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 * 03-25-22


WHY DR. BRONNER’S IS OFFERING KETAMINE THERAPY TO ITS EMPLOYEES


THE PRESIDENT OF THE SOAP COMPANY EXPLAINS HOW PSYCHEDELICS HELPED HIM HEAL, AND
WHY HE’S OFFERING UP THE SAME OPPORTUNITY TO HIS EMPLOYEES.

[Photo: Dr. Bronner’s; Solen Feyissa/Unsplash]
 * 
 * 
 * 
 * 

More Like This
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collapse
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By Ruth Reader6 minute Read

In 2021, Michael Bronner, president of Dr. Bronner’s (and grandson of the soap
company’s namesake) was feeling depressed. His company had recently shut down
its German distribution center, leading to a handful of layoffs. The company had
offered those employees a one-year severance package, but still Bronner felt
like he had failed them. “I was super depressed and wasn’t sleeping,” he tells
Fast Company. “I tried upping my dose of antidepressants and wasn’t really
getting any relief.” 




And so Bronner turned to ketamine.

Ketamine, an anesthetic with a dissociative effect, is being used as a treatment
for treatment-resistant depression. Research shows that the drug can provide a
reprieve from some of the most pernicious forms of depression. Though ketamine
is not approved for use in depression, doctors can prescribe it off-label. Like
many in the tech industry, Dr. Bronner’s has been bullish on the use of
psychedelic drugs for mental health indications, such as post traumatic stress
disorder and major depressive disorder, but the Food and Drug Administration
(FDA) has not yet approved more classic psychedelics for medical use. In the
meantime, newfangled psychedelic clinics are using ketamine.   



Michael Bronner [Photo: Dr. Bronner’s]When Bronner sought out ketamine therapy,
there were limited options. He ended up choosing a clinic owned by a paramedic
and supported by two emergency medical physicians. Bronner did an initial round
of five sessions. He was so enamored with the drug’s benefits that he added
ketamine therapy to Bronner’s list of employee benefits. He has subsequently
done another two sessions this year, accompanied by a therapist. 





Employees get access to both ketamine and an accompanying therapist, who assists
them during the experience. So far, 22 of the company’s 300 employees have tried
it. The company has long supported decriminalizing drugs, but in 2017, it became
an advocate for psychedelics. That year, it committed $5 million to the
Multidisciplinary Association for Psychedelic Studies, an organization running
clinical trials on MDMA and psilocybin in pursuit of eventual FDA approval for
post traumatic stress disorder and major depressive disorder. It has since
increased that amount to $10 million over ten years. 

Bronner spoke with Fast Company about his experience with psychedelics, and why
he opened it up to employees. The conversation has been edited for length and
clarity.

Had you tried psychedelics before ketamine?



I have. In college, I did LSD and mushrooms. I believe the last time I did
mushrooms was at a Cure concert in like 2009. I’ve had some great experiences,
and not so great.

Very different drugs from ketamine. How did you come to try psychedelic therapy?

I started taking antidepressants in 2008, and it was like wearing glasses for
the very first time. When I put those glasses on I was like, oh my gosh, this is
what it’s like to have perfect vision. I can see that mountain way over there. I
can see that tree way over there. And it was kind of the same thing when the
antidepressants kicked in. I realized that even when I was fine, I had like this
baseline anxiety that I only noticed when it went away.



So what ended up happening over the course of the pandemic—I mean, things were
stressful, but you know, I was fine—and then we had to make a difficult decision
to shut down our German operations. We didn’t completely shut it down, but we
had to change it and get rid of distribution. Because of COVID, we were just
losing too much money. It wasn’t viable anymore.

But in doing that, it triggered me; and it was just like, oh my gosh, I failed
all these people. We treated them really well and gave them a year severance,
but it sent me into an episode where I wasn’t sleeping. My mind would just kind
of cycle through all these things; I was super depressed. For like a month and a
half, I tried upping my dose of antidepressants and wasn’t really getting any
relief.

What was your experience like in ketamine therapy?



When I went to the ketamine clinic, I meet Christie, who has been a paramedic
for 35 years and is super smart and knowledgeable about everything that goes on
in the human body from a medical perspective. But she’s also extremely
humanistic and says things to me, like, ‘It’s scientifically proven that you
need 10 hugs a day,’ and I’m like, okay, that sounds good!

At the first session, as I’m getting the injection—it’s an IV drip that’s going
in me, and I haven’t started feeling it—she says, here are your pre-flight
instructions: Whatever’s in your way, you need to go through it. So if it’s a
river, dive through it; if it’s a cave, go into it. If it’s a mountain, go over
it.

So, that first session I’m expecting to be shown whatever things for my
childhood that I need to get through. And instead, it was like I was getting a
massage for the soul. I was wrapped up in this warm hug, and I could finally see
permission to sleep. It was really weird. The workaholic in me felt bad, and
like I was getting a spa treatment and not an intense psychiatric health
session. But over the course of five treatments, it gave me a reset. It stopped
that cycling and gave me a little bit of baseline. I was able to use talk
therapy to understand what my realities were and what distortions I was foisting
on myself. I don’t want to say it’s a miracle cure because you have to do the
work; even now, I still have to do the work.



What does doing the work look like?

I’ve continued with talk therapy, and I’ve actually done another two [ketamine]
sessions.

Why open this up to your employees?



I wouldn’t want to be seen as like, ‘I’m the president of the company; this
worked for me, so I think it’ll work for everyone else.’ I just wanted to
provide them the same opportunities I had. I know it’s a cliché to treat
employees like family for some companies, but for us, I mean, we really go out
of our way to find out what the pain points are that people are feeling and
where can we make their lives better. During the pandemic, there’s so many
things; obviously, childcare was one of the most important things facing
everyone, and appreciation and pay for the people who still had to come into
work, even though some could stay home. So we’ve given employees who had to come
in an extra $2.50 an hour for wage employees; so, a hundred dollars a week.
Psychedelic therapy is kind of the next logical step. And we unveiled it at our
holiday party.

This isn’t a common health benefit so how did you set it up internally?

It’s not exactly insurance, right. Enthea [a benefit-plan administrator] is
doing all the accrediting, and managing the program. They have all the medical
professionals, and they make sure that every clinic on the program is properly
vetted. But there’s not any kind of savings that we get, like an insurance
provider would provide.



Why have you been so vocal about psychedelic medicine and your personal
experience with depression and anxiety?

I am president of a company with no shareholders, and there’s no need for me to
self-edit things that are absolutely true. I hopefully can help other people
just destigmatizing these kinds of things. That’s where I am in life.

Update 3/25/2022: This article has been updated to reflect additional funding
Dr. Bronner’s committed to MAPS.  





ABOUT THE AUTHOR

Ruth Reader is a writer for Fast Company. She covers the intersection of health
and technology.

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 * 03-25-22


WHY DR. BRONNER’S IS OFFERING KETAMINE THERAPY TO ITS EMPLOYEES


THE PRESIDENT OF THE SOAP COMPANY EXPLAINS HOW PSYCHEDELICS HELPED HIM HEAL, AND
WHY HE’S OFFERING UP THE SAME OPPORTUNITY TO HIS EMPLOYEES.

[Photo: Dr. Bronner’s; Solen Feyissa/Unsplash]
 * 
 * 
 * 
 * 

By Ruth Reader6 minute Read

In 2021, Michael Bronner, president of Dr. Bronner’s (and grandson of the soap
company’s namesake) was feeling depressed. His company had recently shut down
its German distribution center, leading to a handful of layoffs. The company had
offered those employees a one-year severance package, but still Bronner felt
like he had failed them. “I was super depressed and wasn’t sleeping,” he tells
Fast Company. “I tried upping my dose of antidepressants and wasn’t really
getting any relief.” 

advertisement

advertisement



And so Bronner turned to ketamine.

Ketamine, an anesthetic with a dissociative effect, is being used as a treatment
for treatment-resistant depression. Research shows that the drug can provide a
reprieve from some of the most pernicious forms of depression. Though ketamine
is not approved for use in depression, doctors can prescribe it off-label. Like
many in the tech industry, Dr. Bronner’s has been bullish on the use of
psychedelic drugs for mental health indications, such as post traumatic stress
disorder and major depressive disorder, but the Food and Drug Administration
(FDA) has not yet approved more classic psychedelics for medical use. In the
meantime, newfangled psychedelic clinics are using ketamine.   



Michael Bronner [Photo: Dr. Bronner’s]When Bronner sought out ketamine therapy,
there were limited options. He ended up choosing a clinic owned by a paramedic
and supported by two emergency medical physicians. Bronner did an initial round
of five sessions. He was so enamored with the drug’s benefits that he added
ketamine therapy to Bronner’s list of employee benefits. He has subsequently
done another two sessions this year, accompanied by a therapist. 



advertisement


Employees get access to both ketamine and an accompanying therapist, who assists
them during the experience. So far, 22 of the company’s 300 employees have tried
it. The company has long supported decriminalizing drugs, but in 2017, it became
an advocate for psychedelics. That year, it committed $5 million to the
Multidisciplinary Association for Psychedelic Studies, an organization running
clinical trials on MDMA and psilocybin in pursuit of eventual FDA approval for
post traumatic stress disorder and major depressive disorder. It has since
increased that amount to $10 million over ten years. 

Bronner spoke with Fast Company about his experience with psychedelics, and why
he opened it up to employees. The conversation has been edited for length and
clarity.

Had you tried psychedelics before ketamine?

advertisement


I have. In college, I did LSD and mushrooms. I believe the last time I did
mushrooms was at a Cure concert in like 2009. I’ve had some great experiences,
and not so great.

Very different drugs from ketamine. How did you come to try psychedelic therapy?

I started taking antidepressants in 2008, and it was like wearing glasses for
the very first time. When I put those glasses on I was like, oh my gosh, this is
what it’s like to have perfect vision. I can see that mountain way over there. I
can see that tree way over there. And it was kind of the same thing when the
antidepressants kicked in. I realized that even when I was fine, I had like this
baseline anxiety that I only noticed when it went away.

advertisement


So what ended up happening over the course of the pandemic—I mean, things were
stressful, but you know, I was fine—and then we had to make a difficult decision
to shut down our German operations. We didn’t completely shut it down, but we
had to change it and get rid of distribution. Because of COVID, we were just
losing too much money. It wasn’t viable anymore.

But in doing that, it triggered me; and it was just like, oh my gosh, I failed
all these people. We treated them really well and gave them a year severance,
but it sent me into an episode where I wasn’t sleeping. My mind would just kind
of cycle through all these things; I was super depressed. For like a month and a
half, I tried upping my dose of antidepressants and wasn’t really getting any
relief.

What was your experience like in ketamine therapy?

advertisement


When I went to the ketamine clinic, I meet Christie, who has been a paramedic
for 35 years and is super smart and knowledgeable about everything that goes on
in the human body from a medical perspective. But she’s also extremely
humanistic and says things to me, like, ‘It’s scientifically proven that you
need 10 hugs a day,’ and I’m like, okay, that sounds good!

At the first session, as I’m getting the injection—it’s an IV drip that’s going
in me, and I haven’t started feeling it—she says, here are your pre-flight
instructions: Whatever’s in your way, you need to go through it. So if it’s a
river, dive through it; if it’s a cave, go into it. If it’s a mountain, go over
it.

So, that first session I’m expecting to be shown whatever things for my
childhood that I need to get through. And instead, it was like I was getting a
massage for the soul. I was wrapped up in this warm hug, and I could finally see
permission to sleep. It was really weird. The workaholic in me felt bad, and
like I was getting a spa treatment and not an intense psychiatric health
session. But over the course of five treatments, it gave me a reset. It stopped
that cycling and gave me a little bit of baseline. I was able to use talk
therapy to understand what my realities were and what distortions I was foisting
on myself. I don’t want to say it’s a miracle cure because you have to do the
work; even now, I still have to do the work.

advertisement


What does doing the work look like?

I’ve continued with talk therapy, and I’ve actually done another two [ketamine]
sessions.

Why open this up to your employees?

advertisement


I wouldn’t want to be seen as like, ‘I’m the president of the company; this
worked for me, so I think it’ll work for everyone else.’ I just wanted to
provide them the same opportunities I had. I know it’s a cliché to treat
employees like family for some companies, but for us, I mean, we really go out
of our way to find out what the pain points are that people are feeling and
where can we make their lives better. During the pandemic, there’s so many
things; obviously, childcare was one of the most important things facing
everyone, and appreciation and pay for the people who still had to come into
work, even though some could stay home. So we’ve given employees who had to come
in an extra $2.50 an hour for wage employees; so, a hundred dollars a week.
Psychedelic therapy is kind of the next logical step. And we unveiled it at our
holiday party.

This isn’t a common health benefit so how did you set it up internally?

It’s not exactly insurance, right. Enthea [a benefit-plan administrator] is
doing all the accrediting, and managing the program. They have all the medical
professionals, and they make sure that every clinic on the program is properly
vetted. But there’s not any kind of savings that we get, like an insurance
provider would provide.

advertisement


Why have you been so vocal about psychedelic medicine and your personal
experience with depression and anxiety?

I am president of a company with no shareholders, and there’s no need for me to
self-edit things that are absolutely true. I hopefully can help other people
just destigmatizing these kinds of things. That’s where I am in life.

Update 3/25/2022: This article has been updated to reflect additional funding
Dr. Bronner’s committed to MAPS.  


advertisement

advertisement

advertisement

advertisement



ABOUT THE AUTHOR

Ruth Reader is a writer for Fast Company. She covers the intersection of health
and technology.

More




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IMPACT

Impact


JETBLUE IS STAGING A HOSTILE TAKEOVER OF SPIRIT. WHAT WOULD A MERGER MEAN FOR
FLIGHT ATTENDANTS?

Impact


WHY AUSTRALIA HAS HAD ONLY ONE MASS SHOOTING SINCE 1996

Impact


THIS FUND WANTS TO GIVE YOU $100,000 TO LAUNCH YOUR CLIMATE TECH STARTUP QUICKLY


NEWS

News


90% OF ASIAN AMERICANS WORRY ABOUT BEING ATTACKED AS ANTI-ASIAN VIOLENCE AND
HATE CRIMES SPIKE

News


JOBY AVIATION STOCK JUMPS AFTER AIR TAXI COMPANY NABS CRITICAL FAA CERTIFICATE
AHEAD OF SCHEDULE

News


THE POLLING IS CLEAR: AMERICANS WANT BACKGROUND CHECKS


CO.DESIGN

Co.Design


THIS INGENIOUS TOOL HELPS CITIES AVOID RABID NIMBY ARGUMENTS OVER HOUSING

Co.Design


EX-NIKE DESIGNER BUILDS A BOOT THAT COULD PREVENT 80,000 AMPUTATIONS A YEAR

Co.Design


AS TEMPERATURES SKYROCKET, BARCELONA HAS DEVISED A SIMPLE (AND REPLICABLE) WAY
TO KEEP PEOPLE COOL


WORK LIFE

Work Life


YOUR CONSTRUCTIVE FEEDBACK HELPS NO ONE IF YOU TRIGGER THIS EMOTIONAL REACTION

Work Life


YOUR BIPOC EMPLOYEES ARE SICK AND TIRED OF GETTING ASKED THIS QUESTION

Work Life


HOW TO FUTURE-PROOF YOUR JOB BY THINKING LIKE A FUTURIST

 * Advertise
 * Privacy Policy
 * Terms
 * Notice of Collection
 * Do Not Sell My Data
 * Permissions
 * Help Center
 * About Us
 * Site Map
 * Fast Company & Inc © 2022 Mansueto Ventures, LLC
 * 






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