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1. Applications
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ORACLE ADVERTISING
In an increasingly complex and connected world, you need to know who your best
audiences are and be able to reach them in the right environment. You need to
make sure that your ads are seen by real people. It’s all about that age-old
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ORACLE ADVERTISING SUMMIT HIGHLIGHTS
Why brand purpose is more important than ever
Discover the role advertising plays in developing and owning brand purpose and
values and how that leads to a better customer experience.
Watch the video (2:52)
Develop your brand purpose and value in the ad space
Discover why your brand's purpose is so important and discover how you can find
your brand's purpose and values through advertising.
Watch the highlights (3:20)
How to define and set responsible media best practices
Learn how to use advertising to help build awareness around what your brand
stands for. It’s not only responsible but also economically advantageous.
Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape
Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his
recommendations and wishes for the advertising industry.
Watch the video (3:10)
EXPLORE ORACLE ADVERTISING SOLUTIONS
ActivationMeasurement
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ACTIVATION
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and suitability solutions.
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EXPLORE ORACLE'S BRAND SAFETY SOLUTION
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Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence
See how using Oracle Contextual Intelligence boosts profits, improves ROI, and
shortens payback periods.
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The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing
Understand how contextual techniques are poised to play a central role in
advertising and media monetization.
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Read Forrester’s Total Economic Impact report of Oracle Moat Analytics
See how Oracle Moat Analytics customers improved budgeting efficiency, boosted
ROI, and lowered costs.
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WHY CHOOSE ORACLE ADVERTISING?
1OPTIMIZE MEDIA WITH OMNICHANNEL MEASUREMENT
Master the complexity of the modern media landscape by measuring and managing
performance across all elements of a campaign. Prove the impact of your
investments with comprehensive cross-channel measurement.
Learn how to measure everywhere
2PROTECT YOUR MEDIA INVESTMENTS
Our verification solutions enable buyers and sellers of media to invest
confidently, ensuring that every ad impression has a chance to be seen by real
humans in brand suitable environments.
Learn how to protect your media
3INCREASE CAMPAIGN EFFECTIVENESS
Oracle Advertising empowers advertisers to maximize campaign performance by
ensuring their messages are delivered to relevant consumers in a brand suitable
environment.
Learn more about activation
4AWARD-WINNING SOLUTIONS FOR ADVERTISERS AND PUBLISHERS
Oracle Advertising has won Adweek Readers’ Choice Awards for brand safety,
measurement and analytics, and fraud prevention. See why our customers gave us
top honors for optimizing every stage of an advertising campaign.
Learn what customers said
DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN
"Before using a contextual solution, the challenge that [we] were facing was a
decrease in reach and an increase in cost per acquisition. From the moment we
used custom and contextual segments, we saw great outcomes in our campaigns."
—Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris
Watch the video (2:55)
ORACLE ADVERTISING CUSTOMER SUCCESSES
View more customer successes
Learn how the biggest brands, agencies, and publishers use Oracle Advertising to
deliver exceptional customer experiences that drive better business outcomes.
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RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES
TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE
Measuring TV and digital campaigns—beyond basic metrics—has always been a
challenge, even for the most advanced advertisers and publishers. This guide
shows you the formula you need to effectively measure cross-platform impact.
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SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO
LANDSCAPE
Get tactical. Learn where to focus and how to successfully execute an advanced
TV and video campaign.
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BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL
ADVERTISERS
Protect your brand, intrigue your customers, and minimize risk. Learn to apply
brand safety, suitability, and responsibility at every stage of the advertising
lifecycle.
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DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY
To create a data-driven advertising strategy, focus on audience, context, and
measurement. Read our guide to learn the who, where, and how of digital
advertising.
Read the guide
MARCH 4, 2022
ADVERTISING INDUSTRY ACCREDITATIONS AND CERTIFICATIONS SOLIDIFY ORACLE AS AN
ADTECH LEADER
Chase Mathew, Product Marketing Manager, Measurement
The last 15 months have been big for Oracle. From our partnership with Red Bull
Racing Honda, to announcing our acquisition of Cerner, there was a lot of growth
and much to celebrate. Throughout all our accomplishments, one thing has
remained consistent: Our commitment to building and maintaining effective ad
measurement and brand safety solutions. Keep reading to discover Oracle’s most
recent adtech industry certifications.
Read the complete post
FEATURED BLOGS
* July 29, 2022 CTV ad fraud: 5 Questions with ad fraud expert Sam Mansour
* July 20, 2022 How to improve your copywriting skills for digital advertising
campaigns
* July 14, 2022 7 inspiring advertising quotes from the father of advertising
David Ogilvy
* July 7, 2022 It’s primetime! Why brands are fully embracing the Connected TV
advertising market
View all
RESOURCES
See what's new Already a customer? Build your skills Get help and support FAQ
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SEE WHAT’S NEW IN ORACLE ADVERTISING
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* Explore what’s new
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MORE CUSTOMER COMMUNITY GROUPS
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FAQ
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Adtech software is used to purchase advertising space and by publishers to price
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ANSWERS TO POPULAR QUESTIONS
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