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BINOM DOCUMENTATION

   
 * Product
 * Price
 * Changelog
 * Blog

   
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CREATING A NEW CAMPAIGN

 * Main settings
 * Advanced settings
 * Traffic distribution
 * Video

To create a campaign, click Create on the Campaigns tab.




MAIN SETTINGS

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NAME

Name your campaign. You can also click the round icon at the end of the field
and choose the color for your campaign. Colors help you quickly filter your
campaigns (#red #orange #yellow #green #cyan #blue #darkblue #violet #pink
#brown #grey):




GROUP

Select a group for your campaign. It’s convenient to group campaigns by
verticals, countries, and type of traffic. You can also create a new group by
selecting Add new in the group list. Once you save your campaign, the new group
will be created with the campaign in it.




TRAFFIC SOURCE

Select the traffic source. You have to add it in advance on the Traffic Sources
tab. (more...)


CPC / CPM / CPA

Specify the payout method and cost per click that you pay to buy the traffic.

CPC — cost per click
CPM — cost per 1000 clicks
CPA — cost will be assigned with conversion (when the traffic source Postback
URL is triggered)

If your traffic source sends cost info in the link, check the Auto box (more
info).

If you select CPA and check Auto, the conversion payout will be multiplied by
the Payout % in this campaign, producing the cost of the click (revshare mode).
Please note that in this case it is required that the postback from the traffic
source gets triggered (this can be affected by the Postback % and S2S postback
mode settings).

You can also select the currency and Binom will automatically convert the cost
to dollars according to the Central European Bank exchange rate.


HIDE REFERRER

Hide your landing page from the offer network. If you don't use custom scripts
to substitute the referrer, we recommend you select Meta Refresh. (more...)


DOMAIN

Select a domain your Campaign URL will be generated on.


TYPE OF DISTRIBUTION

Here you can choose the traffic distribution method:

Normal Rotation — a completely random choice of route based on weights of the
path/landing/offer
Smart Rotation — smart distribution of clicks based on uniqueness and user
conversions on the path/landing/offer
Fix On — fixing a user on a certain path/landing/offer



СAMPAIGN URL

A link you will send your traffic to. It’s generated after saving the campaign.
It contains all tokens configured for the traffic source.




ADVANCED SETTINGS

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TRAFFIC LOSS

The percentage of traffic loss for a campaign. When working with a traffic
source a certain percentage of traffic gets lost on the way to the tracker. The
traffic loss can significantly vary by country. You can specify the percentage
in the traffic source or for each campaign. The default value is the same as in
the traffic source.
It's calculated as follows:
new CPC = CPC / ( 1 - ( losses / 100 ) )


POSTBACK %

You can specify a percentage of postback to be received by the traffic source
(from 0% to 100%). For example, if you specified 50% in the Postback % field and
had 1000 conversions, then the traffic source will get the postback about 500 of
them.
Postback % specified in the campaign settings overrides Postback % specified in
the traffic source settings.


PAYOUT %

You can specify a percentage of payout from CPA conversions to be received by
the traffic source (from 0% to 100%). For example, if you specified 50% and got
$10 per conversion, then the payout to the traffic source will be $5.


LEADS APPROVAL (EXPECT APPROVE)

The expected confirmation rate (from 0% to 100%). It's used in the E-commerce
status scheme. (more...)


S2S POSTBACK

This is the individual Postback URL to send conversions to the traffic source or
some additional services. Open Advanced Settings of your campaign and paste the
postback link into this field. By default, the traffic source postback works (if
it's specified).


 * Parameters to transfer through S2S
   
   * Token Description {clickid}Click ID {user_id}User ID {campaign}Campaign ID
     {campaign_name}Campaign name {path_name}Path name in campaign
     {rule_name}Rule name in campaign {campaign_key}Campaign key
     {trafficsource}ID of the traffic source {trafficsource_name}Name of the
     traffic source {externalid}Traffic source token External ID
     {clickcost}Click cost {domain}Campaign domain {lander}Landing ID
     {referer}Click referer {time}Click time {htime}Encrypted click time
     {device_name}Device marketing name {device_brand}Device brand
     {device_model}Device model {browser_name}Browser name
     {browser_version}Browser version {resolution}Display resolution
     {os_name}User's OS {os_version}OS version {country}User's country
     {country_code}Country code {language}Browser language {city}User's city
     {isp}ISP {ip}IP address {user_agent}Browser's user agent {offer}Offer ID
     {payout}Payout {referer}Referrer {t1}, {t2}, {t3} ... {t10}Traffic source
     tokens (1, 2, 3 .. 10) {event1}, {event2} ... {event10}Events (1, 2, 3 ..
     10) {tName:NAME}Traffic source tokens by name ({tName:zoneid})


APPEND TO LANDER’S URL

Adds the given list of parameters to all of the campaign’s landings. All tokens
are available.


APPEND TO OFFER’S URL

Adds the given list of parameters to all of the campaign’s offers. All tokens
are available.


APPEND TO URL

Adds specified parameters to the Campaign URL.


CAMPAIGN KEY

Allows you to change or specify the end of your campaign link. (more...)


LP PIXEL

A code for the landing page that allows you to send the traffic directly to the
landing page, bypassing the tracker. (more)


JS PROTECTION

A code for the landing page that allows you to send the traffic directly to the
landing page and change it with campaign's settings. (more)


OFFER OPTIMIZATION

Setting for optimizing offers weights in paths. (more)


TRAFFIC DISTRIBUTION

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Now it's time to choose the traffic path. Click Lander and select the landing
page in a new window. If you want to work with a direct link to the offer, just
click Direct.



You can select the offer the same way: click Offer and select it in the window.
Click Direct URL if you want to send traffic to a URL. Click Campaign if you
want to send traffic to a campaign. When sending clicks to another campaign it
gets all the relevant tokens as well.

Also, you can add a new landing page or a new offer while you're on this page
(New Lander and New Offer buttons respectively). Click Add Path if you want to
add one more path to your campaign.



When finished, click Save at the top of the page.


VIDEO

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