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INVESTING IN THEATER

If you’re thinking about investing in Broadway, here are a few things you should
know. Broadway investing comes with many perks that can be extremely beneficial
for those looking to get involved in the theater industry. From being part of a
show’s developmental process to getting access to premium tickets and backstage
tours, investing in Broadway can be a great way to get insider knowledge and
insight into the industry. And of course, if the show is successful, investors
may see profits on their investment. So if you’re interested in learning more
about Broadway investing, read on for more information.
The first perk of investing in Broadway is that you get to be part of a show’s
developmental process. This means that you get to see a show from its inception
all the way through to opening night. You’ll be able to attend rehearsals, meet
the cast and crew, and get an inside look at how a Broadway show comes together.
This is a great opportunity to learn about the business of theater and to get a
feel for what goes into making a successful production.
Another perk of investing in Broadway is that you’ll have access to premium
tickets and backstage tours. This means that you’ll be able to see shows before
they open to the general public and you may even be able to get tickets to
sold-out shows. You’ll also be able to take backstage tours of the theater where
you can learn about the history of the building and see how the inner workings
of a Broadway theater operate. This is a great way to get an up-close look at
the inner workings of the theater industry.
If you’re thinking about investing in the entertainment industry, you need to
know about the potential for recouping your investment. Statistically, about 20%
of Broadway shows recoup their money, but if an investor loses money on four
shows, they may still make their money back on one successful show. Broadway is
a notoriously risky investment, but some shows do better than others. In fact,
according to Crain’s New York Business, “Wicked has not only thrived for 10
years, but it also has rewarded its investors with a return of more than
1,000%.”
Of course, not every show is going to be a Wicked-level success story. But if
you’re smart about which shows you invest in, you have a chance to make some
serious money. So if you’re looking to take a risk on Broadway, do your research
and pick your projects wisely. With a little luck, you could see a fantastic
return on your investment.
So you’re thinking of investing in the entertainment industry? Broadway is a
risky investment, but it can also be incredibly lucrative. Some people invest in
Broadway for the love of the arts. Some people invest for the chance of a big
return. Some invest knowing there is a good chance they will lose their money,
but they’ll get so much out of the perks that it pays for itself. Some invest to
enjoy the process and are happy getting some or all of their money back if the
show does well, or potentially much more if the show recoups its investment and
is profitable.


WHO CAN INVEST IN BROADWAY SHOWS?

Are you interested in investing in Broadway shows? The SEC has regulations to
help protect your investment. Here are the basics: an accredited investor, in
the context of a natural person, includes anyone who: a) earned income that
exceeded $200,000 (or $300,000 together with a spouse) in each of the prior two
years, and reasonably expects the same for the current year, OR b) has a net
worth over $1 million, either alone or together with a spouse (excluding the
value of the person’s primary residence). If you fit these criteria, Broadway
investing may be a great way to boost your portfolio.

While Broadway shows are mostly limited to those who are accredited investors,
there are investment groups and wealth managers that organize funds to invest in
shows. With the recent JOBS (Jumpstart Our Business Startups) Act, you can now
invest in other types of theatrical shows, including in the enormous
entertainment market of Las Vegas. The pioneer in Las Vegas (other than Bugsy
Siegel!) is a company called Fan Rebellion.




WHAT IS THE MINIMUM TO INVEST IN A BROADWAY SHOW?

If you’re thinking of investing in a Broadway show, most Broadway shows require
a minimum investment of $25,000 from their investors. However, some shows may
require less – as low as $5,000. Producers usually need to raise anywhere from
$150,000 to $250,000 or more in order to fund the production. You could
potentially team up with another investor and split the investment cost if the
minimum share for a particular show is too pricey for you to invest on your own.
For example, if a Broadway show requires investors to pay $25,000 per share,
some shows will permit two people to come in together and split that amount to
claim an investor share. Doing this could be a great way for you to still invest
in the show you’re interested in without having to bear the entire cost by
yourself.

You should be aware that most shows are funded by a large team of co-producers.
A show may have a total capitalization of $5 million to over $10 million, with
many co-producers who raise $500,000 each. The producers often split the profits
with the investors after the total investment has been recouped. If you are
looking to invest in entertainment, then this is something you should keep in
mind.



There are still options available to you if you’re not an accredited investor or
don’t have a lot of money to spend on an investment. You could look into
crowdfunding platforms that focus on Broadway and theater productions. These
platforms allow people to invest smaller amounts of money in exchange for equity
in the show.

There are very few established theatrical companies using the crowdfunding
platforms, but this one in Las Vegas is creating a diverse portfolio of
entertainment offerings and is allowing investors to start with as little as
$105.


WHAT IF I AM NOT AN ACCREDITED INVESTOR OR WANT TO INVEST A SMALLER AMOUNT?


HOW DOES SOMEONE GET TO INVEST IN A BROADWAY SHOW?

There are several opportunities every year to invest in a Broadway show, but
most of these investment opportunities are not advertised publicly and are
offered privately by lead producers to their inside group of trusted
co-producers and investors. Keep in mind that many investors and co-producers
connect through relationships, so getting to know lead producers is essential if
you want to get in on the action. Who knows, you might just end up with front
row seats to a Tony Award-winning show!


HOW DO I MAKE MY MONEY BACK IN THEATER?

You may be wondering how profits are distributed. Every show is different, but
the general idea is to pay the investors back first, and then all of the
producers share in the profits of a successful show. Broadway shows typically
have an “investor pool” and a “producer pool.” A profitable show will typically
split 50/50, with 50% going to the investor pool and 50% going to the producer
pool. The profits are then split within each pool based on the shares in each
pool.

If the show is not successful, you may lose your investment, or at least part of
it. Luckily, you should not be responsible for losses beyond what you invested.
But this is where you also need to make sure that you have good legal advice
before signing any agreements as an investor or producer.

Why Invest In Broadway?

There are many reasons why people invest in Broadway and theater year after
year. Here are some of the most common motivations:

 * To support the arts
 * Diversify a portfolio with high risk/high reward investments
 * Meet others with similar interests
 * Enjoy watching a show develop from beginning to end
 * Access to VIP events, Opening Night tickets, and more
 * Eligibility to receive a Tony Award

Each investor has different reasons for putting money into Broadway, but all are
united by their love of theater. Investing in Broadway is a unique and exciting
way to show support for the arts while also potentially earning rewards.


HOW LONG DOES IT TAKE TO MOUNT A SHOW?

It typically takes between four and six months to mount a show in Las Vegas.
This includes time for planning, coordinating, rehearsing, and opening night.
There are a lot of moving parts that need to come together in order to make a
successful production, so there isn’t much room for error.
But there is more to the process than physically making the show happen. You
need to have enough time to market your show, so you can sell advance tickets.
The window for advance-marketing is constantly changing, especially in Vegas,
which relies on tourists from all over the world. The pandemic has made
potential ticket buyers wary of purchasing too far in advance, because they have
experienced many shows and concerts (and flights!) getting canceled due to
Covid-related concerns. At the time of the writing of this article, the trend is
for most ticket sales to happen in the three weeks preceding the date of the
show.
There are a myriad of other factors that will affect the date of an opening
night, including seasonal tourism and the schedule of celebrity performers (if
applicable).


THE PERKS!

Let’s face it, this is why you are investigating this investment opportunity!
Theatrical investing brings many perks, many of which are arguably worth the
cost of losing your investment, in the event that the show is not successful.
Common perks include:

 Opening night and preview tickets

Access to VIP house seats

Opening night party

Rubbing elbows with the show’s celebrity stars

 Rights to invest in Broadway tours and cast recordings

Meet-and-greet with the cast

 Exclusive merchandise

 Getting the title of “Tony-award-winning producer”

Great networking opportunities

Getting an inside view of the entertainment community and how shows are made

If you are ever interested in investing in a Broadway show, there are great
resources out there, whom we’d love to connect you with. Feel free to contact us
for more information!


YOU CAN GET IN ON THE FUN

If all of this intrigues you more than it scares you, and you want to learn how
you can dip your toe in the water as a Vegas producer, then check out Fan
Rebellion. As a fan-owned live production company, they are allowing investors
to participate for very small amounts of money.


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