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Jonas Mehrhoff
Jul 19, 2022
4
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HOW CAN A SUPPLY CHAIN VISIBILITY PLATFORM IMPROVE YOUR SUPPLY CHAIN MANAGEMENT

Jonas Mehrhoff


WHAT IS A SUPPLY CHAIN VISIBILITY PLATFORM?

Supply chain visibility is key in identifying issues affecting supply and
finding solutions for those issues, making supply chain visibility platforms a
must have in any company’s supply chain strategy. Visibility in modern supply
chains can only be created, tracked, and leveraged using advanced digital
technology platforms.  

Supply Chain visibility became the hop topic in the recent years induced by
COVID-19 disruptions. Customers were scrambling for goods or scrambling to find
out where their goods were in the supply chain, leaving everyone questioning how
much we really know about our supply chains and what important information might
be missing.

Although supply chain visibility has been a key component of supply chain
management for many years, COVID-19 amplified its importance in the industry.
The global supply chain disruptions caused by the pandemic highlighted what
could happen to businesses when visibility is overlooked.


THE NEED FOR A SUPPLY CHAIN VISIBILITY PLATFORM

Modern supply chain visibility platforms can track the movement of raw materials
from source through the manufacturing and distribution process, to delivery, and
to the end-user in real-time. This form of tracking creates visibility to all
the stakeholders in the chain through the provision of real-time data,
ultimately allowing them to be responsive in the management of their supply
chain.

Supply chain visibility platforms provide transparency in supply chain
management and are used extensively in managing inventory levels and
distribution services. A supply chain visibility platform integrates various
other software used in supply chain management for the management of demand
planning, CRM and TMS.

Digital transformation continues to be a strategic imperative for supply chain
organizations. As per Gartner’s 2019 Supply Chain Technology User Wants and
Needs Survey, a majority of respondents claimed digital transformation as a part
of their core strategy in supply chain management, with the associated
technologies seen as a competitive edge.  

> By 2023, 50% of global product-centric enterprises will have invested in
> real-time transportation visibility platforms.
> 
> Gartner


CAPABILITIES OF A VISIBILITY PLATFORM IN YOUR SUPPLY CHAIN

Supply chains are inherently complex, with multiple moving parts, imagine all
the data you’re not seeing every day. Each shipment has the potential to be met
with challenges and roadblocks, but how can you plan ahead and tackle these
issues before it’s too late? Advanced supply chain visibility platforms can
extend visibility across the various modes of transportation covering ocean,
air, rail, road, and parcel services, taking them deep into yards, depots,
warehouses, and distribution centers in real-time. This allows companies to
create sustainable and efficient supply chains which are agile and streamlined
ensuring a complete digital transformation.


A TYPICAL SUPPLY CHAIN VISIBILITY PLATFORM SHOULD HAVE THE ABILITY TO

 * Track products at various stages such as shipping, in transit, or delivery
 * Automate operations across the entire supply chain
 * Improve product fulfillment and reduce lead times
 * Optimize the use of products through reallocation
 * Monitor supplier and carrier performance
 * Find the optimal transportation model at the best price
 * Identify and address transportation disruptions
 * Manage the documents required for transportation
 * Analyze the efficiency of supply chain activities

Supply chain visibility platforms can be used to ensure OTIF (On Time In
Full) cargo delivery ensuring complete customer satisfaction and customer
trust in a company’s ability to provide supply chain services.


14 BENEFITS OF A SUPPLY CHAIN VISIBILITY PLATFORM

 1.  Improve negotiation with suppliers and vendors
 2.  To improve cargo receiving and delivery schedules in the warehouse
 3.  Maximise staff and other resource allocation
 4.  Create Better demand planning
 5.  Improve choice of carriers based on performance data
 6.  Manage inventory efficiently
 7.  Achieve cost savings on avoidable expenses like storage, demurrage, and
     detention costs
 8.  Automate inefficient manual processes like spreadsheets
 9.  Enhance ineffective legacy systems like ERP platforms
 10. Manage complex networks of service providers
 11. Integrate various systems and IoT devices and applications
 12. Smooth onboarding of customers
 13. Smooth collaboration with various supply chain partners
 14. Create trust and predictability

A supply chain visibility platform can be used to digitally transform your
supply chain using the power of big data, artificial intelligence, and machine
learning. It can be seamlessly integrated into a company’s logistics ecosystem
providing real-time shipment visibility and increasing reliability in a
company’s transport flow. Through the effective use of technology, companies can
manage logistics and service expenses, reduce carrying costs and landed costs of
their products, prevent lost orders and avoid cargo claims and risks.

Moreover, companies can use the performance data to benchmark vendors and
logistics providers to ensure customers are getting the best service possible,
reducing customer support requirements. Using transformative technologies such
as cloud computing, machine learning, real-time data streaming and advanced
analytics, companies can provide complete visibility in one platform, from order
placement to execution allowing for an exceptional customer experience.


ADAPTING TO A NEW WORLD OF SUPPLY CHAIN

Supply chain networks are complex and have undergone many changes, constantly
having to overcome external stressors. Companies have moved from “Just in Time”
to “Just in Case” patterns which could increase storage space, cost, time and
also the number of activities involved in the monitoring of the same.

A supply chain visibility platform providing effective solutions using
transformative technologies should be an integral part of a company’s supply
chain strategy.

Supply chain visibility platforms allow supply chain managers to make fact-based
decisions based on the real-time data and full end-to-end visibility and
control. There is also an increased awareness in relation to sustainability and
supply chain visibility platforms can also assist in reducing carbon
footprint by monitoring the movement of goods through the various stages in the
supply chain and following best practices.

Supply chain visibility platforms consist of some of the most transformative and
disruptive technologies in the global supply chain space, with many supply chain
visibility tools reaching maturity and being adopted across the industries.

Supply chain visibility has become an essential tool to build a resilient and
future-proofed supply chain, and supply chain visibility platforms are providing
opportunities to companies to focus on their core mission to achieve an
efficient, flexible, and seamless supply chain for all.


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