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 * Home
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SAP Sales Cloud
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SAP SALES CLOUD SOLUTION


By truly understanding customers, you can improve sales engagements and build
lasting relationships.
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Try now



Bring out the best in your business with SAP Business AI solutions.


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DELIVER EXCEPTIONAL SALES EXPERIENCES

By tapping into a 360-degree view of every customer and interaction, your sales
organization can deliver customer-centric sales engagements, leading to
increased revenue and lifetime loyalty.

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Let your sales organization spend more time building relationships and engaging
with customers. With the SAP Sales Cloud solution, you can streamline and
automate critical selling processes and empower sellers with AI-based
recommendations.

 * Cloud deployment
 * Unified view of customers
 * Optimized mobile selling experience
 * AI-driven insights, recommendations, and analytics
 * Embedded generative AI highlights and summarization

Watch the video 
Read the solution brief 


SAP SALES CLOUD AND GROW WITH SAP


Premium subscriptions for GROW with SAP will include access to SAP Sales Cloud.


Read the announcement


SEE HOW CUSTOMERS ARE SUCCEEDING WITH SAP SALES CLOUD

Customer stories

Customer reviews

50% less time spent on contract creation

Hear how energy provider MVV Enamic digitalized quotations and streamlined sales
CRM processes.



Read the customer story 
100% growth in five years

Discover how having the right information available at the right time is
supporting business growth for Pregis Packaging.



Watch the video 
42% of sales processes automated

Find out how Topcon provides real-time data across the enterprise with one
scalable, standardized, sales automation solution.



Read the customer story 
360-degree view of customers

Learn how customer-centric engagements helped URSA strengthen customer
relationships and improve sales performance.



Read the customer story 
Delivering quality customer experiences

Find out how hydraulics company Bosch Rexroth nurtures relationships with
customers across the globe.



Watch the video 
Streamlining sales to deliver homes faster

Discover how home developer FingerHaus improved customer understanding to
accelerate sales.



Read the customer story 
Strengthening customer loyalty

Learn how faucet brand Moen prevents channel conflicts and provides a smooth
customer experience.



Read the customer story 
One unified source of sales information

See how a 360-degree view of customer interactions helped Stabilus improve
strategic collaboration across sales teams.



Read the customer story 


With the integration of SAP Sales Cloud and SAP ERP Central Component using SAP
Integration Suite, the 360-degree customer view has been useful for the sales
department and also for customer service.

Verified user

CRM admin in the construction industry

Read the TrustRadius review 
SAP Sales Cloud is incredibly beneficial for businesses due to its use of a
pipeline analogy to manage tasks, detect and address potential process issues,
and automate various tasks. This automation includes intelligent sales
prioritization, guided selling, improved sales forecasting, and more.

Verified user

Quality analyst in the software service industry 

Read the TrustRadius review 
Intelligence built into its technologies.

Verified user

Team leader in the retail industry

Read the G2 review 
Amazing CRM system for business management.

Verified user

Manager in the financial services industry


Read the G2 review 


SAP SALES CLOUD IS RECOGNIZED WITH INDUSTRY AWARDS




BUILD A BUSINESS CASE

A fresh approach to B2B sales and service

Explore the challenges that sales and service leaders face today, and the
capabilities needed to transform how they sell and service their customers.

Read the report 

Future-proofing B2B sales

Discover the critical capabilities required to adapt to the speed of product
innovation and rapidly changing customer expectations.

Read the white paper 

Shaping the future of sales and service

Fuse intelligent customer experience (CX) with a long-lasting CX strategy,
catering to contemporary demands while upholding brand promises.

Watch the video 


SEE WHAT ANALYSTS ARE SAYING ABOUT SAP SALES CLOUD

Modern B2B selling

Explore how the B2B sales CRM process is evolving. This report considers
forward-looking sales automation trends and looks at three essential building
blocks that help you modernize your workflows for success.

Read the report 


FREQUENTLY ASKED QUESTIONS


HOW CAN I USE AI TO IMPROVE FORECAST ACCURACY WITH SAP SALES CLOUD?

SAP Sales Cloud can help you improve forecast accuracy, identify at-risk
opportunities, and increase win rates with embedded AI that provides
recommendations on what tasks or interactions should be performed to increase
forecast accuracy. The embedded AI performs continuous correlation analysis to
identify links between seller behavior, opportunity win rate, and other complex
variables. This allows sales managers to assess forecast accuracy and model
various potential outcomes with data-driven analysis of propensity to close.


HOW CAN I IMPROVE MY CONSUMER PACKAGED GOODS RETAIL EXECUTION STRATEGY WITH SAP
SALES CLOUD?

SAP Sales Cloud includes specialized "perfect store” functionality to help you
create retail execution action plans, optimize visit logistics, and improve the
efficiency of on-site activities. Dynamic visit surveys and planograms guide
retail execution activities while unifying store audit information to enable
continuous improvement of retail execution at each location. Unified KPIs
provide insight into year-over-year improvement and can be used to improve
resource allocation, execution strategy, and store performance across extended
distribution networks.


CAN I IDENTIFY B2B BUYING JOURNEY INSIGHTS WITH SAP SALES CLOUD?

SAP Sales Cloud can help you identify actionable customer insights by
centralizing critical data for a full view of each account. Embedded sales
intelligence surfaces critical data automatically and enables real-time
exploration of the customer journey through each stage of the sales pipeline.
Meanwhile, intuitive visualizations can provide valuable buying journey insights
and help business users identify and proactively solve sales process breakdowns.


WHAT IS GUIDED SELLING WITHIN SAP SALES CLOUD?

B2B selling has become increasingly complex, and leading organizations are
helping sales teams improve outcomes by providing prescriptive guidance for
opportunity progression. Guided selling functionality within SAP Sales Cloud
provides a framework to help you understand and respond to customer needs with
an interactive, value-driven approach that's shaped by real-time data.


DOES SAP SALES CLOUD USE AI FOR DYNAMIC VISIT PLANNING?

Yes, organizations can leverage dynamic visit planning functionality within SAP
Sales Cloud to help reduce overhead and improve efficiency of store and site
visit logistics, scheduling, and routing. Embedded intelligence utilizes
real-time and historical data to dynamically optimize how and when field sales
and retail execution staff visit customer locations.

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