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Tommy Hilfiger + Mercedes-AMG

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2024

Documento confidencial e conceitos e informações proprietárias - Todos os
direitos reservados a The Force 2024

01. Creative Concept

02. Pre-event

03. The Party

04. The Game




Creative Concept

Creative Concept

Mercedes Formula 1 Activation



Imagine attending a party where guests engage in an immersive game and are
ultimately rewarded with an incredible installation?







Step into the authentic world of Tommy Hilfiger and Mercedes in Formula 1: an
unforgettable experience where fashion and speed unite. A party entirely
inspired by the racetrack, capturing its essence and atmosphere while
maintaining elegance and originality.

Creative Concept

Mercedes Formula 1 Activation



SURPRISING

ICONIC

COOL

PRE-EVENT

Pre-event

Mercedes Formula 1 Activation



Race Challenge

Step into the virtual cockpit and feel the adrenaline of speed at your
fingertips! Play our thrilling online Formula 1 racing game and compete for a
once-in-a-lifetime experience. The winner will have the exclusive chance to win
a VIP suite at the next Formula 1 race, along with a ticket for themselves and a
guest to the after-party. Get ready to accelerate towards victory and live an
unforgettable experience in the world of Formula 1! Plus, the car and racing
gear will be personalized with elements from Tommy Hilfiger and Mercedes, adding
an extra touch of style and exclusivity to your racing experience.

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Pre-event

Mercedes Formula 1 Activation



Community





JOÃO GUILHERME





BRUNA MARQUESINE



FELIPE DRUGOVICH





ALEXANDRE BIRMAN


RUBINHO BARRICHELLO