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Form analysis
2 forms found in the DOM

GET https://www.redpaperplane.com/catalogsearch/result/

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    <div class="indent">
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      <button type="submit" title="Search" class="buttonsearch"><span><i class="fa fa-search"></i><span>Search</span></span></button>
      <div id="search_autocomplete" class="search-autocomplete" style="display: none;"></div>
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GET https://www.redpaperplane.com/blog-post/search.html

<form id="mp_blog_search" action="https://www.redpaperplane.com/blog-post/search.html" method="get">
  <input name="form_key" type="hidden" value="uxL20FysgVF9Rbpj">
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  <button class="button" title="Search" type="submit"><span><span>Search</span></span></button>
</form>

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POP-UP HOUSE CREATES EXCITEMENT FOR GRAND OPENING

April 3, 2015





Metropolitan National Bank was planning a grand opening celebration for its new
location in Marshfield, MO. Its marketing partner, Revel Advertising, had sent
out many event invitations on behalf of the bank over the years, so this time,
it was on the lookout for something really different.

Chris Jarratt, Creative Director for Revel Advertising, was searching Red Paper
Plane’s website for dimensional mailers for another project. When he came upon
RPP’s Pop-Up House format, he stopped short. “I couldn’t believe it,” he says.
“The building is shaped very similar to the one that Metropolitan National Bank
is building in town. It literally looks like their building.”

The Pop-Up House it was! Revel Advertising printed 250 copies and distributed
them to the media, board members, prospects, and key clients. The pop-up
invitation joined the other two prongs of the campaign, an email blast and an ad
in the local newspaper.

The response to the Pop-Up House, in Jarratt’s words, was “ridiculous.” “People
were bringing the invitation to the event because they thought it was cool,” he
says. “One individual even became upset because he thought someone stole it off
his desk. Even though the invitation cost more than a standard invitation, one
of the board members for the bank stopped me and said, ‘I’m really glad you did
this!’ People couldn't stop talking about it.”

The excitement continued to soar even though, on the day of the grand opening,
the weather couldn’t have been worse. People turned out in droves. “There was
almost a foot of snow and there were still tons of people there,” says Jarratt.
“For us, the invitation gave us a featured talking point. People kept asking, ‘
How about that invitation?’”

While the bank spent more for the Pop-Up House than it had for invitations in
the past, the value they got out of it was “far and above” their expectations.
“You can’t go into the town without seeing the new building,” Jarratt concludes.
“When the invitation popped out of the envelope, it was literally, ‘This is the
building that just popped up in the town!’ It gave the event life before the
grand opening, and well after it, too!”



Posted in: Insurance & Finance, Event Marketing
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