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‘Stay the hell away from our kids’: Minister slams nicotine pouches, seeks
regulation
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Health


‘STAY THE HELL AWAY FROM OUR KIDS’: MINISTER SLAMS NICOTINE POUCHES, SEEKS
REGULATION

By Katie Dangerfield Global News
Posted March 20, 2024 2:51 pm
Updated March 22, 2024 10:41 am
3 min read

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2:03 Holland warns tobacco companies to ‘stay the hell away’ from kids
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WATCH: Minister of Health Mark Holland warns tobacco companies to ‘stay the hell
away’ from kids – Mar 20, 2024
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Canada’s health minister, Mark Holland, delivered a powerful message on
Wednesday to tobacco companies attempting to market nicotine pouches to
children: “Stay the hell away from our kids.”

Speaking to reporters in Ottawa, Holland argued that flavoured nicotine pouches
are attracting young Canadians into a dangerous addiction and emphasized the
need for stringent regulations to protect the youth from the harmful effects of
tobacco products.

“I am seeking authority to restrict products so they are solely for the purposes
of cessation,” he said. “We shouldn’t see flavours that are targeting kids,
flavours like ‘Winter Berry Splash,’ Tropical Fruit,’ or whatever, that they’re
putting out there. We all see through it, we know what the intention is, and
it’s over.”

“Whatever dark corner the tobacco industry crawls and creeps into to go after
our children, whatever loophole they think they can find, they will meet me like
an iron wall.”

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Nicotine pouches, positioned between the upper lip and gum, resemble
Swedish-style snus but lack the tobacco leaf. They are typically used as a
smokeless alternative to traditional tobacco products.

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On Oct. 12, Health Canada approved the sale of flavoured nicotine pouches from
Imperial Tobacco, called Zonnic. According to the press release from the
company, the product is a pouch that can help adult smokers quit by delivering
nicotine to the body.

Eric Gagnon, vice president for legal and external affairs at Imperial Tobacco
Canada, told Global News in November 2023, he believes it’s “unfortunate” that
nicotine pouches are being targeted, as the company has demonstrated to Health
Canada that it helps adult smokers quit.

He believes if there are more regulations added to the nicotine pouch than
“adult smokers are going to be the ones who are going to pay the price.”

4:30 Health Matters: Concerns raised about nicotine pouches
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However, Holland argued that flavoured pouches serve no purpose in aiding adults
to quit smoking. He said he firmly believes that these products only serve to
entice children into tobacco use.

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“When it comes to cessation we want to see innovation, we want to see products
that are going to get people off of nicotine and off of tobacco,” Holland said.
“But that isn’t what happened. The tobacco industry, yet again, used a loophole
to try and create innovation in the space of cessation… to create a brand new
line of products that addicts, particularly kids products that are deadly to
their health.”

He expressed his concern and emphasized the urgent need for immediate
restrictions on flavoured pouches. He added that the only acceptable flavour
should be aimed at promoting smoking cessation.

He said he has written the provinces and territories to work with them on this
regulation, which he will seek to do “imminently.”

Holland is also seeking authority over the marketing of nicotine pouches and
ensuring they are sold behind the counter.

“Before any marketing goes out the door, that marketing comports with the
approved intent of the product,” he said. “It is reprehensible to me that the
tobacco industry after being approved for a cessation product, would be putting
out ads and information to try and addict kids.”

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