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Effective URL: https://www.oenmagazine.com/over-700-rise-in-businesses-using-tiktok-to-tempt-new-hires?utm_campaign=Indeed%20Customer%20Cam...
Submission: On June 06 via manual from IE — Scanned from GB
Effective URL: https://www.oenmagazine.com/over-700-rise-in-businesses-using-tiktok-to-tempt-new-hires?utm_campaign=Indeed%20Customer%20Cam...
Submission: On June 06 via manual from IE — Scanned from GB
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Manage SettingsAllow Necessary Cookies & ContinueContinue with Recommended Cookies * * * * Home * News * Features * Products * Advertise * Register * Contact * Login Posted to Industry Comment on Wednesday, February 8, 2023 Share: 2 minute read OVER 700% RISE IN BUSINESSES USING TIKTOK TO TEMPT NEW HIRES The battle to reach candidates in a tight labour market has sparked an eight-fold rise in the number of companies using TikTok as a hiring platform. Socially Recruited, a social media recruitment platform, says 11% of clients were using the site to place job ads in January 2022 but this had risen to 92 per cent a year on — a 736 per cent increase. The share of applications being received through the site has also increased by 723 per cent — climbing from 0.85 per cent of applications in January 2022 to 7 per cent, 12 months down the line. Among the companies using it are department store Harvey Nichols, Amazon and high street retailers like Superdrug, restaurant chains KFC and Nandos and supermarket Morrisons. TikTok is expected to have 16.8million UK users by 2024 and is still experiencing explosive growth around the world. Last October the company revealed a 477 per cent rise in turnover for 2021, with the UK and Europe accounting for more than 80 per cent of total revenues. The rise of TikTok recruitment emerges as a tight jobs market is forcing employers to fight harder to secure candidates. While the latest labour figures saw the UK’s unemployment rate rise slightly to 3.7 per cent, according to the ONS, it remains at a historically low level. And the video-hosting site isn’t just being used to reach the young. While a quarter of users are aged 10-19, nearly a third are over 40, meaning recruiters can use it to target hires across the age spectrum. Amid a shortage of jobseekers, employers and the Government have been trying to tempt older workers and the newly retired back into the workforce. Ben Keighley, Founder of Socially Recruited said, “We’ve used the likes of Facebook, Instagram, Twitter, LinkedIn and Google for years but the rise of TikTok has been something to behold. “The platform is exploding onto the recruitment scene and its short, punchy videos are energising legions of passive jobseekers in a way that recruiters often struggle to achieve. This will only increase as its following grows. “Grabbing the attention of those with only half an eye on the jobs market is worth its weight in gold to employers with huge numbers of open positions to fill and too few candidates to fill them.” Share on social media Share on Facebook Share on Twitter Share on Linkedin Topics BUSINESS RECRUITMENT SOCIAL More News 4 hours ago Keeper Security announces passkey support Keeper Security, a provider of cloud-based zero-trust and zero-knowledge cybersecurity software protecting passwords, secrets, connections, and privileged access, has announced support for passkeys within its platform. 5 hours ago DisplayNote launches Omni meeting room software application DisplayNote, a collaborative technology company, has announced the launch of Omni, a new meeting room software application. 8 hours ago KI’s Clubhouse takes centre stage at Old Sessions House As part of this year’s event, KI took space in the grade II listed building and CDW 2023’s festival hub, Old Sessions House, on Clerkenwell Green. The main feature this year was KI’s latest innovation, Clubhouse, a system of acoustic frames and panels that can create a variety of private and collaborative spaces. 9 hours ago Retail expert credits better weather with surge in high street sales Retail sales surged at their quickest rate in almost two years due to the return of typical seasonal weather after one of the wettest months of March on record, according to retail experts. 1 day ago Viking creates new jobs by insources customer service in UK Office supplies and equipment distributor, Viking has completed the onshoring of its customer service from South Africa to Leicester, UK, creating 60 jobs in the process. 1 day ago EPOS launches new IMPACT 1000 Bluetooth headset series Audio brand, EPOS has announced that the IMPACT 1000, an on-ear, future-proof Bluetooth headset, is available for purchase. 1 day ago Wickes hails marketing automation at Internet Retailing Expo Retailer Wickes has hailed marketing automation at the Internet Retailing Expo event following a £7m revenue boost using machine learning. 1 day ago DURABLE expands signage range with aluminium snap frames Durable has announced the expansion of its existing signage range with the launch of new Snap Frames in A4, A3, and floor stand options. 1 day ago Sharp/NEC to launch new collaboration displays Sharp NEC Display Solutions Europe is launching the new Sharp LC Series collaboration displays with infrared touch technology in 65”, 75”, 86” model sizes. 1 day ago Abloy UK appoints new Commercial Product Manager for Aperio Abloy UK has appointed Jason Boyce ASyl as the new Commercial Product Manager for Electronic Access Control, specialising in the Aperio access control solution. 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