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Marovino Branding

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 * 416.503.0676
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OUR CREATIVE VISUAL SOLUTIONS HELP YOUR PRODUCT STAND OUT IN A SEA OF SAMENESS
TO MAXIMIZE BRAND GROWTH AND EQUITY.


FIRST IMPRESSIONS. LASTING IMPRESSIONS. BRAVE, STRATEGIC THINKING AND EMOTIVE
STORYTELLING CREATE ENDURING RELATIONSHIPS WITH YOUR CONSUMERS.


WE CREATE MEMORABLE AND MEANINGFUL FIRST IMPRESSIONS WITH PIERCING CLARITY AND
EMOTIVE STORYTELLING…


THINK OF US AS A MATCHMAKER. FOR CLOSE TO 40 YEARS WE HAVE CONNECTED THE BRANDS
WITH THE HANDS, HEARTS AND MINDS OF THEIR CONSUMERS.

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RESEARCH


DESIGN


V-SHOPPER

ATTENTION-TRACKING TECHNOLOGY HAS REVOLUTIONIZED THE FIELD OF PACKAGING DESIGN.


GROW YOUR BRAND WITH CONFIDENCE USING VIRTUAL STORE RESEARCH

In this video, we delve into the advantages that marketers can gain when they
opt to collaborate with design agencies employing shopper analytics to shape and
enhance their packaging designs.

Here at Marovino, we harness the power of our V-Shopper technology to aid brand
owners in seamlessly incorporating critical design metrics such as Visibility,
Engagement, and Purchase Conversion into their design processes.

This strategic approach empowers them to fine-tune their packaging designs and
set well-defined, quantifiable performance standards before the product’s
launch. By doing so, we eliminate the uncertainty associated with selecting a
design for market release and instead rely on valuable consumer feedback to
inform our decision-making process.


We use Attention Tracking to view how shoppers shop a category, which brands
they notice first and which brands get better purchase conversion. This enables
us to develop the right design language to maximize findability, build affinity
and influence trial.

Learn about V-Shopper


OUR THINKING

…ON DESIGN ANALYTICS


V-SHOPPER: SHOPPER ATTENTION TRACKING ASSISTS PACKAGE DESIGN STRATEGY



A study published in the Journal of Food Products Marketing (21 May
2016), recognizes Visual Diagnostics’ Attention-Tracking methodology as “an
emerging technique to improve the study of in-store shopper behavior and
decision making.”

Read it V-Shopper: Shopper Attention Tracking assists Package Design Strategy


PURCHASE INTENT VS. PURCHASE CONVERSION



Using only consumer purchase intent data to predict new product success is
fundamentally flawed. New product concept research focused on consumer purchase
intent is not an accurate enough way to predict new product success for 4
fundamental reasons.

Read it Purchase Intent vs. Purchase Conversion


DESIGN PORTFOLIO

PERFORMANCE-DRIVEN PACK DESIGN


LESLIE STOWE


MORE FAMILY BRANDS


HOLIDAY SNACKS


DARE BEAR PAWS


CLUB HOUSE SPICES


GENUINE HEALTH BRANDS


CLOROX DISHWASHING DETERGENT


BARISTA COFFEE LIQUEUR


ICEBERG VODKA


KING’S CROWN GROOMING PRODUCTS


MAPLE LODGE FARMS


CLUB HOUSE WET RUBS


CLUB HOUSE DRY RUBS


NOOD SNACKS


DARE BRETON CRACKERS


CLUB HOUSE ORGANIC SPICES


WESTPORT MINERS BLACK


WESTPORT GREEN FERN


OUR THINKING

…ON DESIGN STRATEGY


VISUAL BRAND EQUITY & PACKAGE DESIGN PITFALLS



According to research from Perception Research Services, “It is far easier to
damage a brand than to grow it via packaging design. In fact it’s about twice as
likely, as approximately 20% of new packaging systems drove declines in
purchases from the shelf – as opposed to the 10% that drove sale increases.”

Read it Visual Brand Equity & Package Design Pitfalls

Marketers and Brand Owners


PACKAGING DESIGN INFLUENCING THE FIRST MOMENT OF TRUTH

80% of purchases in store and online are of products consumers see in the first
ten seconds.

For your products to be part of that 80%, you need to have a packaging design
that not only captures the attention of the consumers but also has the right
message and branding that will keep them selecting your brand every time.

At Marovino, we have over 30 years of experience with packaging design of global
brands and in this ebook, we share our tips and strategies in packaging design
that has helped our global clients increase brand awareness, market share and
sales.

In this ebook, you will learn:

How shopper insight helps in informing the factors that influence visibility
when designing packages

What it takes to develop distinct brand assets and how to position them on the
package

How to get the message right and how to get it read

Through Case Studies of global brands, you will learn what sets them apart. And
yes, it goes beyond picking colors for their brands

Download Ebook Now


Book a FREE 30-Minute Strategy Call with our Creative Director to get started on
your branding and packaging design needs.


Book a Strategy Call




FOOTER

2275 Lakeshore Blvd W. Suite 201
Toronto ON Canada M8V 3Y3

416 503 0676
info@marovino.com
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