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FinTech



LONDON FINTECH PRIMARY PORTAL SEALS £5.3 MILLION TO TEE UP US EXPANSION

Primary Portal's equity market deals aggregation and communication platform
allows investors to respond to live IPO activity.
Callum Cyrus 13 December 2022
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Primary Portal has picked up £5.3 million in seed funds for its capital market
deals aggregation and communication platform.

The round is led by Dutch Founders Fund and also includes the Amsterdam-HQed
asset investment products company Flow Traders. 

Seed money secured, Primary Portal is lining up a US expansion to monetise
demand in the world's largest IPOs arena, following its official launch there in
November. Right now, the platform mainly deals with Europe and Asia and is
already used by 50 banks and 1,000 active users.

A share of the seed funding will also help build out Primary Portal's product
offer with new features, like feedback messages that enable comments and
expressions of interest by institutional investors on deal flows.

According to the press announcement, Primary Portal's dashboard automates
time-consuming workflows and integrates with tools already used by banks and
investors. Clients gain an immediate overview of live IPOs on the market,
recently priced ABOs, rights issues and other equity products. 

Headquartered in London, Primary Portal benefits from veteran equity deal making
expertise on its founding team.

The startup was formed in 2020 by an equity syndicating alum from Goldman Sachs,
John Bentinck van Schoonheten, together with Ilan Leshem, a former IHS Markit
executive director for primary equity markets.

Such knowledge should go a long way to addressing the needs of capital markets,
at a time when investors urgently require streamlined workflows, according to
Dutch Founders Fund founding partner Laurens Groenendijk.

"This team has all the knowledge and experience needed to solve this problem of
making capital markets more efficient. They are basically building the
infrastructure to democratise investing in IPOs,” Groenendijk said.

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As Primary Portal continues to target adoption for its core equity trading
product, the startup is also looking to deliver bespoke iterations of the
platform for key investors, tailored to their requirements.

Primary Portal's Bentinck said: "The big plan is to develop both our own
products as well as the collaborations with others. We want to continue to bring
the buyside and the banks together in one digital marketplace so that other
companies that are working in the same environment can use that connectivity.”



 * Investment
 * Primary Portal
 * London


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