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08-09-2021
Hits: 2859
By Pie Kamau | Channel: finance
 | Tags:
AfDB
Banking
Communication
Financial Services
Media
PR


AFRICAN DEVELOPMENT BANK APPOINTS SOLOMON MUGERA AS DIRECTOR, COMMUNICATION AND
EXTERNAL RELATIONS



  Lisez cet article ici en Français

The African Development Bank has appointed Solomon Mugera as Director,
Communication and External Relations, effective 1 October 2021. Mugera, a Kenyan
national, brings extensive experience to this role. He is a seasoned journalist
and media manager with over 20 years of expertise working internationally.

As Head of Journalism for the British Broadcasting Corporation (BBC) Africa, Mr.
Mugera presided over the largest expansion of the BBC on the African continent
since the 1940s, supporting the corporation in reaching a weekly audience of
more than 100 million across 12 languages on radio, television, digital and
social media. With an annual budget of $42 million, Mr. Mugera managed a team of
600 staff in the UK and across Africa.

He has extensive experience in leading multimedia operations, and an excellent
track record of editorial leadership, communication, budget management, and
stakeholder outreach. He has good knowledge in change management and media
training. As well as a clear understanding of international news and current
affairs, the African media market, and the impact of digital technology.

Mugera joined the BBC in September 1998 and worked with various departments of
the corporation. He was appointed Editor of the BBC Swahili service in 2006.
Five years later, he became the first African to head the African region of the
BBC World Service. In September 2015, he was promoted to the position of Senior
Leader. Before joining the BBC, Mr. Mugera worked with the Kenya Broadcasting
Corporation and the privately owned Kenya Television Network.

As Director, Communication and External Relations, Mugera will contribute to
building financial and political support for the African Development Bank Group
and strengthen the Group’s role as a global thought leader on Africa’s most
pressing development challenges. He will manage corporate communications and
external relations with key stakeholders, including media, civil society,
foundations, the private sector, African countries, and international
organizations. Mr. Mugera will also be responsible for internal communication
and engagement with Bank Group staff. He will lead the Bank Group’s messaging
and global strategic media relations.

Commenting on his appointment, Mugera said, “It is an honour to work for the
African Development Bank Group and support its vision for the continent. This is
an institution that is leading Africa’s effort to transform itself and make a
real difference to the lives of millions of its people. The Bank has the talent,
the expertise, knowledge and the story that needs to be told across Africa and
to a global audience.”

The President of the African Development Bank Group, Dr. Akinwumi A. Adesina
said, “The African Development Bank Group is at the heart of the continent’s
social economic development. Mr. Mugera will support the Bank Group’s vision and
outreach effort to make the priorities, activities and accomplishments of the
Bank known by both internal and external audiences. He is a highly respected and
motivated media professional, with a solid track record in journalism and
leadership.”

www.afdb.org

 





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