and truly incredible case study. Step by step you will discover mind-blowing SEO techniques to get results… bomb! GUS PELOGIA 10.30 - 11.00 HOW TO USE LLMS TO BUILD YOUR OWN ADVANCED SEO TOOLS Speech in English: Large language models are taking over SEO. There are a lot of simple and complex activities that can automated by combining LLMs and Google Colab, a Python notebook with tons of preinstalled packages. This means SEOs can run notebooks without writing a single line of code. On this talk, we’ll go through packages and algorithms to leverage and show step-by-step how to build unique tools for you use case. Use cases: * Map Related Pages at scale – Combining Screaming Frog, ChatGPT and Google Colab, extract vector embeddings and find related pages for thousands of URLs in minutes * Peak vs Worse Traffic – Find out when pages had their best and worse month just by uploading a sheet with all months. Then, you can analyse the reasons behind the change. * Content Decay – Look at content decay at scale, finding which pages are trending up or down over a long periods (as oppose to just do a before and after comparison). 11:00 - 11.30 COFFEE BREAK COFFEE BREAK ARNOUT HELLEMANS 11.30 - 12.00 HOW TO BUILD A BUSINESS CASE FOR CWV AND MAKE 50+ MLN EXTRA REVENUE. Speech in English: Arnout will share the story of how he developed a business case for improving Core Web Vitals (CWV) for one of the largest consumer banks in Europe. He will explain step by step how he aligned the impact of these improvements with the bank’s objectives, ultimately creating a strong business case with a projected impact of xx million euros GIANLUCA FIORELLI 12.00 - 12.30 FROM SETBACK TO SURGE: A POWERFUL SEO RECOVERY CASE STUDY Speech in English: Following a dramatic surge in organic visibility, this case study reveals how a website made a successful comeback after a Core Update. Dive into effective strategies to avoid common SEO missteps, learn how to pinpoint the true causes of traffic declines during major algorithm shifts, and discover the deeper meaning of quality beyond just content. SEO ROUND TABLE 12.30 - 13.00 SEO ROUNDTABLE AND Q&A SESSION NETWORKING SEO NETWORKING LOCATION MILAN HOTEL RAMADA - MILANO HOTEL RAMADA MILANO The Masterclasses will be held at the Ramada Hotel in Milan Address: Via Stamira d’Ancona, 27, 20127 Milano MI – November 15 & 16, 2024 WHERE TO ACCOMODATE WHERE TO EAT GET TO THE LOCATION CONTACT US Name & Surname Azienda Email Accettazione * I have read the terms and consent to data processing and newsletter subscription. SEND SOME PHOTOS FROM THE 2023 EDITION SPONSOR EDIZIONE 2024 Do you want to give visibility to your business? Do you want to be a Sponsor of one of the most innovative and modern events in Italy? Hurry up: send us an e-mail or fill out the contact form to request sponsorship ORGANIZED BY MAIN SPONSOR GOLD SPONSOR PARTNER BOOK YOUR TICKET NOW WHY DO YOU HAVE TO JOIN US? REAL CASE STUDIES Invest in your business and training with CONCRETE COMPETENCES and METHODOLOGIES from top INTERNATIONAL experts PRACTICAL TIPS You will learn practical TIPs that you can apply immediately to your business or corporate reality! NETWORKING Interact with speakers, sponsors and attendess and be influenced by the magical world of MBSummit * SCHEDULE * FEEDBACK * LOCATION * CONTACT US * BECOME A SPONSOR INFO&CONTACTS * +39 02 82955180 * info@mbsummit.it * 2024 15&16 november SEO Edition Facebook-f Twitter Youtube Instagram MAY 2025| Marketing Business Summit is a Registered Trademark – Copyrights © 2024 info@mbsummit.it – YourDigitalWeb P.iva 01527550196 – Privacy Policy – Cookie Policy SEO AGENCY DO YOU WANT SEO CONSULTING? YOURDIGITALWEB YOURDIGITALWEB SEO AGENCY DO YOU WANT SEO CONSULTING? YOURDIGITALWEB YOURDIGITALWEB SEO AGENCY YOURDIGITALWEB