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Submission: On June 22 via manual from GB — Scanned from GB
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1. Kalibrate Global
2. Global restaurant chain leverages Kalibrate analytics for expansion
GLOBAL RESTAURANT CHAIN LEVERAGES KALIBRATE ANALYTICS FOR EXPANSION
Discover how Kalibrate used its data and analytics capabilities to empower a
restaurant chain when creating its growth strategy.
THE KALIBRATE APPROACH
Multiple datasets were utilized to evaluate opportunities at both a macro and
micro level. Some markets had an existing store footprint while others were a
true whitespace approach:
* Where appropriate, demographics, psychographics, traffic, and POI leveraged
alongside existing customer behavior to develop sales forecast models.
* Bottom up approach allowed for opportunity to be identified at the local,
market, and country level
* Utilized Kalibrate Location Intelligence and Sync to centralize data from
various countries into one source system, allowing for global visibility and
comprehensive real estate pipeline management
With the global scope of the Kalibrate Location Intelligence platform, all data
could be visualized, analyzed, and reported on from one source. Users could
quickly see the countries that offered the best prospect for new store growth
along with prioritized points for focus real estate expansion. Where
appropriate, a potential location could be added to the system and a sales
projection created.
Find out more about how we help restaurants
CLIENT SITUATION
With over 5,000 locations worldwide, a QSR identified franchise expansion in new
and existing countries as a key strategic initiative. The ability to manage
their real estate pipeline while identifying target areas would be critical in
that effort. It would also be important to ensure buy-in from multiple
franchisee partners throughout the world.
QUESTIONS
* What countries should be prioritized for expansion?
* What are the optimal number of locations in target countries and cities?
* How do we manage global data and multiple real estate pipelines in various
countries?
THE OUTPUT
Results from the global analysis could be reported from the Kalibrate Location
Intelligence system to rank both countries and potential sites within each
country. Custom forecast reports were developed to provide visualizations. A
collection of reports and spatial visualizations were packed in Kalibate
Location Intelligence Map Books allowing for single-click real estate committee
packages.
The comprehensive approach to global analytics alongside a centralized
geospatial system has enabled the client to expand into new countries at an
accelerated pace.
RELATED CLIENT STORIES
IDENTIFYING THE BEST SITES TO PLACE EV CHARGERS
Learn more
CUMBERLAND FARMS: POINTING THE WAY TO EVEN BETTER
Learn more
KALIBRATE HELPS GLOBAL RETAILER OPTIMIZE STORE DEPLOYMENT IN NORTH AMERICA AND
EUROPE
Learn more
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