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> Retail inflation jumps to 17-month high of 6.95% in March

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EXCLUSIVE


LEVI’S® X DEEPIKA PADUKONE LAUNCH SEASON 2 OF THEIR COLLABORATION

This new collection is adorned with innovative hybrids, the latest techniques,
popping colours, and a one-of-its-kind jeans fit, exuding optimism and
playfulness, all at once. ~ Brand Connect Initiative ~

 * April 08, 2022, 21:55 IST

 * 
 * 
 * 
 * 
 * 
 * 
 * 
 * 

We often associate bright and sunny days with feelings of hope, positivity, and
optimism. With the same thought, Levi's®️ has come up with its second season of
Levi's®️ x Deepika Padukone after the successful first season of this
collaboration. And the collection represents all things summer, with its
full-of-fun, fresh, and forward-looking colours and designs. After all, comfort,
freshness, and bright and happy colours are all that we envision when we talk
about summers.



The collection, which features advanced dyeing techniques, hybrid designs and
silhouettes, and utilitarian elements in a combination of spirit-lifting colours
and earthy neutrals, is inspired by Padukone's signature cool
athleisure-meets-effortlessly sexy style. The collection is a little looser, a
little slouchier, but unmistakably Levi's®. It takes inspiration from the
expressive style of the 1970s.





"For me, the second season of my collaboration with Levi's® is what summer truly
feels like; bright, joyful and happy. It's a reflection of my personal style
married with what is quintessential Levi's®️ " shared Deepika Padukone.

One of the collection's standout pieces is an on-trend co-ord that has been
given a breezy, almost DIY makeover. It also contains a Levi's® 90s Trucker with
an extra wide-leg fit and high-waist taper fit made of an all-over rainbow
marbling or Hydro-dipped Indigo.

Denim is undeniably the highlight of this collection. Denim featuring in this
collection are vintage-inspired, super-versatile high-rise wardrobe essentials,
including the 70's high flare and 70's high slim straight, both having a retro
rise, a curve-hugging fit, and slight stacking in the latter. The High Loose and
High Loose Taper have an easy casual appeal with a tapered leg for a
vintage-inspired aesthetic style while merging youthful and contemporary styles
together. Women's high loose jeans have an on-trend high rise with a loose fit
through the hip and thigh for the ultimate relaxed look. Another high rise in
the collection is the High Waisted Cropped Flare, which is relaxed across the
hip and thigh, with a flare at the ankle which in turn brings all the focus to
your waist and shoes.



Summer basics like tie-dyes in vibrant splashes of colour, as well as an
earthy-toned selection of shirts and tops, bind this collection together. In
this collection, we also get to witness a spectrum of hybrid and elevated sweat
dresses and sweatsuits, which further shows how committed Levi's®️ is to
providing comfort and elegance together in the collection. Padukone's
appreciation of classics with a twist is reflected in the collection, which
includes a blazer and short combination, shirts with dramatic sleeves and
pleats, and jumpsuits, all in neutral and earthy tones.

"Co-creating & collaborating with one of India's biggest fashion icons to bring
to life a collection that reflects our shared values of being authentic and
effortless. We're thrilled with the season of this iconic collaboration. This
season is fresh, youthful and energetic while remaining an uncompromisable blend
of Deepika and Levi's®." says Arunkumar Nath, Acting Managing Director & Sr.
Director Finance- South Asia, Middle East & Africa at Levi Strauss & Co.

The Levi's®️ x Deepika Padukone collaboration is responsibly made, in line with
Levi's® commitment to sustainability. More than 60% of the collaboration line is
sustainably sourced with 100% of the line ethically produced. Featuring organic
cotton, super-soft Tencel made from wood pulp, cottoned hemp and denim produced
with the brand's Water<Less® technology, the line allows consumers to make a
statement, with sustainability at the forefront.

The Levi's®x Deepika Padukone Collaboration 2.0 will be available at Levi's®
retail outlets, Levi.in and select partner e-commerce platforms.

~ Brand Connect Initiative ~


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