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    * Research & Intelligence
    * Real-Time Decisioning
    * Measurement

 * Use Cases
    * Buyers & Specialists
    * Networks
      

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Location intelligence
for out-of-home.

Mira provides real-time crowd analytics tailored for the out-of-home channel.

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ACCESS YOUR DIGITAL AUDIENCES IN PHYSICAL SPACES

Mira measures the interests and demographics of real-time crowds of people in
physical locations.

By processing more than 3 billion mobile location events per day, our crowd
analytics platform can filter, aggregate, and measure digital and mobile
audiences in arbitrary geographical locations.

Explore the platform


BUILDING BLOCKS

There are 3 components of our platform that drive each use case.

RESEARCH & INTELLIGENCE

Data licensing, visualization, and research for location-driven insights across
US markets from any vendor.

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REAL-TIME DECISIONING

Mira measures and quantifies crowds around locations in real-time based on their
interests and behaviors.

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MEASUREMENT

Leverage our data to measure and attribute web conversions, foot traffic, brand
recall, television tune-in, and more.

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TAILORED FOR OUT-OF-HOME

We built our platform specifically for the out-of-home channel.

Mira provides the real-time and historical data layer for the out-of-home
industry to plan, execute, and measure campaigns.

BUYERS & SPECIALISTS

Enrich your media buys with audience data. Choose the best inventory for your
audience. Deliver the right message to the right real-time crowd.

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NETWORKS & SUPPLIERS

Increase the value of your inventory by enabling it to be real-time addressable.
Respond to RFPs with confidence.

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DIGITAL MARKETERS

Access your digital audiences in the physical world. Push the tenets of digital
and RTB into out-of-home.


OTHER USE CASES

Our audience data infrastructure generalizes well to multiple use cases and
provides industry-leading scale.

RETAIL

Plan where your next brick-and-mortar location should go. Analyze your in-store
audience in a digital context.

REAL ESTATE

Quantify the intagibles, spot trends early, and find look-alike neighborhoods
based on demographics and interests.

SMART CITIES

Understand how different types of people move over time. Analyze changes in
neighborhood demographics.

FINANCE

Incorporate real-time movement signals as an indicator of asset performance.


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Want to learn more?

Email info@mira.co for general requests or sales@mira.co for sales requests.


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